Firm profile

Principal Asset Management

DES MOINES, IACRD 109002Registration Status: ApprovedEffective since October 26, 1998SEC # 801-55959Latest ADV May 28, 2026

Principal Asset Management is an SEC registered investment adviser organized as a limited liability company with a primary office location in Des Moines, IA. Its latest Form ADV filing, dated May 28, 2026, reports $427.7B in regulatory assets under management, 1,394 employees, 20 offices, and 8,169 accounts.

Assets Under Management
$427.7B
Employees
1,394
Offices
20 offices
Total Clients
8,205

Associated firm names

30 names listed
  • ALIGNED INVESTORS
  • QUALITY CORE INVESTORS
  • PRINCIPAL PORTFOLIO STRATEGIES
  • PRINCIPAL ORIGIN

Leadership

4 roles identified
CEOKamal Bhatia
CEOSimon A. Mckay
CCOJustin T. Lange

Advisory services offered

7 types reported
Educational seminars/workshops
Other advisory services
Portfolio management for businesses

Fee models offered

4 types reported
Asset based fees
Fixed fees
Other fee arrangements

Offices & Contact

Primary office

DES MOINES, Iowa, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Iowa

DES MOINESPrimary office · WEST DES MOINES

Brazil

SAO PAULO

California

ROSEVILLE

Chile

LAS CONDES, SANTIAGO

Colorado

DENVER

Connecticut

STAMFORD

Florida

MIAMI

Georgia

ATLANTA

Hong Kong

WANCHAI

Illinois

CHICAGO

Japan

CHIYODA-KU,TOKYO

Minnesota

MINNEAPOLIS

New York

NEW YORK

North Carolina

CHARLOTTE · RALEIGH

Oregon

LAKE OSWEGO

Singapore

SINGAPORE

United Kingdom

LONDON

Washington

SEATTLE

20 office records listed · 20 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$427.7Bas of May 28, 2026
Discretionary98.0%
$419.2B
98% of total RAUM98.0%
Non-discretionary2.0%
$8.5B
2% of total RAUM2.0%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Client Coverage Demographics

Top client segmentIndividuals represent 73.3% of total clients.
Top client categories% of clientsClients
1
Individuals
73.3%
6,014
2
Corporations
11.6%
951
3
Pension Plans
7.0%
578
4
HNWI
3.8%
315
5
Investment Cos.
1.2%
101
Categories with <5 clients
Other investment advisers<5 clients

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$427.7B
Total Accounts8,169
10Y AUM Change+$233.7B (+120.5%)

Private Funds

Private funds reported by Principal Asset Management

Loading private fund disclosures…

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees1,394
Clients per Employee6:1
10Y Employee Change+305 (+28.0%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
PRINCIPAL GLOBAL INVESTORS HOLDING COMPANY (US), LLCDirect owner · Schedule AInterest in PRINCIPAL ASSET MANAGEMENT
75%+
PRINCIPAL FINANCIAL GROUP, INC.Indirect owner · Schedule BInterest in PRINCIPAL FINANCIAL SERVICES, INC.
75%+
PRINCIPAL FINANCIAL SERVICES, INC.Indirect owner · Schedule BInterest in PRINCIPAL GLOBAL INVESTORS HOLDING COMPANY (US), LLC
75%+

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Principal Asset Management.

