| 1. Principal Asset Management CRD 109002 · Limited Liability Company | DES MOINES, IA | $427.7B May 2026 | +$63.7B+17.5% | +$148.6B+53.2% | +$35.8B+9.1% | +$308.6B+259.1% | -531 employees-27.6% over 3Y | -5,487 accounts-40.2% over 3Y |
| 2. Principal Real Estate CRD 109008 · Limited Liability Company | DES MOINES, IA | $105.6B May 2026 | +$6.2B+6.3% | +$12.0B+12.8% | +$75.9B+255.3% | +$96.8B+1097.9% | -7 employees-1.4% over 3Y | -841 accounts-55.3% over 3Y |
| 3. Principal Securities, INC. CRD 1137 · Corporation | DES MOINES, IA | $17.0B Mar 2026 | +$2.2B+14.8% | +$7.6B+80.8% | +$7.7B+82.6% | +$16.3B+2245.1% | +34 employees+2.4% over 3Y | +22,906 accounts+49.7% over 3Y |
| 4. Btc Capital Management CRD 127158 · Corporation | DES MOINES, IA | $4.6B Mar 2026 | +$409.9M+9.8% | +$331.6M+7.8% | +$1.3B+41.3% | +$2.5B+115.2% | -1 employees-5.6% over 3Y | -64 accounts-2.8% over 3Y |
| 5. Principal Advised Services CRD 297324 · Limited Liability Company | DES MOINES, IA | $1.4B May 2026 | +$535.6M+60.4% | +$1.1B+303.6% | +$1.3B+1198.5% | — | +268 employees+233.0% over 3Y | +14,794 accounts+176.8% over 3Y |
| 6. Legacy Financial Group CRD 154927 · Limited Liability Company | DES MOINES, IA | $1.0B May 2026 | +$167.2M+19.9% | +$402.9M+66.6% | +$415.9M+70.3% | +$905.8M+889.6% | +2 employees+12.5% over 3Y | +275 accounts+7.1% over 3Y |
| 7. Dmkc Advisory Services, LLC CRD 145112 · Limited Liability Company | DES MOINES, IA | $902.5M Mar 2026 | +$340.0M+60.4% | +$362.4M+67.1% | +$511.9M+131.0% | +$753.7M+506.4% | 0 employees+0.0% over 3Y | +258 accounts+37.5% over 3Y |
| 8. West Financial Advisors, L.l.c. CRD 142265 · Limited Liability Company | DES MOINES, IA | $674.2M Feb 2026 | +$63.6M+10.4% | +$255.3M+61.0% | +$299.1M+79.7% | +$555.1M+466.1% | +1 employees+14.3% over 3Y | +199 accounts+13.5% over 3Y |
| 9. RIA Advisory Group, LLC CRD 152566 · Limited Liability Company | DES MOINES, IA | $568.4M Mar 2026 | +$111.9M+24.5% | +$222.7M+64.4% | +$216.5M+61.5% | +$523.4M+1163.1% | +1 employees+4.2% over 3Y | +181 accounts+5.9% over 3Y |
| 10. Peterson Financial Group, INC. CRD 169519 · Corporation | DES MOINES, IA | $299.2M Feb 2026 | +$108.8M+57.1% | +$139.4M+87.3% | — | +$189.7M+173.3% | +2 employees+22.2% over 3Y | +455 accounts+50.3% over 3Y |
| 11. Des Moines Investments, LLC CRD 146322 · Limited Liability Company | DES MOINES, IA | $246.0M Feb 2026 | +$76.0M+44.7% | +$106.0M+75.7% | — | +$96.0M+64.0% | +2 employees+100.0% over 3Y | +1,097 accounts+274.3% over 3Y |
| 12. Altitude Capital Management LLC CRD 329366 · Limited Liability Company | DES MOINES, IA | $103.6M Mar 2026 | — | — | — | — | +23 employees+460.0% over 1Y | — |