Firm profile

Carson Group Investing

OMAHA, NECRD 291744Registration Status: ApprovedEffective since July 9, 2018SEC # 801-113561Latest ADV May 5, 2026

Carson Group Investing is an SEC registered investment adviser organized as a limited liability company with a primary office location in Omaha, NE. Its latest Form ADV filing, dated May 5, 2026, reports $2.0B in regulatory assets under management, 7 employees, 3 offices, and 15,122 accounts.

Assets Under Management
$2.0B
Employees
7
Offices
3 offices
Total Clients
<5

Associated firm names

3 names listed
  • CARSON GROUP INVESTING
  • CARSON INVESTING
  • CARSON GROUP INVESTING, LLC

Leadership

3 roles identified
CEOGeorge B. White
CCOKristin Streff
CFOMark D. Applegarth

Advisory services offered

2 types reported
Portfolio management for businesses
Portfolio management for individuals and small businesses

Fee models offered

1 types reported
Asset based fees

Offices & Contact

Primary office

OMAHA, Nebraska, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Nebraska

OMAHAPrimary office

1 office records listed · 3 total offices reported. 2 additional office addresses are undisclosed and are not mapped. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$2.0Bas of May 5, 2026
Discretionary100.0%
$2.0B
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Client Coverage Demographics

Categories with <5 clients
Other investment advisers<5 clients

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$2.0B
Total Accounts15,122
10Y AUM Change+$2.0B

Private Funds

Private funds reported by Carson Group Investing

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees7
Clients per Employee—
10Y Employee Change-4 (-36.4%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
CARSON GROUP HOLDINGS, LLCDirect owner · Schedule AInterest in CARSON GROUP INVESTING
75%+
BCC BLUEPRINT HOLDINGS I, LLCIndirect owner · Schedule BInterest in BCC BLUEPRINT HOLDINGS II, LLC
75%+
BCC BLUEPRINT INVESTMENTS, LPIndirect owner · Schedule BInterest in BCC BLUEPRINT HOLDINGS I, LLC
75%+
OMANI ROSE CARSONIndirect owner · Schedule BInterest in CARSON GROUP HOLDINGS, LLC
50% to < 75%
CARSON GROUP, INC.Indirect owner · Schedule BInterest in CARSON GROUP HOLDINGS, LLC
25% to < 50%
BCC BLUEPRINT HOLDINGS II, LLCIndirect owner · Schedule BInterest in CARSON GROUP HOLDINGS, LLC
25% to < 50%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Carson Group Investing.

Reported ownership and control details

Form ADV · Filing date 2026-05-05 · Schedules A and B

11 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1OMANI ROSE CARSONFOUNDER & CHAIRMANIndividualCARSON GROUP INVESTINGLess than 5%Code NAYesFOUNDER & CHAIRMAN05/2018Schedule APDF page 22
2CARSON GROUP HOLDINGS, LLCDIRECT OWNERDomestic entityCARSON GROUP INVESTING75% or moreCode EYesDIRECT OWNER12/2017Schedule APDF page 22
3GEORGE BURTON WHITECHIEF EXECUTIVE OFFICERIndividualCARSON GROUP INVESTINGLess than 5%Code NAYesCHIEF EXECUTIVE OFFICER10/2023Schedule APDF page 22
4MARK DANIEL APPLEGARTHCHIEF FINANCIAL OFFICERIndividualCARSON GROUP INVESTINGLess than 5%Code NAYesCHIEF FINANCIAL OFFICER04/2024Schedule APDF page 22
5JOHN THOMAS BOYLESVP, RIA OPERATIONSIndividualCARSON GROUP INVESTINGLess than 5%Code NAYesSVP, RIA OPERATIONS01/2025Schedule APDF page 22
6Kristin StreffCHIEF COMPLIANCE OFFICERIndividualCARSON GROUP INVESTINGLess than 5%Code NAYesCHIEF COMPLIANCE OFFICER04/2026Schedule APDF page 22
7OMANI ROSE CARSONPRINCIPALIndividualCARSON GROUP HOLDINGS, LLC50% to less than 75%Code DYesPRINCIPAL12/1994Schedule BPDF page 23
8CARSON GROUP, INC.DIRECT OWNERDomestic entityCARSON GROUP HOLDINGS, LLC25% to less than 50%Code CYesDIRECT OWNER07/2019Schedule BPDF page 23
9BCC BLUEPRINT HOLDINGS II, LLCDIRECT OWNERDomestic entityCARSON GROUP HOLDINGS, LLC25% to less than 50%Code CYesDIRECT OWNER07/2021Schedule BPDF page 23
10BCC BLUEPRINT HOLDINGS I, LLCDIRECT OWNERDomestic entityBCC BLUEPRINT HOLDINGS II, LLC75% or moreCode EYesDIRECT OWNER07/2021Schedule BPDF page 23
11BCC BLUEPRINT INVESTMENTS, LPDIRECT OWNERDomestic entityBCC BLUEPRINT HOLDINGS I, LLC75% or moreCode EYesDIRECT OWNER07/2021Schedule BPDF page 23

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 5/5/2026 10:52:46 AM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.