Firm profile

ROBERT W. BAIRD & CO. INCORPORATED

MILWAUKEE, WICRD 8158Latest ADV April 20, 2026

Robert W. Baird & Co.

Assets Under Management
$394.1B
Employees
4,322
Offices
209 offices
Total Clients
241,359
Primary office
MILWAUKEE, WI
777 E. WISCONSIN AVENUE, MILWAUKEE, WI, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

4 roles identified
CEOSteven Gregory Booth
CCOAngela Marie Palmer
CCOChrista Lynn Graverson

Advisory services offered

10 types reported
Educational seminars/workshops
Financial Planning Services
Other advisory services

Fee models offered

6 types reported
Asset based fees
Commissions
Fixed fees
Sources checked May 13, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 63.7% of total clients.
Top client categories% of clientsClients
1
Individuals
63.7%
153,711
2
HNWI
34.1%
82,420
3
Pension Plans
0.7%
1,709
4
Corporations
0.7%
1,669
5
Charitable
0.6%
1,433
Additional categories (<0.1%)
Government76 clients
Insurance Cos.22 clients
TAFT HARTLEY, UNION PENSION PLANS21 clients
Banks18 clients
Investment Cos.18 clients
Pooled Investment Vehicles8 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$394.1Bas of April 20, 2026
Discretionary73.5%
$289.5B
73% of total RAUM73.5%
Non-discretionary26.5%
$104.6B
27% of total RAUM26.5%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Latest AUM$394.1B
Total Accounts367,123
10Y AUM Change+$286.5B (+266.3%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees4,322
Clients per Employee56:1
10Y Employee Change+1,964 (+83.3%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.