Firm profile

BLUE WATER ASSET MANAGEMENT

GRAND RAPIDS, MICRD 175362Latest ADV April 28, 2026

Blue Water Asset Management is an SEC registered investment adviser organized as a limited liability company with a primary office location in Grand Rapids, MI. Its latest Form ADV filing, dated April 28, 2026, reports $428M in regulatory assets under management, 10 employees, 2 offices, and 1,855 accounts.

Assets Under Management
$428M
Employees
10
Offices
2 offices
Total Clients
940
Primary office
GRAND RAPIDS, MI
4120 E. BELTLINE AVE., SUITE 100, GRAND RAPIDS, MI, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

2 roles identified
CCOAndy J. Armstrong
COONicolle M. Rumsey

Advisory services offered

4 types reported
Financial Planning Services
Pension consulting services
Portfolio management for individuals and small businesses

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 16, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 84.5% of total clients.
Top client categories% of clientsClients
1
Individuals
84.5%
794
2
HNWI
13.0%
122
3
Corporations
1.6%
15
4
Charitable
0.6%
6
5
Insurance Cos.
0.2%
2
Categories with <5 clients
Insurance companies<5 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$428Mas of April 28, 2026
Discretionary100.0%
$428M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$428M
Total Accounts1,855
10Y AUM Change+$276M (+181.8%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees10
Clients per Employee94:1
10Y Employee Change+1 (+11.1%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.