Rialytix insights

Top RIA Firms in Grand Rapids, Michigan

Explore the top 25 Registered investment advisers, single family offices, multi-family offices and private wealth management firms headquartered in Grand Rapids, Michigan. This hub covers 31 matching firms with $46.3B in total reported AUM and median AUM of $452.5M.

Firms

31

Matching current profiles

Total AUM

$46.3B

Reported regulatory AUM

Median AUM

$452.5M

Across firms with AUM

Largest firm

$22.9B

Oa Private Capital

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Top RIAs discovered by AUM

Compare RIAs using AUM growth, employee and account signals

FirmLocationCurrent AUM1YR AUM3YR AUM5YR AUMTotal AUMEmployee SignalAccount Signal
1. Oa Private Capital
CRD 282516 · Limited Liability Company
GRAND RAPIDS, MI$22.9B
Mar 2026
+$2.6B+12.5%+$5.5B+31.7%+$9.6B+71.9%+$18.2B+388.6%+27 employees+42.2% over 3Y+12 accounts+14.6% over 3Y
2. Red Cedar Investment Management
CRD 170939 · Limited Liability Company
GRAND RAPIDS, MI$3.3B
May 2026
+$1.3B+67.9%+$1.9B+128.8%+$1.6B+92.9%+$3.2B+1904.8%+4 employees+28.6% over 3Y+4 accounts+6.3% over 3Y
3. Innovia Wealth, LLC
CRD 289913 · Limited Liability Company
GRAND RAPIDS, MI$3.3B
Apr 2026
+$857.7M+35.3%+$1.9B+132.5%+$2.6B+356.7%+8 employees+34.8% over 3Y+1,689 accounts+73.8% over 3Y
4. Npf Investment Advisors
CRD 104683 · Limited Liability Partnership
GRAND RAPIDS, MI$2.7B
Mar 2026
+$166.0M+6.6%+$695.1M+34.8%+$691.7M+34.6%+$1.9B+222.2%+7 employees+63.6% over 3Y+860 accounts+36.2% over 3Y
5. Midwest Capital Advisors, LLC
CRD 125389 · Limited Liability Company
GRAND RAPIDS, MI$1.4B
May 2026
+$230.7M+20.5%+$589.5M+76.9%+$788.8M+138.9%+$1.3B+2065.2%+3 employees+37.5% over 3Y+191 accounts+24.5% over 3Y
6. Centennial Securities Company INC
CRD 7763 · Corporation
GRAND RAPIDS, MI$1.3B
Apr 2026
+$182.8M+15.9%+$390.4M+41.3%+$441.4M+49.4%+$1.2B+750.7%+5 employees+12.5% over 3Y+732 accounts+22.7% over 3Y
7. Fiduciary Financial Advisors
CRD 172103 · Limited Liability Company
GRAND RAPIDS, MI$1.3B
Apr 2026
+$163.6M+14.0%+$977.3M+277.5%+$1.2B+663.6%+$1.2B+663.6%+23 employees+85.2% over 3Y+7,158 accounts+657.9% over 3Y
8. Financial Advisory Corporation
CRD 105472 · Corporation
GRAND RAPIDS, MI$1.1B
Feb 2026
+$191.3M+21.0%+$250.3M+29.3%+$426.2M+62.8%+$835.0M+309.7%+2 employees+16.7% over 3Y+84 accounts+7.8% over 3Y
9. Lafleur & Godfrey Private Wealth Management
CRD 168831 · Limited Liability Company
GRAND RAPIDS, MI$1.0B
Mar 2026
+$146.4M+16.8%+$109.5M+12.1%+$401.5M+65.3%+$629.2M+162.5%+3 employees+75.0% over 3Y+98 accounts+13.0% over 3Y
10. Lifeworks Advisors, LLC
CRD 288255 · Limited Liability Company
GRAND RAPIDS, MI$966.7M
May 2026
+$224.4M+30.2%+$705.5M+270.1%+$844.3M+689.6%+$862.8M+830.2%+24 employees+100.0% over 3Y+3,452 accounts+249.4% over 3Y
11. Stonebridge Financial Group
CRD 166251 · Limited Liability Company
GRAND RAPIDS, MI$739.4M
Mar 2026
+$163.3M+28.3%+$374.3M+102.5%+$381.7M+106.7%+$536.4M+264.2%+2 employees+66.7% over 3Y+526 accounts+204.7% over 3Y
12. Hill Island Financial LLC
CRD 313469 · Limited Liability Company
