Firm profile

Advisory Advocates LLC

GRAND RAPIDS, MICRD 284100Registration Status: ApprovedEffective since March 4, 2026SEC # 801-135477Latest ADV March 23, 2026

Advisory Advocates LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Grand Rapids, MI. Its latest Form ADV filing, dated March 23, 2026, reports $159M in regulatory assets under management, 9 employees, 4 offices, and 559 accounts.

Assets Under Management
$159M
Employees
9
Offices
4 offices
Total Clients
249

Associated firm names

2 names listed
  • ADVISORY ADVOCATES LLC
  • THE TATLAN GROUP

Leadership

2 roles identified
CCOCOOK, MICHAEL, RANDOLPH
CCOJohn M. Timmermans

Advisory services offered

3 types reported
Financial Planning Services
Portfolio management for individuals and small businesses
Selection of other advisers

Fee models offered

2 types reported
Asset based fees
Fixed fees

Offices & Contact

Primary office

GRAND RAPIDS, Michigan, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Michigan

GRAND RAPIDSPrimary office · HOLLAND

Indiana

FORT WAYNE

3 office records listed · 4 total offices reported. 1 additional office addresses are undisclosed and are not mapped. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$159Mas of March 23, 2026
Discretionary100.0%
$159M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Client Coverage Demographics

Top client segmentIndividuals represent 78.7% of total clients.
Top client categories% of clientsClients
1
Individuals
78.7%
196
2
HNWI
18.9%
47
3
Corporations
2.4%
6

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$159M
Total Accounts559
10Y AUM Change—

Private Funds

Private funds reported by Advisory Advocates LLC

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees9
Clients per Employee28:1
10Y Employee Change—

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
LUMINIST CAPITAL, LLCDirect owner · Schedule AInterest in ADVISORY ADVOCATES LLC
50% to < 75%
TRENDLOGIC INC.Direct owner · Schedule AInterest in ADVISORY ADVOCATES LLC
25% to < 50%
GOLDFINCH WEALTH MANAGEMENT LLCDirect owner · Schedule AInterest in ADVISORY ADVOCATES LLC
25% to < 50%
MICHAEL RANDOLPH COOKIndirect owner · Schedule BInterest in TRENDLOGIC INC.
75%+
Elizabeth Anne BurgessIndirect owner · Schedule BInterest in GOLDFINCH WEALTH MANAGEMENT LLC
75%+
JUSTIN JOHN BIEBELIndirect owner · Schedule BInterest in LUMINIST CAPITAL, LLC
25% to < 50%
JOHN MICHAEL TIMMERMANSIndirect owner · Schedule BInterest in LUMINIST CAPITAL, LLC
25% to < 50%
THE STANLEY GROUP, LLCIndirect owner · Schedule BInterest in LUMINIST CAPITAL, LLC
25% to < 50%
THE GEARHART 2009 IRREVOCABLE TRUSTIndirect owner · Schedule BInterest in LUMINIST CAPITAL, LLC
25% to < 50%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Advisory Advocates LLC.

Reported ownership and control details

Form ADV · Filing date 2026-03-23 · Schedules A and B

12 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1LUMINIST CAPITAL, LLCSHAREHOLDERDomestic entityADVISORY ADVOCATES LLC50% to less than 75%Code DYesSHAREHOLDER06/2016Schedule APDF page 21
2Elizabeth Anne BurgessMANAGERIndividualADVISORY ADVOCATES LLCLess than 5%Code NAYesMANAGER02/2021Schedule APDF page 21
3MICHAEL RANDOLPH COOKMANAGER / CCOIndividualADVISORY ADVOCATES LLCLess than 5%Code NAYesMANAGER / CCO02/2021Schedule APDF page 21
4TRENDLOGIC INC.SHAREHOLDERDomestic entityADVISORY ADVOCATES LLC25% to less than 50%Code CYesSHAREHOLDER08/2023Schedule APDF page 21
5GOLDFINCH WEALTH MANAGEMENT LLCSHAREHOLDERDomestic entityADVISORY ADVOCATES LLC25% to less than 50%Code CYesSHAREHOLDER09/2023Schedule APDF page 21
6JUSTIN JOHN BIEBELMEMBERIndividualLUMINIST CAPITAL, LLC25% to less than 50%Code CYesMEMBER10/2015Schedule BPDF page 22
7JOHN MICHAEL TIMMERMANSMEMBER/CCOIndividualLUMINIST CAPITAL, LLC25% to less than 50%Code CYesMEMBER/CCO08/2015Schedule BPDF page 22
8THE STANLEY GROUP, LLCMEMBERDomestic entityLUMINIST CAPITAL, LLC25% to less than 50%Code CYesMEMBER01/2020Schedule BPDF page 22
9THE GEARHART 2009 IRREVOCABLE TRUSTMEMBERDomestic entityLUMINIST CAPITAL, LLC25% to less than 50%Code CYesMEMBER07/2015Schedule BPDF page 22
10MICHAEL RANDOLPH COOKOWNERIndividualTRENDLOGIC INC.75% or moreCode EYesOWNER08/2023Schedule BPDF page 22
11Elizabeth Anne BurgessOWNERIndividualGOLDFINCH WEALTH MANAGEMENT LLC75% or moreCode EYesOWNER09/2023Schedule BPDF page 22
12FREDERICK WILLIAM GEARHARTTRUSTEE/INDIRECT OWNERIndividualTHE GEARHART 2009 IRREVOCABLE TRUSTPercentage not specifiedCode FNoTRUSTEE/INDIRECT OWNER05/2010Schedule BPDF page 22

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 3/23/2026 4:47:51 PM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.