Firm profile

SECURE PLANNING

PORTSMOUTH, NHCRD 42179Latest ADV March 26, 2026

Secure Planning is an SEC registered investment adviser organized as a limited liability company with a primary office location in Portsmouth, NH. Its latest Form ADV filing, dated March 26, 2026, reports $187M in regulatory assets under management, 5 employees, 1 office, and 846 accounts.

Assets Under Management
$187M
Employees
5
Offices
1 office
Total Clients
529
Primary office
PORTSMOUTH, NH
42 MIDDLE ST, PORTSMOUTH, NH, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

2 roles identified
CEOEdward John Jr Mallon
CCOJulianne Mary Smith

Advisory services offered

2 types reported
Financial Planning Services
Portfolio management for individuals and small businesses

Fee models offered

4 types reported
Asset based fees
Commissions
Fixed fees
Sources checked May 13, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 96.4% of total clients.
Top client categories% of clientsClients
1
Individuals
96.4%
510
2
HNWI
3.6%
19

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$187Mas of March 26, 2026
Discretionary100.0%
$187M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Latest AUM$187M
Total Accounts846
10Y AUM Change+$67M (+55.5%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees5
Clients per Employee106:1
10Y Employee Change-3 (-37.5%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.