Firm profile

Geneva Capital Management LLC

MILWAUKEE, WICRD 105432Registration Status: ApprovedEffective since December 4, 1986SEC # 801-28444Latest ADV March 25, 2026

Geneva Capital Management LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Milwaukee, WI. Its latest Form ADV filing, dated March 25, 2026, reports $5.6B in regulatory assets under management, 20 employees, 1 office, and 4,049 accounts.

Assets Under Management
$5.6B
Employees
20
Offices
1 office
Total Clients
4,049

Associated firm names

3 names listed
  • GENEVA CAPITAL MANAGEMENT LLC
  • HENDERSON GENEVA CAPITAL MANAGEMENT
  • GENEVA CAPITAL MANAGEMENT LTD

Leadership

1 roles identified
CCOStephen J. Shenkenberg

Advisory services offered

5 types reported
Other advisory services
Portfolio management for businesses
Portfolio management for individuals and small businesses

Fee models offered

3 types reported
Asset based fees
Other fee arrangements
Performance-based fees

Offices & Contact

Primary office

MILWAUKEE, Wisconsin, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Wisconsin

MILWAUKEEPrimary office

1 office records listed · 1 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$5.6Bas of March 25, 2026
Discretionary100.0%
$5.6B
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Client Coverage Demographics

Top client segmentUNDERLYING CLIENTS IN A THIRD-PARTY DISCRETIONARY MODEL RELATIONSHIP represent 94.4% of total clients.
Top client categories% of clientsClients
1
UNDERLYING CLIENTS IN A THIRD-PARTY DISCRETIONARY MODEL RELATIONSHIP
94.4%
3,821
2
HNWI
2.3%
95
3
Individuals
1.5%
59
4
Charitable
0.6%
23
5
Pension Plans
0.4%
17

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$5.6B
Total Accounts4,049
10Y AUM Change+$278M (+5.2%)

Private Funds

Private funds reported by Geneva Capital Management LLC

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees20
Clients per Employee202:1
10Y Employee Change-7 (-25.9%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
GCM PURCHASER, LLCDirect owner · Schedule AInterest in GENEVA CAPITAL MANAGEMENT LLC
75%+
GCM HOLDCO, LLCIndirect owner · Schedule BInterest in GCM PURCHASER, LLC
75%+
ESTANCIA CAPITAL PARTNERS FUND II, L.P.Indirect owner · Schedule BInterest in ECP II GCM AGGREGATOR, LLC
75%+
GENEVA MANAGEMENT, LLCIndirect owner · Schedule BInterest in GCM HOLDCO, LLC
50% to < 75%
ECP II GCM AGGREGATOR, LLCIndirect owner · Schedule BInterest in GCM HOLDCO, LLC
25% to < 50%
Jose Manuel Munoz QuirogaIndirect owner · Schedule BInterest in GENEVA MANAGEMENT, LLC
25% to < 50%
WILLIAM S PRIEBEIndirect owner · Schedule BInterest in GENEVA MANAGEMENT, LLC
25% to < 50%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Geneva Capital Management LLC.

Reported ownership and control details

Form ADV · Filing date 2026-03-25 · Schedules A and B

12 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1WILLIAM S PRIEBEMANAGING PRINCIPALIndividualGENEVA CAPITAL MANAGEMENT LLCLess than 5%Code NAYesMANAGING PRINCIPAL01/2008Schedule APDF page 25
2KATRINA MARIE ELLENBERGPRINCIPAL AND HEAD OF OPERATIONSIndividualGENEVA CAPITAL MANAGEMENT LLCLess than 5%Code NAYesPRINCIPAL AND HEAD OF OPERATIONS04/2017Schedule APDF page 25
3STEPHEN JAMES SHENKENBERGPRINCIPAL, GENERAL COUNSEL, CHIEF COMPLIANCE OFFICER & SECRETARYIndividualGENEVA CAPITAL MANAGEMENT LLCLess than 5%Code NAYesPRINCIPAL, GENERAL COUNSEL, CHIEF COMPLIANCE OFFICER & SECRETARY01/2018Schedule APDF page 25
4Jose Manuel Munoz QuirogaMANAGING PRINCIPALIndividualGENEVA CAPITAL MANAGEMENT LLCLess than 5%Code NAYesMANAGING PRINCIPAL03/2020Schedule APDF page 25
5GCM PURCHASER, LLCSOLE MEMBERDomestic entityGENEVA CAPITAL MANAGEMENT LLC75% or moreCode EYesSOLE MEMBER03/2020Schedule APDF page 25
6MATTHEW PAUL PISTORIOPRINCIPAL AND CLIENT PORTFOLIO MANAGERIndividualGENEVA CAPITAL MANAGEMENT LLCLess than 5%Code NAYesPRINCIPAL AND CLIENT PORTFOLIO MANAGER03/2020Schedule APDF page 25
7GCM HOLDCO, LLCSOLE MEMBERDomestic entityGCM PURCHASER, LLC75% or moreCode EYesSOLE MEMBER11/2019Schedule BPDF page 25
8GENEVA MANAGEMENT, LLCMEMBERDomestic entityGCM HOLDCO, LLC50% to less than 75%Code DYesMEMBER03/2020Schedule BPDF page 25
9ECP II GCM AGGREGATOR, LLCMEMBERDomestic entityGCM HOLDCO, LLC25% to less than 50%Code CYesMEMBER03/2020Schedule BPDF page 25
10Jose Manuel Munoz QuirogaMANAGERIndividualGENEVA MANAGEMENT, LLC25% to less than 50%Code CYesMANAGER02/2020Schedule BPDF page 25
11WILLIAM S PRIEBEMANAGERIndividualGENEVA MANAGEMENT, LLC25% to less than 50%Code CYesMANAGER02/2020Schedule BPDF page 25
12ESTANCIA CAPITAL PARTNERS FUND II, L.P.SOLE MEMBERDomestic entityECP II GCM AGGREGATOR, LLC75% or moreCode EYesSOLE MEMBER11/2019Schedule BPDF page 26

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 3/25/2026 3:16:37 PM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.