GRAND RAPIDS, MI$623.8M
Mar 2026
+$177.2M+39.7%+$292.3M+88.1%+4 employees+57.1% over 3Y+324 accounts+65.2% over 3Y
13. Grand Wealth Management, LLC
CRD 132137 · Limited Liability Company
GRAND RAPIDS, MI$597.8M
Mar 2026
-$6.7M-1.1%+$15.5M+2.7%+$110.3M+22.6%+$456.7M+323.5%-1 employees-7.7% over 3Y+241 accounts+35.0% over 3Y
14. Voisard Asset Management Group
CRD 118048 · Corporation
GRAND RAPIDS, MI$589.4M
May 2026
+$99.2M+20.2%+$303.4M+106.1%+$331.1M+128.2%+$498.6M+549.0%0 employees+0.0% over 3Y+434 accounts+36.8% over 3Y
15. Hungerford Financial LLC
CRD 249789 · Limited Liability Company
GRAND RAPIDS, MI$492.1M
Apr 2026
+$113.8M+30.1%+$241.4M+96.3%+$239.5M+94.8%+$345.8M+236.5%+1 employees+25.0% over 3Y+231 accounts+27.8% over 3Y
16. Aspen Investment Management INC.
CRD 112081 · Corporation
GRAND RAPIDS, MI$452.5M
Mar 2026
+$166.8M+58.4%+$188.3M+71.3%+$226.6M+100.3%+$224.2M+98.2%+1 employees+25.0% over 3Y+416 accounts+207.0% over 3Y
17. Family Capital Management
CRD 111230 · Corporation
GRAND RAPIDS, MI$435.1M
Mar 2026
+$139.2M+47.1%+$184.3M+73.5%+$285.8M+191.4%+$375.5M+629.9%+1 employees+11.1% over 3Y+317 accounts+31.5% over 3Y
18. Blue Water Asset Management
CRD 175362 · Limited Liability Company
GRAND RAPIDS, MI$428.5M
Apr 2026
+$41.6M+10.8%+$131.6M+44.3%+$161.3M+60.4%+2 employees+25.0% over 3Y+230 accounts+14.2% over 3Y
19. Auxo Investment Partners, LLC
CRD 290177 · Limited Liability Company
GRAND RAPIDS, MI$412.0M
Mar 2026
+$120.0M+41.1%+$136.1M+49.3%+$156.4M+61.2%+2 employees+15.4% over 3Y0 accounts+0.0% over 3Y
20. Bemanaged
CRD 140099 · Corporation
GRAND RAPIDS, MI$410.0M
Mar 2026
-$32.1M-7.3%+$4.2M+1.0%-$88.0M-17.7%+$206.9M+101.9%-1 employees-14.3% over 3Y-304 accounts-22.1% over 3Y
21. Ds Investment Advisors
CRD 319351 · Limited Liability Company
GRAND RAPIDS, MI$386.1M
Mar 2026
+$40.1M+11.6%+$104.4M+37.1%0 employees+0.0% over 3Y+34 accounts+14.2% over 3Y
22. Kroon & Mitchell Asset Management LLC
CRD 168120 · Limited Liability Company
GRAND RAPIDS, MI$220.9M
Mar 2026
+$28.2M+14.7%+$101.4M+84.8%+$103.2M+87.6%+3 employees+150.0% over 3Y+134 accounts+22.5% over 3Y
23. Ai Alpha LLC
CRD 334908 · Limited Liability Company
GRAND RAPIDS, MI$200.0M
Apr 2026
+1 employees+50.0% over 1Y
24. Schwallier Wealth Management
CRD 143329 · Limited Liability Company
GRAND RAPIDS, MI$197.0M
Apr 2026
+$25.8M+15.0%+$63.4M+47.4%+$167.0M+556.7%+$167.0M+556.7%-2 employees-40.0% over 3Y+158 accounts+21.7% over 3Y
25. Advisory Advocates LLC
CRD 284100 · Limited Liability Company
GRAND RAPIDS, MI$158.6M
Mar 2026
-$232.8K-0.1%0 employees+0.0% over Total-48 accounts-7.9% over Total

Methodology

Top firms are ranked by their current AUM values. Growth $ and % values compare current reported AUM, employee count, and account counts against the latest historical filing on or before the 1 year, 3 year, and 5 year lookback dates, plus the earliest available historical filing for total growth. Metrics may show a dash where historical filings are unavailable or not reliable enough for the lookback period. This is not investment advice.