Reported ownership and control details

Form ADV · Filing date 2026-05-28 · Schedules A and B

15 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1JILL MARIE HITTNERCHIEF FINANCIAL OFFICERIndividualPRINCIPAL ASSET MANAGEMENTLess than 5%Code NAYesCHIEF FINANCIAL OFFICER03/2007Schedule APDF page 157
2PRINCIPAL GLOBAL INVESTORS HOLDING COMPANY (US), LLC100% OWNERDomestic entityPRINCIPAL ASSET MANAGEMENT75% or moreCode EYes100% OWNER05/2017Schedule APDF page 157
3KAMAL BHATIACHIEF EXECUTIVE OFFICER & PRESIDENTIndividualPRINCIPAL ASSET MANAGEMENTLess than 5%Code NAYesCHIEF EXECUTIVE OFFICER & PRESIDENT03/2024Schedule APDF page 157
4KENNETH ALLEN MCCULLUMDIRECTORIndividualPRINCIPAL ASSET MANAGEMENTLess than 5%Code NAYesDIRECTOR12/2020Schedule APDF page 157
5TODD ANTHONY JABLONSKICIO & GLOBAL HEAD OF MULTI- ASSET AND QUANTITATIVE STRATEGIESIndividualPRINCIPAL ASSET MANAGEMENTLess than 5%Code NAYesCIO & GLOBAL HEAD OF MULTI- ASSET AND QUANTITATIVE STRATEGIES06/2020Schedule APDF page 157
6Justin Thomas LangeCHIEF COMPLIANCE OFFICERIndividualPRINCIPAL ASSET MANAGEMENTLess than 5%Code NAYesCHIEF COMPLIANCE OFFICER09/2022Schedule APDF page 157
7TODD EUGENE EVERETTGLOBAL HEAD OF PRIVATE MARKETSIndividualPRINCIPAL ASSET MANAGEMENTLess than 5%Code NAYesGLOBAL HEAD OF PRIVATE MARKETS03/2023Schedule APDF page 157
8GEORGE PETER MARISCIO & GLOBAL HEAD OF EQUITIESIndividualPRINCIPAL ASSET MANAGEMENTLess than 5%Code NAYesCIO & GLOBAL HEAD OF EQUITIES11/2023Schedule APDF page 157
9MICHAEL JASON GOOSAYCIO & GLOBAL HEAD OF FIXED INCOMEIndividualPRINCIPAL ASSET MANAGEMENTLess than 5%Code NAYesCIO & GLOBAL HEAD OF FIXED INCOME11/2023Schedule APDF page 158
10GEORGE DJURASOVICGENERAL COUNSELIndividualPRINCIPAL ASSET MANAGEMENTLess than 5%Code NAYesGENERAL COUNSEL11/2023Schedule APDF page 158
11BARBARA WENIGCHIEF BUSINESS OFFICERIndividualPRINCIPAL ASSET MANAGEMENTLess than 5%Code NAYesCHIEF BUSINESS OFFICER03/2024Schedule APDF page 158
12SIMON ALEXANDER MCKAYSTRATEGIC ADVISOR TO CEOIndividualPRINCIPAL ASSET MANAGEMENTLess than 5%Code NAYesSTRATEGIC ADVISOR TO CEO11/2025Schedule APDF page 158
13BRANT KAJEN WONGHEAD OF RETIREMENT SOLUTIONSIndividualPRINCIPAL ASSET MANAGEMENTLess than 5%Code NAYesHEAD OF RETIREMENT SOLUTIONS04/2025Schedule APDF page 158
14PRINCIPAL FINANCIAL GROUP, INC.100% OWNERDomestic entityPRINCIPAL FINANCIAL SERVICES, INC.75% or moreCode EYes100% OWNER10/2001Schedule BPDF page 158
15PRINCIPAL FINANCIAL SERVICES, INC.100% OWNERDomestic entityPRINCIPAL GLOBAL INVESTORS HOLDING COMPANY (US), LLC75% or moreCode EYes100% OWNER05/2017Schedule BPDF page 158

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 5/28/2026 9:06:31 AM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions2 Yes3 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?Yes
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?Yes
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No
Additional DRP filings 1 source block

Verbatim excerpts from supporting DRP filings, which may concern the firm or advisory affiliates. Amounts retain their filed labels; no total or attribution is inferred.

regulatory · block 1PDF pages 159–160
Regulator name — filed text
SOUTH KOREA FINANCIAL SUPERVISORY/SECURITIES AND FUTURES COMMISSION
Monetary/Fine Amount — filed text
$ 34,200.00
How was matter resolved — filed text
Order

Action status / disposition — filed text

IN APRIL 2022, PRINCIPAL GLOBAL INVESTORS, LLC (PGI) HAD AN UNINTENTIONAL SHORT SALE OF A SECURITY DUE TO A CORPORATE ACTION IN POTENTIAL BREACH OF LOCAL REGULATIONS. IN SEPTEMBER 2022, PGI RECEIVED AN EMAIL REGARDING "NOTICE OF ACTION TO BE TAKEN" REGARDING THE BREACH OF LOCAL RESTRICITON PROVISIONS IN THE FINANCIAL INVESTMENT SERVICES AND CAPITAL MARKETS ACT OF KOREA. THE FINAL DISPOSITON INVOLVED A FINAL ORDER ISSUED ON 11/11/2022 ORDERING PRINCIPAL AM TO PAY A FIND IN THE AMOUNT OF 45,000,000 SOUTH KOREAN WAN, OR ROUGHLY 34,200 US DOLLARS TO THE SOUTH KOREAN SECURITIES AND FUTURES COMMISSION.
Other filed details

