Firm profile

APPIAN WAY FINANCIAL

PASADENA, CACRD 168109Latest ADV March 23, 2026

Appian Way Financial is an SEC registered investment adviser organized as a limited liability company with a primary office location in Pasadena, CA. Its latest Form ADV filing, dated March 23, 2026, reports $143M in regulatory assets under management, 1 employee, and 316 accounts.

Assets Under Management
$143M
Employees
1
Offices
--
Total Clients
104
Primary office
PASADENA, CA
680 E COLORADO BLVD, STE 180, PASADENA, CA, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links
Phone(626) 210-2660
WebsiteNot reported
LinkedInNot reported

Leadership

1 roles identified
CCOKevin D. Sheldahl

Advisory services offered

3 types reported
Financial Planning Services
Portfolio management for businesses
Portfolio management for individuals and small businesses

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 16, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 77.9% of total clients.
Top client categories% of clientsClients
1
Individuals
77.9%
81
2
HNWI
22.1%
23
Categories with <5 clients
Charitable Organizations<5 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$143Mas of March 23, 2026
Discretionary96.6%
$138M
97% of total RAUM96.6%
Non-discretionary3.4%
$5M
3% of total RAUM3.4%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$143M
Total Accounts316
10Y AUM Change+$22M (+17.9%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees1
Clients per Employee104:1
10Y Employee Change0 (0.0%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.