Creative Planning

Includes form instructions and options. Options shown in this text do not identify which boxes were selected.

GENERAL INSTRUCTIONS
This Disclosure Reporting Page (DRP ADV) is an 
INITIAL OR
AMENDED response used to report details for affirmative responses to Items 11.C., 11.D.,
11.E., 11.F. or 11.G. of Form ADV.
Regulatory Action
Check item(s) being responded to:
11.C(1)
11.C(2)
11.C(3)
11.C(4)
11.C(5)
11.D(1)
11.D(2)
11.D(3)
11.D(4)
11.D(5)
11.E(1)
11.E(2)
11.E(3)
11.E(4)
11.F.
11.G.
Use a separate DRP for each event or proceeding . The same event or proceeding may be reported for more than one person or entity using one DRP. File
with a completed Execution Page. 

One event may result in more than one affirmative answer to Items 11.C., 11.D., 11.E., 11.F. or 11.G. Use only one DRP to report details related to the
same event. If an event gives rise to actions by more than one regulator, provide details for each action on a separate DRP.
PART I
A.  The person(s) or entity(ies) for whom this DRP is being filed is (are):
You (the advisory firm)
You and one or more of your advisory affiliates
One or more of your advisory affiliates
If this DRP is being filed for an advisory affiliate, give the full name of the advisory affiliate below (for individuals, Last name, First name, Middle name). 
If the advisory affiliate has a CRD number, provide that number. If not, indicate "non-registered" by checking the appropriate box.
ADV DRP - ADVISORY AFFILIATE
CRD
Number:
4508063
This advisory affiliate is 
a Firm
an Individual
Registered:
Yes
No
Name:
MALLOUK, PETER, ALEX
(For individuals, Last, First,
Middle)
This DRP should be removed from the ADV record because the advisory affiliate(s) is no longer associated with the adviser.
This DRP should be removed from the ADV record because: (1) the event or proceeding occurred more than ten years ago or (2) the adviser is
registered or applying for registration with the SEC or reporting as an exempt reporting adviser with the SEC and the event was resolved in the
adviser's or advisory affiliate's favor.
If you are registered or registering with a state securities authority , you may remove a DRP for an event you reported only in response to Item
11.D(4), and only if that event occurred more than ten years ago. If you are registered or registering with the SEC, you may remove a DRP for any
event listed in Item 11 that occurred more than ten years ago.
This DRP should be removed from the ADV record because it was filed in error, such as due to a clerical or data-entry mistake. Explain the
circumstances: 
B.
If the advisory affiliate is registered through the IARD system or CRD system, has the advisory affiliate submitted a DRP (with Form ADV, BD or U-4) to
the IARD or CRD for the event? If the answer is "Yes," no other information on this DRP must be provided.
 Yes
 No
NOTE: The completion of this form does not relieve the advisory affiliate of its obligation to update its IARD or CRD records.
PART II
1.  Regulatory Action initiated by:
SEC   
Other Federal   
State   
SRO
Foreign
(Full name of regulator, foreign financial regulatory authority, federal, state, or SRO) 
SECURITIES & EXCHANGE COMMISSION
2.
Principal Sanction:
Cease and Desist
Other Sanctions: 
CENSURE & $200,000 CIVIL PENALTY
3.
Date Initiated (MM/DD/YYYY): 
09/18/2018
 Exact
 Explanation
If not exact, provide explanation:
4.
Docket/Case Number:
FILE NO. 3-18779
5.
Advisory Affiliate Employing Firm when activity occurred which led to the regulatory action (if applicable):
6.
Principal Product Type:
No Product
Other Product Types: 
7.
Describe the allegations related to this regulatory action (your response must fit within the space provided):
ON SEPTEMBER 18, 2018, THE SEC INSTITUTED A SETTLED ORDER AGAINST CREATIVE PLANNING, INC. ("CPI") AND PETER A. MALLOUK, THE FIRM'S

(
)
PRESIDENT AND MAJORITY OWNER. CREATIVE PLANNING DISTRIBUTED HUNDREDS OF RADIO ADVERTISEMENTS THAT CONTAINED PROHIBITED CLIENT
TESTIMONIALS. THE RADIO STATION DJ HAD BECOME A CLIENT OF CREATIVE PLANNING AND, ON AIR, DISCUSSED HIS AND HIS WIFE'S SATISFACTION
WITH CREATIVE PLANNING SERVICES AND WITH THEIR ADVISOR. CREATIVE SHOULD HAVE BEEN AWARE OF THESE TESTIMONIALS AND STOPPED THEM.
CREATIVE AND MALLOUK FAILED TO ENFORCE THE FIRM'S CODE OF ETHICS WITH REGARD TO THE RADIO ADVERTISEMENTS AND THE REPORTING AND
REVIEW OF CERTAIN SECURITIES ACCOUNTS IN WHICH THE FIRM'S PRESIDENT HAD A BENEFICIAL INTEREST. CREATIVE FAILED TO KEEP TRUE AND
ACCURATE BOOKS AND RECORDS AND FAILED TO ADOPT AND IMPLEMENT WRITTEN POLICIES AND PROCEDURES REASONABLY DESIGNED TO PREVENT
VIOLATIONS OF THE ADVISERS ACT. CREATIVE CONSENTED TO A CEASE-AND-DESIST ORDER, A CENSURE, AND A CIVIL PENALTY OF $200,000 AND
MALLOUK CONSENTED TO A CEASE-AND-DESIST ORDER AND A CIVIL PENALTY OF $50,000.
8.
Current Status?      
 Pending
 On Appeal
 Final
9.
If on appeal, regulatory action appealed to (SEC, SRO, Federal or State Court) and Date Appeal Filed:
If Final or On Appeal, complete all items below. For Pending Actions, complete Item 13 only.
10. How was matter resolved:
Order
11. Resolution Date (MM/DD/YYYY):
09/18/2018
 Exact
 Explanation
If not exact, provide explanation:
12. Resolution Detail:
A.  Were any of the following Sanctions Ordered (check all appropriate items)?
 Monetary/Fine Amount: $ 200,000.00
 Revocation/Expulsion/Denial
 Disgorgement/Restitution
 Censure
 Cease and Desist/Injunction
 Bar
 Suspension
B.
Other Sanctions Ordered:
Sanction detail: if suspended, enjoined or barred, provide duration including start date and capacities affected (General Securities Principal,
Financial Operations Principal, etc.). If requalification by exam/retraining was a condition of the sanction, provide length of time given to
requalify/retrain, type of exam required and whether condition has been satisfied. If disposition resulted in a fine, penalty, restitution,
disgorgement or monetary compensation, provide total amount, portion levied against you or an advisory affiliate, date paid and if any portion
of penalty was waived: 
FIRM WAS ORDERED TO CEASE AND DESIST FROM COMMITTING OR CAUSING ANY VIOLATIONS AND ANY FUTURE VIOLATIONS OF SECTIONS 204,
204A, AND 206(4) OF THE ADVISERS ACT AND RULES 204-2(A)(11),204A-1, 206(4)-1(A)(1), AND 206(4)-7 THEREUNDER, CENSURED, AND
IMPOSED A CIVIL PENALTY OF $200,000 ON CREATIVE PLANNING AND $50,000 AGAINST MR. MALLOUK.
13. Provide a brief summary of details related to the action status and (or) disposition and include relevant terms, conditions and dates (your response
must fit within the space provided).
FINE WAS PAID ON SEPTEMBER 9/18/2018.