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Firm profile

Pathfinder Advisory, Inc..

ROCKFORD, ILCRD 122768Registration Status: ApprovedEffective since April 10, 2026Latest ADV March 13, 2026

Pathfinder Advisory, Inc. is an SEC registered investment adviser organized as a corporation with a primary office location in Rockford, IL. Its latest Form ADV filing, dated March 13, 2026, reports $121M in regulatory assets under management, 5 employees, and 145 accounts.

Assets Under Management
$121M
Employees
5
Offices
--
Total Clients
142
Primary office
ROCKFORD, IL
6981 REDANSA DR, ROCKFORD, IL, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

2 roles identified
CEOPhilip A. Guske
CCOPhilip A. Guske

Advisory services offered

4 types reported
Educational seminars/workshops
Financial Planning Services
Portfolio management for individuals and small businesses

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked Aug 22, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 66.9% of total clients.
Top client categories% of clientsClients
1
Individuals
66.9%
95
2
HNWI
33.1%
47
Categories with <5 clients
Charitable Organizations<5 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$121Mas of March 13, 2026
Discretionary95.3%
$116M
95% of total RAUM95.3%
Non-discretionary4.7%
$6M
5% of total RAUM4.7%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$121M
Total Accounts145
10Y AUM Change—

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees5
Clients per Employee28:1
10Y Employee Change—

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.

This firm has a multi year gap in available SEC ADV filing history between 2012 and 2026. Charts show the most recent available filing segment under this CRD.

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.