Description of allegations — filed text

IN APRIL 2022 PRINCIPAL GLOBAL INVESTORS, LLC (PGI) HAD AN UNINTENTIONAL SHORT SALE OF A SECURITY DUE TO A CORPORATE ACTION IN POTENTIAL BREACH OF LOCAL REGULATIONS. IN SEPTEMBER 2022, PGI RECEIVED AN EMAIL REGARDING "NOTICE OF ACTION TO BE TAKEN" REGARDING THE BREACH OF LOCAL RESTRICTION PROVISIONS IN THE FINANCIAL INVESTMENT SERVICES AND CAPITAL MARKETS ACT OF KOREA. THE FINAL DISPOSITION INVOLVED A FINAL ORDER ISSUED ON 11/11/22 ORDERING PRINCIPAL AM TO PAY A FINE IN THE AMOUNT OF 45,000,000 SOUTH KOREAN WAN, OR ROUGHLY 34,200 US DOLLARS TO THE SOUTH KOREAN SECURITIES AND FUTURES COMMISSION.

Sanction detail — filed text

ORDER RESULTED IN A FINE OF 45,000,000 SOUTH KOREAN WAN, 9,000,000 WAS WAIVED FOR EARLY PAYMENT AND THE AMOUNT WAS PAID ON 11/14/22
Full extracted filing text

Includes form instructions and options. Options shown in this text do not identify which boxes were selected.

GENERAL INSTRUCTIONS
This Disclosure Reporting Page (DRP ADV) is an 
INITIAL OR
AMENDED response used to report details for affirmative responses to Items 11.C., 11.D.,
11.E., 11.F. or 11.G. of Form ADV.
Regulatory Action
Check item(s) being responded to:
11.C(1)
11.C(2)
11.C(3)
11.C(4)
11.C(5)
11.D(1)
11.D(2)
11.D(3)
11.D(4)
11.D(5)
11.E(1)
11.E(2)
11.E(3)
11.E(4)
11.F.
11.G.
Use a separate DRP for each event or proceeding . The same event or proceeding may be reported for more than one person or entity using one DRP. File
with a completed Execution Page. 
One event may result in more than one affirmative answer to Items 11.C., 11.D., 11.E., 11.F. or 11.G. Use only one DRP to report details related to the
same event. If an event gives rise to actions by more than one regulator, provide details for each action on a separate DRP.
PART I
A.  The person(s) or entity(ies) for whom this DRP is being filed is (are):
You (the advisory firm)
You and one or more of your advisory affiliates
One or more of your advisory affiliates
If this DRP is being filed for an advisory affiliate, give the full name of the advisory affiliate below (for individuals, Last name, First name, Middle name). 
If the advisory affiliate has a CRD number, provide that number. If not, indicate "non-registered" by checking the appropriate box.
ADV DRP - ADVISORY AFFILIATE
No Information Filed
This DRP should be removed from the ADV record because the advisory affiliate(s) is no longer associated with the adviser.
This DRP should be removed from the ADV record because: (1) the event or proceeding occurred more than ten years ago or (2) the adviser is
registered or applying for registration with the SEC or reporting as an exempt reporting adviser with the SEC and the event was resolved in the
adviser's or advisory affiliate's favor.
If you are registered or registering with a state securities authority , you may remove a DRP for an event you reported only in response to Item
11.D(4), and only if that event occurred more than ten years ago. If you are registered or registering with the SEC, you may remove a DRP for any
event listed in Item 11 that occurred more than ten years ago.
This DRP should be removed from the ADV record because it was filed in error, such as due to a clerical or data-entry mistake. Explain the
circumstances: 
B.
If the advisory affiliate is registered through the IARD system or CRD system, has the advisory affiliate submitted a DRP (with Form ADV, BD or U-4) to
the IARD or CRD for the event? If the answer is "Yes," no other information on this DRP must be provided.
 Yes
 No
NOTE: The completion of this form does not relieve the advisory affiliate of its obligation to update its IARD or CRD records.
PART II
1.  Regulatory Action initiated by:
SEC   
Other Federal   
State   
SRO
Foreign
(Full name of regulator, foreign financial regulatory authority, federal, state, or SRO) 
SOUTH KOREA FINANCIAL SUPERVISORY/SECURITIES AND FUTURES COMMISSION
2.
Principal Sanction:
Civil and Administrative Penalt(ies) /Fine(s)
Other Sanctions: 
3.
Date Initiated (MM/DD/YYYY): 

