Firm profile

Red Cedar Investment Management

GRAND RAPIDS, MICRD 170939Registration Status: ApprovedEffective since May 19, 2014SEC # 801-79728Latest ADV May 19, 2026

Red Cedar Investment Management is an SEC registered investment adviser organized as a limited liability company with a primary office location in Grand Rapids, MI. Its latest Form ADV filing, dated May 19, 2026, reports $3.3B in regulatory assets under management, 18 employees, 2 offices, and 67 accounts.

Assets Under Management
$3.3B
Employees
18
Offices
2 offices
Total Clients
26

Associated firm names

2 names listed
  • RED CEDAR INVESTMENT MANAGEMENT
  • RED CEDAR INVESTMENT MANAGEMENT, LLC

Leadership

4 roles identified
CEOJohn L. Cassady
CCODennis R. Mason
COOAshleigh Albert

Advisory services offered

4 types reported
Portfolio management for businesses
Portfolio management for investment companies
Portfolio management for pooled investment vehicles

Fee models offered

1 types reported
Asset based fees

Offices & Contact

Primary office

GRAND RAPIDS, Michigan, United States

Loading map…

Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Michigan

GRAND RAPIDSPrimary office

Ohio

CINCINNATI

2 office records listed · 2 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$3.3Bas of May 19, 2026
Discretionary100.0%
$3.3B
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Client Coverage Demographics

Top client segmentInsurance Cos. represent 34.6% of total clients.
Top client categories% of clientsClients
1
Insurance Cos.
34.6%
9
2
Investment Cos.
15.4%
4
3
Pension Plans
15.4%
4
4
Charitable
15.4%
4
5
Corporations
11.5%
3
Categories with <5 clients
Charitable Organizations<5 clients
Corporations or other businesses not listed above<5 clients
Other categories<5 clients

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$3.3B
Total Accounts67
10Y AUM Change+$3.1B (+1188.2%)

Private Funds

Private funds reported by Red Cedar Investment Management

Loading private fund disclosures…

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees18
Clients per Employee1:1
10Y Employee Change+14 (+350.0%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
BRIDGE & VINE LLCDirect owner · Schedule AInterest in RED CEDAR INVESTMENT MANAGEMENT
50% to < 75%
T4G MANAGEMENT LLCDirect owner · Schedule AInterest in RED CEDAR INVESTMENT MANAGEMENT
25% to < 50%
DELTA DENTAL PLAN OF MICHIGAN, INCIndirect owner · Schedule BInterest in THE 4100 GROUP INC
75%+
THE 4100 GROUP INCIndirect owner · Schedule BInterest in T4G MANAGEMENT LLC
75%+
DELTA DENTAL PLAN OF OHIO, INCIndirect owner · Schedule BInterest in THE 4100 GROUP INC
25% to < 50%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Red Cedar Investment Management.

Reported ownership and control details

Form ADV · Filing date 2026-05-19 · Schedules A and B

11 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1JOHN Laughlin CASSADYCEO/CO-CIOIndividualRED CEDAR INVESTMENT MANAGEMENTLess than 5%Code NAYesCEO/CO-CIO10/2020Schedule APDF page 35
2BRIDGE & VINE LLCMEMBERDomestic entityRED CEDAR INVESTMENT MANAGEMENT50% to less than 75%Code DYesMEMBER10/2020Schedule APDF page 35
3DAVID LOWELL WITHROWMANAGER & SENIOR MARKET STRATEGISTIndividualRED CEDAR INVESTMENT MANAGEMENTLess than 5%Code NAYesMANAGER & SENIOR MARKET STRATEGIST10/2020Schedule APDF page 35
4MICHAEL DAVID FELDHAUSMANAGER, DIRECTOR OF SALES & MARKETINGIndividualRED CEDAR INVESTMENT MANAGEMENTLess than 5%Code NAYesMANAGER, DIRECTOR OF SALES & MARKETING10/2020Schedule APDF page 35
5T4G MANAGEMENT LLCMEMBERDomestic entityRED CEDAR INVESTMENT MANAGEMENT25% to less than 50%Code CYesMEMBER01/2023Schedule APDF page 35
6DENNIS RICHARD MASONCCOIndividualRED CEDAR INVESTMENT MANAGEMENTLess than 5%Code NANoCCO02/2023Schedule APDF page 35
7ASHLEIGH ALBERTCHIEF OPERATING OFFICERIndividualRED CEDAR INVESTMENT MANAGEMENTLess than 5%Code NAYesCHIEF OPERATING OFFICER12/2025Schedule APDF page 35
8RENAISSANCE HEALTH SERVICE CORPORATIONMEMBERDomestic entityDELTA DENTAL PLAN OF MICHIGAN, INCPercentage not specifiedCode FYesMEMBER03/2013Schedule BPDF page 35
9DELTA DENTAL PLAN OF MICHIGAN, INCMEMBERDomestic entityTHE 4100 GROUP INC75% or moreCode EYesMEMBER12/2014Schedule BPDF page 35
10DELTA DENTAL PLAN OF OHIO, INCMEMBERDomestic entityTHE 4100 GROUP INC25% to less than 50%Code CYesMEMBER02/2015Schedule BPDF page 35
11THE 4100 GROUP INCMEMBERDomestic entityT4G MANAGEMENT LLC75% or moreCode EYesMEMBER01/2023Schedule BPDF page 35

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 5/19/2026 4:40:35 PM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.