Firm profile

Northrock Partners, LLC

MINNEAPOLIS, MNCRD 167908Registration Status: ApprovedEffective since June 13, 2013SEC # 801-78194Latest ADV September 18, 2026

Northrock Partners, LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Minneapolis, MN. Its latest Form ADV filing, dated September 18, 2026, reports $12.2B in regulatory assets under management, 233 employees, 25 offices, and 24,014 accounts.

Assets Under Management
$12.2B
Employees
233
Offices
25 offices
Total Clients
4,811

Associated firm names

5 names listed
  • 3 TACTICAL ADVISOR, LLC
  • ORPHEUS WEALTH MANAGEMENT, LLC
  • NORTHROCK PARTNERS, LLC
  • LIFESTAGE WEALTH MANAGEMENT GROUP

Leadership

4 roles identified
CEORobert D. Nelson
CCOKathleen S. Shoemaker
CFOJames M. Dubrueler

Advisory services offered

7 types reported
Educational seminars/workshops
Financial Planning Services
Other advisory services

Fee models offered

2 types reported
Asset based fees
Fixed fees

Offices & Contact

Primary office

MINNEAPOLIS, Minnesota, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Minnesota

MINNEAPOLISPrimary office · ALEXANDRIA

California

ROSEVILLE · AUBURN · BERKELEY · SAN RAFAEL · SAN FRANCISCO

Illinois

MORRIS · SHOREWOOD · DEER PARK · SKOKIE

Indiana

VALPARAISO

North Carolina

RALEIGH

Ohio

BLUE ASH · YOUNGSTOWN · COLUMBUS

South Dakota

HURON · WATERTOWN

Wisconsin

ELM GROVE · APPLETON

20 office records listed · 25 total offices reported. 5 additional office addresses are undisclosed and are not mapped. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$12.2Bas of September 18, 2026
Discretionary94.6%
$11.5B
95% of total RAUM94.6%
Non-discretionary5.4%
$660M
5% of total RAUM5.4%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Client Coverage Demographics

Top client segmentIndividuals represent 52.4% of total clients.
Top client categories% of clientsClients
1
Individuals
52.4%
2,523
2
HNWI
46.9%
2,255
3
Corporations
0.4%
20
4
Charitable
0.2%
12
Additional categories (<0.1%)
Pooled Investment Vehicles<5 clients

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$12.2B
Total Accounts24,014
10Y AUM Change+$11.2B (+1141.0%)

Private Funds

Private funds reported by Northrock Partners, LLC

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees233
Clients per Employee21:1
10Y Employee Change+198 (+565.7%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
NORTHROCK PARTNERS INTERMEDIATE, LLCDirect owner · Schedule AInterest in NORTHROCK PARTNERS, LLC
75%+
ROBERT DEAN NELSONDirect owner · Schedule AInterest in NORTHROCK PARTNERS, LLC
10% to < 25%
TODD ALAN MOSERDirect owner · Schedule AInterest in NORTHROCK PARTNERS, LLC
10% to < 25%
GREATBANC TRUST COMPANY, TRUSTEEIndirect owner · Schedule BInterest in SEI EMPLOYEE STOCK OWNERSHIP TRUST
75%+
SEI EMPLOYEE STOCK OWNERSHIP TRUSTIndirect owner · Schedule BInterest in SAMMONS ENTERPRISES, INC.
75%+
SAMMONS ENTERPRISES, INC.Indirect owner · Schedule BInterest in SAMMONS CORPORATION
75%+
SAMMONS CORPORATIONIndirect owner · Schedule BInterest in CONSOLIDATED INVESTMENT SERVICES, INC.
75%+
CONSOLIDATED INVESTMENT SERVICES, INC.Indirect owner · Schedule BInterest in SAMMONS FINANCIAL GROUP, INC.
75%+
SAMMONS FINANCIAL GROUP, INC.Indirect owner · Schedule BInterest in SAMMONS FINANCIAL GROUP WEALTH MANGAGEMENT HOLDINGS, LLC
75%+
NORTHROCK PARTNERS HOLDCO, LLCIndirect owner · Schedule BInterest in NORTHROCK PARTNERS INTERMEDIATE, LLC
75%+
SAMMONS FINANCIAL GROUP WEALTH MANGAGEMENT HOLDINGS, LLCIndirect owner · Schedule BInterest in NORTHROCK PARTNERS HOLDCO, LLC
50% to < 75%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Northrock Partners, LLC.