(
)
09/08/2022
 Exact
 Explanation
If not exact, provide explanation:
4.
Docket/Case Number:
5.
Advisory Affiliate Employing Firm when activity occurred which led to the regulatory action (if applicable):
PRINCIPAL GLOBAL INVESTORS, LLC
6.
Principal Product Type:
Equity Listed (Common & Preferred Stock)
Other Product Types: 
7.
Describe the allegations related to this regulatory action (your response must fit within the space provided):
IN APRIL 2022 PRINCIPAL GLOBAL INVESTORS, LLC (PGI) HAD AN UNINTENTIONAL SHORT SALE OF A SECURITY DUE TO A CORPORATE ACTION IN
POTENTIAL BREACH OF LOCAL REGULATIONS. IN SEPTEMBER 2022, PGI RECEIVED AN EMAIL REGARDING "NOTICE OF ACTION TO BE TAKEN"
REGARDING THE BREACH OF LOCAL RESTRICTION PROVISIONS IN THE FINANCIAL INVESTMENT SERVICES AND CAPITAL MARKETS ACT OF KOREA. THE
FINAL DISPOSITION INVOLVED A FINAL ORDER ISSUED ON 11/11/22 ORDERING PRINCIPAL AM TO PAY A FINE IN THE AMOUNT OF 45,000,000 SOUTH
KOREAN WAN, OR ROUGHLY 34,200 US DOLLARS TO THE SOUTH KOREAN SECURITIES AND FUTURES COMMISSION.
8.
Current Status?      
 Pending
 On Appeal
 Final
9.
If on appeal, regulatory action appealed to (SEC, SRO, Federal or State Court) and Date Appeal Filed:
If Final or On Appeal, complete all items below. For Pending Actions, complete Item 13 only.
10. How was matter resolved:
Order
11. Resolution Date (MM/DD/YYYY):
11/11/2022
 Exact
 Explanation
If not exact, provide explanation:
12. Resolution Detail:
A.  Were any of the following Sanctions Ordered (check all appropriate items)?
 Monetary/Fine Amount: $ 34,200.00
 Revocation/Expulsion/Denial
 Disgorgement/Restitution
 Censure
 Cease and Desist/Injunction
 Bar
 Suspension
B.
Other Sanctions Ordered:
Sanction detail: if suspended, enjoined or barred, provide duration including start date and capacities affected (General Securities Principal,
Financial Operations Principal, etc.). If requalification by exam/retraining was a condition of the sanction, provide length of time given to
requalify/retrain, type of exam required and whether condition has been satisfied. If disposition resulted in a fine, penalty, restitution,
disgorgement or monetary compensation, provide total amount, portion levied against you or an advisory affiliate, date paid and if any portion
of penalty was waived: 
ORDER RESULTED IN A FINE OF 45,000,000 SOUTH KOREAN WAN, 9,000,000 WAS WAIVED FOR EARLY PAYMENT AND THE AMOUNT WAS PAID ON
11/14/22
13. Provide a brief summary of details related to the action status and (or) disposition and include relevant terms, conditions and dates (your response
must fit within the space provided).
IN APRIL 2022, PRINCIPAL GLOBAL INVESTORS, LLC (PGI) HAD AN UNINTENTIONAL SHORT SALE OF A SECURITY DUE TO A CORPORATE ACTION IN
POTENTIAL BREACH OF LOCAL REGULATIONS. IN SEPTEMBER 2022, PGI RECEIVED AN EMAIL REGARDING "NOTICE OF ACTION TO BE TAKEN"
REGARDING THE BREACH OF LOCAL RESTRICITON PROVISIONS IN THE FINANCIAL INVESTMENT SERVICES AND CAPITAL MARKETS ACT OF KOREA. THE
FINAL DISPOSITON INVOLVED A FINAL ORDER ISSUED ON 11/11/2022 ORDERING PRINCIPAL AM TO PAY A FIND IN THE AMOUNT OF 45,000,000 SOUTH
KOREAN WAN, OR ROUGHLY 34,200 US DOLLARS TO THE SOUTH KOREAN SECURITIES AND FUTURES COMMISSION.

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.