Firm profile

Nicholas Co. Inc.

MILWAUKEE, WICRD 108347Registration Status: ApprovedEffective since January 8, 1968SEC # 801-4658Latest ADV January 23, 2026

Nicholas Co Inc is an SEC registered investment adviser organized as a corporation with a primary office location in Milwaukee, WI. Its latest Form ADV filing, dated January 23, 2026, reports $6.1B in regulatory assets under management, 16 employees, 1 office, and 13 accounts.

Assets Under Management
$6.1B
Employees
16
Offices
1 office
Total Clients
12

Associated firm names

1 name listed
  • NICHOLAS CO INC

Leadership

5 roles identified
CEODavid O. Nicholas
CCOJennifer R. Kloehn
CFOJennifer R. Kloehn

Advisory services offered

3 types reported
Portfolio management for businesses
Portfolio management for individuals and small businesses
Portfolio management for investment companies

Fee models offered

2 types reported
Asset based fees
Performance-based fees

Offices & Contact

Primary office

MILWAUKEE, Wisconsin, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Wisconsin

MILWAUKEEPrimary office

1 office records listed · 1 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$6.1Bas of January 23, 2026
Discretionary100.0%
$6.1B
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Client Coverage Demographics

Top client segmentCharitable represent 41.7% of total clients.
Top client categories% of clientsClients
1
Charitable
41.7%
5
2
Investment Cos.
33.3%
4
3
HNWI
25.0%
3
Categories with <5 clients
Corporations or other businesses not listed above<5 clients

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$6.1B
Total Accounts13
10Y AUM Change+$1.2B (+23.8%)

Private Funds

Private funds reported by Nicholas Co. Inc.

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees16
Clients per Employee1:1
10Y Employee Change-2 (-11.1%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
DAVID OWEN NICHOLASDirect owner · Schedule AInterest in NICHOLAS CO INC
50% to < 75%
LYNN SHARON NICHOLASDirect owner · Schedule AInterest in NICHOLAS CO INC
10% to < 25%
SUSAN NICHOLAS FASCIANODirect owner · Schedule AInterest in NICHOLAS CO INC
10% to < 25%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Nicholas Co. Inc..

No indirect ownership information reported in the source’s Schedule B.

Reported ownership and control details

Form ADV · Filing date 2026-01-23 · Schedules A and B

8 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1DAVID OWEN NICHOLASCHIEF EXECUTIVE OFFICER, PRESIDENT, CHIEF INVESTMENT OFFICER, DIRECTOR, SHAREHOLDERIndividualNICHOLAS CO INC50% to less than 75%Code DYesCHIEF EXECUTIVE OFFICER, PRESIDENT, CHIEF INVESTMENT OFFICER, DIRECTOR, SHAREHOLDER08/1986Schedule APDF page 21
2LYNN SHARON NICHOLASSHAREHOLDERIndividualNICHOLAS CO INC10% to less than 25%Code BNoSHAREHOLDER09/1983Schedule APDF page 21
3LAWRENCE JOHN PAVELECCHIEF OPERATING OFFICER, EXECUTIVE VICE PRESIDENT, SECRETARYIndividualNICHOLAS CO INCLess than 5%Code NAYesCHIEF OPERATING OFFICER, EXECUTIVE VICE PRESIDENT, SECRETARY04/2003Schedule APDF page 21
4SUSAN NICHOLAS FASCIANOSHAREHOLDERIndividualNICHOLAS CO INC10% to less than 25%Code BNoSHAREHOLDER12/2003Schedule APDF page 21
5JENNIFER REBECCA KLOEHNCHIEF FINANCIAL OFFICER, CHIEF COMPLIANCE OFFICER, EXECUTIVE VICE PRESIDENT, TREASURERIndividualNICHOLAS CO INCLess than 5%Code NAYesCHIEF FINANCIAL OFFICER, CHIEF COMPLIANCE OFFICER, EXECUTIVE VICE PRESIDENT, TREASURER07/2004Schedule APDF page 21
6CHRISTOPHER E O'REILLYCHIEF TECHNOLOGY OFFICER, EXECUTIVE VICE PRESIDENTIndividualNICHOLAS CO INCLess than 5%Code NAYesCHIEF TECHNOLOGY OFFICER, EXECUTIVE VICE PRESIDENT10/2005Schedule APDF page 21
7K. THOR LUNDGRENDIRECTORIndividualNICHOLAS CO INCLess than 5%Code NAYesDIRECTOR07/2006Schedule APDF page 21
8DAVID JOHN LUBARDIRECTORIndividualNICHOLAS CO INCLess than 5%Code NAYesDIRECTOR04/2007Schedule APDF page 21

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 1/23/2026 3:14:13 PM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.