Firm profile

Onward Advisors LLC

PASADENA, CACRD 316214Registration Status: ApprovedEffective since October 11, 2022SEC # 801-126708Latest ADV September 29, 2026

Onward Advisors LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Pasadena, CA. Its latest Form ADV filing, dated September 29, 2026, reports $3M in regulatory assets under management, 5 employees, 1 office, and 2 accounts.

Assets Under Management
$3M
Employees
5
Offices
1 office
Total Clients
—

Associated firm names

1 name listed
  • ONWARD ADVISORS LLC

Leadership

1 roles identified
CCOErin K. Preston

Advisory services offered

2 types reported
Financial Planning Services
Portfolio management for individuals and small businesses

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges

Offices & Contact

Primary office

PASADENA, California, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

California

PASADENAPrimary office

1 office records listed · 1 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$3Mas of September 29, 2026
Discretionary100.0%
$3M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Client Coverage Demographics

No client category data available

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$3M
Total Accounts2
10Y AUM Change+$3M

Private Funds

Private funds reported by Onward Advisors LLC

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees5
Clients per Employee—
10Y Employee Change0 (0.0%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
WEDBUSH FINANCIAL SERVICES, LLCDirect owner · Schedule AInterest in ONWARD ADVISORS LLC
75%+
WEDBUSH CAPITALIndirect owner · Schedule BInterest in WEDBUSH FINANCIAL SERVICES, LLC
75%+
EDWARD AND JEAN WEDBUSH FAMILY TRUSTIndirect owner · Schedule BInterest in WEDBUSH FAMILY PARTNERS, LLC
75%+
WEDBUSH FAMILY PARTNERS, LLCIndirect owner · Schedule BInterest in WEDBUSH CAPITAL
50% to < 75%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Onward Advisors LLC.

Reported ownership and control details

Form ADV · Filing date 2026-09-29 · Schedules A and B

9 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1ERIN KATHLEEN PRESTONCHIEF COMPLIANCE OFFICERIndividualONWARD ADVISORS LLCLess than 5%Code NAYesCHIEF COMPLIANCE OFFICER08/2022Schedule APDF page 45
2ROBERT FREDERIC LIMMERPRINCIPAL- CHIEF GROWTH OFFICERIndividualONWARD ADVISORS LLCLess than 5%Code NAYesPRINCIPAL- CHIEF GROWTH OFFICER08/2022Schedule APDF page 45
3WEDBUSH FINANCIAL SERVICES, LLCOWNERDomestic entityONWARD ADVISORS LLC75% or moreCode EYesOWNER08/2022Schedule APDF page 46
4CHRISTOPHER MICHAEL MONEPRINCIPALIndividualONWARD ADVISORS LLCLess than 5%Code NAYesPRINCIPAL09/2022Schedule APDF page 46
5STEPHEN FRANCIS STROUPHEAD OF SUPERVISIONIndividualONWARD ADVISORS LLCLess than 5%Code NAYesHEAD OF SUPERVISION08/2022Schedule APDF page 46
6WEDBUSH CAPITALSOLE MEMBERDomestic entityWEDBUSH FINANCIAL SERVICES, LLC75% or moreCode EYesSOLE MEMBER10/2019Schedule BPDF page 46
7WEDBUSH FAMILY PARTNERS, LLCSHAREHOLDERDomestic entityWEDBUSH CAPITAL50% to less than 75%Code DYesSHAREHOLDER12/2020Schedule BPDF page 46
8EDWARD AND JEAN WEDBUSH FAMILY TRUSTSOLE MEMBERDomestic entityWEDBUSH FAMILY PARTNERS, LLC75% or moreCode EYesSOLE MEMBER12/2020Schedule BPDF page 46
9THE BRYN MAWR TRUST COMPANY OF DELAWARETRUSTEEDomestic entityEDWARD AND JEAN WEDBUSH FAMILY TRUSTPercentage not specifiedCode FYesTRUSTEE12/2020Schedule BPDF page 46

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

Item 11 responses have not been pulled yet for this RIA.

RIA or supervised-person involvementThe RIA’s response about whether these events involve the firm or its supervised persons is unavailable.RIA responseUnavailable
AFelonies2 Unavailable

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?Unavailable
  • A2Been charged with a felony?Unavailable
BMisdemeanors2 Unavailable

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?Unavailable
  • B2Been charged with a misdemeanor of the kind listed above?Unavailable
CSEC or CFTC actions5 Unavailable

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?Unavailable
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?Unavailable
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?Unavailable
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?Unavailable
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?Unavailable
DOther regulatory actions5 Unavailable

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?Unavailable
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?Unavailable
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?Unavailable
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?Unavailable
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?Unavailable
ESelf-regulatory organization actions4 Unavailable

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?Unavailable
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?Unavailable
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?Unavailable
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?Unavailable
FProfessional authorizations1 Unavailable
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?Unavailable
GPending regulatory proceedings1 Unavailable
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?Unavailable
HCivil judicial actions and proceedings4 Unavailable

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?Unavailable
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?Unavailable
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?Unavailable

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?Unavailable

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.