ROCKFORD, ILCRD 158573Registration Status: ApprovedEffective since April 23, 2026Latest ADV July 7, 2026
Midwest Financial Associates, Inc. is an SEC registered investment adviser organized as a corporation with a primary office location in Rockford, IL. Its latest Form ADV filing, dated July 7, 2026, reports $124M in regulatory assets under management, 4 employees, and 632 accounts.
Assets Under Management
$124M
Employees
4
Offices
--
Total Clients
301
Primary office
ROCKFORD, IL
4615 E STATE STREET, SUITE 102, ROCKFORD, IL, United States
Top client segmentIndividuals represent 86.4% of total clients.
Top client categories% of clientsClients
1
Individuals
86.4%
260
2
HNWI
8.6%
26
3
Pension Plans
4.3%
13
4
Corporations
0.7%
2
Categories with <5 clients
Corporations or other businesses not listed above<5 clients
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$124Mas of July 7, 2026
Discretionary100.0%
$124M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total AUM$124M
Total Accounts632
10Y AUM Change$0 (0.0%)
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Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees4
Clients per Employee75:1
10Y Employee Change0 (0.0%)
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Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.