Centennial Securities Company Inc is an SEC registered investment adviser organized as a corporation with a primary office location in Grand Rapids, MI. Its latest Form ADV filing, dated April 30, 2026, reports $1.3B in regulatory assets under management, 45 employees, 4 offices, and 3,962 accounts.
Assets Under Management
$1.3B
Employees
45
Offices
4 offices
Total Clients
2,520
Primary office
GRAND RAPIDS, MI
3075 CHARLEVOIX DR SE, GRAND RAPIDS, MI, United States
Top client segmentIndividuals represent 81.5% of total clients.
Top client categories% of clientsClients
1
Individuals
81.5%
2,054
2
HNWI
16.4%
414
3
Corporations
0.9%
22
4
Charitable
0.7%
18
5
Pension Plans
0.5%
12
Categories with <5 clients
Banking or thrift institutions<5 clients
Insurance companies<5 clients
Other categories<5 clients
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$1.3Bas of April 30, 2026
Discretionary67.4%
$900M
67% of total RAUM67.4%
Non-discretionary32.6%
$435M
33% of total RAUM32.6%
Regulatory assets under management are split between discretionary and non-discretionary assets.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Latest AUM$1.3B
Total Accounts3,962
10Y AUM Change+$956M (+251.8%)
Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees45
Clients per Employee56:1
10Y Employee Change+17 (+60.7%)
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.