Principal Asset Management is an SEC registered investment adviser organized as a limited liability company with a primary office location in Des Moines, IA. Its latest Form ADV filing, dated March 31, 2026, reports $427.7B in regulatory assets under management, 1,394 employees, 19 offices, and 8,169 accounts.
Top client segmentIndividuals represent 73.3% of total clients.
Top client categories% of clientsClients
1
Individuals
73.3%
6,014
2
Corporations
11.6%
951
3
Pension Plans
7.0%
578
4
HNWI
3.8%
315
5
Investment Cos.
1.2%
101
Categories with <5 clients
Other investment advisers<5 clients
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$427.7Bas of March 31, 2026
Discretionary98.0%
$419.2B
98% of total RAUM98.0%
Non-discretionary2.0%
$8.5B
2% of total RAUM2.0%
Regulatory assets under management are split between discretionary and non-discretionary assets.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Latest AUM$427.7B
Total Accounts8,169
10Y AUM Change+$233.7B (+120.5%)
Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees1,394
Clients per Employee6:1
10Y Employee Change+305 (+28.0%)
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.