Reported ownership and control details

Form ADV · Filing date 2026-09-18 · Schedules A and B

15 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1ROBERT DEAN NELSONMANAGING MEMBER, CEO & FOUNDING PARTNERIndividualNORTHROCK PARTNERS, LLC10% to less than 25%Code BYesMANAGING MEMBER, CEO & FOUNDING PARTNER10/2013Schedule APDF page 45
2TODD ALAN MOSERMANAGING MEMBERIndividualNORTHROCK PARTNERS, LLC10% to less than 25%Code BYesMANAGING MEMBER08/2019Schedule APDF page 45
3KATHLEEN SWEENEY SHOEMAKERCHIEF COMPLIANCE OFFICERIndividualNORTHROCK PARTNERS, LLCLess than 5%Code NAYesCHIEF COMPLIANCE OFFICER03/2023Schedule APDF page 46
4BRENT TROY FIELDCHIEF INVESTMENT OFFICERIndividualNORTHROCK PARTNERS, LLCLess than 5%Code NAYesCHIEF INVESTMENT OFFICER10/2013Schedule APDF page 46
5Michael Lee MockPRESIDENT, SAMMONS FINANCIAL GROUP WEALTHIndividualNORTHROCK PARTNERS, LLCLess than 5%Code NAYesPRESIDENT, SAMMONS FINANCIAL GROUP WEALTH12/2025Schedule APDF page 46
6James Marshall DuBruelerCHIEF FINANCIAL OFFICER, SAMMONS FINANCIAL GROUP WEALTHIndividualNORTHROCK PARTNERS, LLCLess than 5%Code NAYesCHIEF FINANCIAL OFFICER, SAMMONS FINANCIAL GROUP WEALTH03/2026Schedule APDF page 46
7NORTHROCK PARTNERS INTERMEDIATE, LLCMANAGING MEMBERDomestic entityNORTHROCK PARTNERS, LLC75% or moreCode EYesMANAGING MEMBER10/2023Schedule APDF page 46
8GREATBANC TRUST COMPANY, TRUSTEETRUSTEEDomestic entitySEI EMPLOYEE STOCK OWNERSHIP TRUST75% or moreCode EYesTRUSTEE01/2010Schedule BPDF page 46
9SEI EMPLOYEE STOCK OWNERSHIP TRUSTSHAREHOLDERDomestic entitySAMMONS ENTERPRISES, INC.75% or moreCode EYesSHAREHOLDER01/2010Schedule BPDF page 46
10SAMMONS ENTERPRISES, INC.SHAREHOLDERDomestic entitySAMMONS CORPORATION75% or moreCode EYesSHAREHOLDER01/2024Schedule BPDF page 46
11SAMMONS CORPORATIONSHAREHOLDERDomestic entityCONSOLIDATED INVESTMENT SERVICES, INC.75% or moreCode EYesSHAREHOLDER01/2024Schedule BPDF page 46
12CONSOLIDATED INVESTMENT SERVICES, INC.SHAREHOLDERDomestic entitySAMMONS FINANCIAL GROUP, INC.75% or moreCode EYesSHAREHOLDER01/1990Schedule BPDF page 46
13SAMMONS FINANCIAL GROUP, INC.MANAGING MEMBERDomestic entitySAMMONS FINANCIAL GROUP WEALTH MANGAGEMENT HOLDINGS, LLC75% or moreCode EYesMANAGING MEMBER09/2023Schedule BPDF page 46
14SAMMONS FINANCIAL GROUP WEALTH MANGAGEMENT HOLDINGS, LLCMANAGING MEMBERDomestic entityNORTHROCK PARTNERS HOLDCO, LLC50% to less than 75%Code DYesMANAGING MEMBER10/2023Schedule BPDF page 46
15NORTHROCK PARTNERS HOLDCO, LLCMANAGING MEMBERDomestic entityNORTHROCK PARTNERS INTERMEDIATE, LLC75% or moreCode EYesMANAGING MEMBER10/2023Schedule BPDF page 46

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 9/18/2026 5:06:11 PM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.