Firm profile

UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER

SCOTTSDALE, AZCRD 20804Latest ADV March 30, 2026

United Planners' Financial Services of America A Limited Partner is an SEC registered investment adviser organized as a partnership with a primary office location in Scottsdale, AZ. Its latest Form ADV filing, dated March 30, 2026, reports $12.8B in regulatory assets under management, 620 employees, 209 offices, and 47,883 accounts.

Assets Under Management
$12.8B
Employees
620
Offices
209 offices
Total Clients
30,369
Primary office
SCOTTSDALE, AZ
7333 EAST DOUBLETREE RANCH RD, SUITE 120, SCOTTSDALE, AZ, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

3 roles identified
CEOMichael A Baker
CCODave B Hauer
CFOChad Travis Shindel

Advisory services offered

4 types reported
Financial Planning Services
Pension consulting services
Portfolio management for individuals and small businesses

Fee models offered

4 types reported
Asset based fees
Commissions
Fixed fees
Sources checked May 13, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 82.8% of total clients.
Top client categories% of clientsClients
1
Individuals
82.8%
25,159
2
HNWI
16.1%
4,880
3
Corporations
0.6%
192
4
Charitable
0.3%
96
5
Pension Plans
0.1%
42
Categories with <5 clients
Banking or thrift institutions<5 clients
Insurance companies<5 clients
Other categories<5 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$12.8Bas of March 30, 2026
Discretionary4.8%
$607M
5% of total RAUM4.8%
Non-discretionary95.2%
$12.2B
95% of total RAUM95.2%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Latest AUM$12.8B
Total Accounts47,883
10Y AUM Change+$10.4B (+437.2%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees620
Clients per Employee49:1
10Y Employee Change+190 (+44.2%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.