SAN FRANCISCO, CACRD 281515Latest ADV May 29, 2026
Guideline Investments, LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in San Francisco, CA. Its latest Form ADV filing, dated April 30, 2026, reports $16.5B in regulatory assets under management, 3 employees, 1 office, and 792,653 accounts.
Portfolio management for individuals and small businesses
Fee models offered
1 types reported
Asset based fees
Sources checked May 16, 2026
Client Coverage Demographics
Top client segmentPension Plans represent 62.7% of total clients.
Top client categories% of clientsClients
1
Pension Plans
62.7%
57,744
2
INDIVIDUAL RETIREMENT ACCOUNTS
37.3%
34,422
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$12.0Bas of May 29, 2026
Discretionary71.9%
$8.6B
72% of total RAUM71.9%
Non-discretionary28.1%
$3.4B
28% of total RAUM28.1%
Regulatory assets under management are split between discretionary and non-discretionary assets.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total AUM$12.0B
Total Accounts500,455
10Y AUM Change+$12.0B (+21341.9%)
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Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees3
Clients per Employee30722:1
10Y Employee Change-30 (-90.9%)
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Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.