Northland Asset Management is an SEC registered investment adviser organized as a corporation with a primary office location in Minneapolis, MN. Its latest Form ADV filing, dated March 27, 2026, reports $405M in regulatory assets under management, 22 employees, 2 offices, and 1,192 accounts.
Assets Under Management
$405M
Employees
22
Offices
2 offices
Total Clients
875
Primary office
MINNEAPOLIS, MN
150 SOUTH 5TH STREET, SUITE 3300, MINNEAPOLIS, MN, United States
Portfolio management for individuals and small businesses
Fee models offered
4 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 13, 2026
Client Coverage Demographics
Top client segmentHNWI represent 55.3% of total clients.
Top client categories% of clientsClients
1
HNWI
55.3%
484
2
Individuals
44.7%
391
Categories with <5 clients
Charitable Organizations<5 clients
Pension and profit sharing plans<5 clients
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$405Mas of March 27, 2026
Discretionary95.5%
$387M
96% of total RAUM95.5%
Non-discretionary4.5%
$18M
4% of total RAUM4.5%
Regulatory assets under management are split between discretionary and non-discretionary assets.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Latest AUM$405M
Total Accounts1,192
10Y AUM Change+$283M (+231.1%)
Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees22
Clients per Employee40:1
10Y Employee Change+1 (+4.8%)
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.