OVERLAND PARK, KSCRD 288712Latest ADV March 11, 2026
Prime Capital Financial is an SEC registered investment adviser organized as a limited liability company with a primary office location in Overland Park, KS. Its latest Form ADV filing, dated March 11, 2026, reports $39.1B in regulatory assets under management, 446 employees, 87 offices, and 55,376 accounts.
Assets Under Management
$39.1B
Employees
446
Offices
87 offices
Total Clients
23,965
Primary office
OVERLAND PARK, KS
6201 COLLEGE BLVD., SUITE #150, OVERLAND PARK, KS, United States
Top client segmentIndividuals represent 69.1% of total clients.
Top client categories% of clientsClients
1
Individuals
69.1%
16,558
2
HNWI
23.2%
5,571
3
Pension Plans
5.8%
1,378
4
Corporations
1.6%
382
5
Charitable
0.3%
75
Additional categories (<0.1%)
Pooled Investment Vehicles<5 clients
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$39.1Bas of March 11, 2026
Discretionary50.0%
$19.6B
50% of total RAUM50.0%
Non-discretionary50.0%
$19.6B
50% of total RAUM50.0%
Regulatory assets under management are split between discretionary and non-discretionary assets.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Latest AUM$39.1B
Total Accounts55,376
10Y AUM Change+$39.1B
Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees446
Clients per Employee54:1
10Y Employee Change+443 (+14766.7%)
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.