The Sterling Group is an SEC registered investment adviser organized as a limited liability company with a primary office location in Pasadena, CA. Its latest Form ADV filing, dated March 30, 2026, reports $471M in regulatory assets under management, 9 employees, and 876 accounts.
Assets Under Management
$471M
Employees
9
Offices
--
Total Clients
281
Primary office
PASADENA, CA
225 S. LAKE AVENUE, SUITE 1075, PASADENA, CA, United States
Portfolio management for individuals and small businesses
Fee models offered
3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 13, 2026
Client Coverage Demographics
Top client segmentHNWI represent 53.0% of total clients.
Top client categories% of clientsClients
1
HNWI
53.0%
149
2
Individuals
47.0%
132
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$471Mas of March 30, 2026
Discretionary100.0%
$471M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Latest AUM$471M
Total Accounts876
10Y AUM Change+$175M (+59.0%)
Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees9
Clients per Employee31:1
10Y Employee Change-7 (-43.8%)
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.