Firm profile

Innovia Wealth, LLC

GRAND RAPIDS, MICRD 289913Registration Status: ApprovedEffective since December 15, 2017SEC # 801-112177Latest ADV July 20, 2026

Innovia Wealth, LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Grand Rapids, MI. Its latest Form ADV filing, dated July 20, 2026, reports $3.3B in regulatory assets under management, 31 employees, 3 offices, and 3,978 accounts.

Assets Under Management
$3.3B
Employees
31
Offices
3 offices
Total Clients
804

Associated firm names

4 names listed
  • INNOVIA WEALTH, LLC
  • STRATEGIES WEALTH ADVISORS, LLC
  • STRATEGIES WEALTH ADVISORS
  • MTB OF MICHIGAN, LLC

Leadership

1 roles identified
CCOAaron J. Veldheer

Advisory services offered

5 types reported
Financial Planning Services
Other advisory services
Pension consulting services

Fee models offered

4 types reported
Asset based fees
Fixed fees
Hourly charges

Offices & Contact

Primary office

GRAND RAPIDS, Michigan, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Michigan

GRAND RAPIDSPrimary office · BIRMINGHAM

Illinois

CHICAGO

3 office records listed · 3 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$3.3Bas of July 20, 2026
Discretionary95.0%
$3.1B
95% of total RAUM95.0%
Non-discretionary5.0%
$165M
5% of total RAUM5.0%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Client Coverage Demographics

Top client segmentIndividuals represent 45.8% of total clients.
Top client categories% of clientsClients
1
Individuals
45.8%
368
2
HNWI
44.7%
359
3
Pension Plans
8.0%
64
4
Corporations
1.5%
12
5
Charitable
0.1%
1

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$3.3B
Total Accounts3,978
10Y AUM Change+$3.3B

Private Funds

Private funds reported by Innovia Wealth, LLC

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees31
Clients per Employee26:1
10Y Employee Change+27 (+675.0%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
INNOVIA WEALTH HOLDINGS, LLCDirect owner · Schedule AInterest in INNOVIA WEALTH, LLC
75%+
JOHN EDWARD VANDE GUCHTEDirect owner · Schedule AInterest in INNOVIA WEALTH, LLC
< 5%
Mark Georges GhafariDirect owner · Schedule AInterest in INNOVIA WEALTH, LLC
< 5%
MICHAEL THOMAS BERKEMEIERIndirect owner · Schedule BInterest in INNOVIA WEALTH HOLDINGS, LLC
25% to < 50%
AARON J VELDHEERIndirect owner · Schedule BInterest in INNOVIA WEALTH HOLDINGS, LLC
25% to < 50%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Innovia Wealth, LLC.

Reported ownership and control details

Form ADV · Filing date 2026-07-20 · Schedules A and B

7 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1MICHAEL THOMAS BERKEMEIERMANAGING DIRECTORIndividualINNOVIA WEALTH, LLCLess than 5%Code NAYesMANAGING DIRECTOR10/2017Schedule APDF page 28
2AARON J VELDHEERMANAGING DIRECTOR/CCOIndividualINNOVIA WEALTH, LLCLess than 5%Code NAYesMANAGING DIRECTOR/CCO01/2020Schedule APDF page 28
3JOHN EDWARD VANDE GUCHTEPARTNERIndividualINNOVIA WEALTH, LLCLess than 5%Code NANoPARTNER01/2020Schedule APDF page 28
4Mark Georges GhafariPARTNERIndividualINNOVIA WEALTH, LLCLess than 5%Code NANoPARTNER01/2020Schedule APDF page 28
5INNOVIA WEALTH HOLDINGS, LLCHOLDING COMPANY/DIRECT OWNERDomestic entityINNOVIA WEALTH, LLC75% or moreCode ENoHOLDING COMPANY/DIRECT OWNER04/2025Schedule APDF page 28
6MICHAEL THOMAS BERKEMEIEROWNERIndividualINNOVIA WEALTH HOLDINGS, LLC25% to less than 50%Code CYesOWNER04/2025Schedule BPDF page 29
7AARON J VELDHEEROWNERIndividualINNOVIA WEALTH HOLDINGS, LLC25% to less than 50%Code CYesOWNER04/2025Schedule BPDF page 29

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 7/20/2026 9:12:59 PM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.