Firm profile

BATES FINANCIAL ADVISORS, INC.

ROCKFORD, ILCRD 116515Latest ADV April 1, 2026

Bates Financial Advisors, Inc. is an SEC registered investment adviser organized as a corporation with a primary office location in Rockford, IL. Its latest Form ADV filing, dated April 1, 2026, reports $439M in regulatory assets under management, 5 employees, and 1,273 accounts.

Assets Under Management
$439M
Employees
5
Offices
--
Total Clients
399
Primary office
ROCKFORD, IL
8437 NORTHERN AVE, ROCKFORD, IL, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

2 roles identified
CEOGeorge E. Bates
CCOGeorge D. Bates

Advisory services offered

2 types reported
Financial Planning Services
Portfolio management for individuals and small businesses

Fee models offered

2 types reported
Asset based fees
Fixed fees
Sources checked May 13, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 66.9% of total clients.
Top client categories% of clientsClients
1
Individuals
66.9%
267
2
HNWI
32.6%
130
3
Charitable
0.5%
2
Categories with <5 clients
Charitable Organizations<5 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$439Mas of April 1, 2026
Discretionary99.8%
$438M
100% of total RAUM99.8%
Non-discretionary0.2%
$992K
0% of total RAUM0.2%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Latest AUM$439M
Total Accounts1,273
10Y AUM Change+$124M (+39.2%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees5
Clients per Employee80:1
10Y Employee Change+1 (+25.0%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.