Firm profile

Bakeravenue

SAN FRANCISCO, CACRD 132657Registration Status: ApprovedEffective since October 18, 2004SEC # 801-63576Latest ADV September 17, 2026

Bakeravenue is an SEC registered investment adviser organized as a limited partnership with a primary office location in San Francisco, CA. Its latest Form ADV filing, dated September 17, 2026, reports $5.1B in regulatory assets under management, 57 employees, 14 offices, and 3,690 accounts.

Assets Under Management
$5.1B
Employees
57
Offices
14 offices
Total Clients
1,024

Associated firm names

5 names listed
  • BAKER AVENUE ASSET MANAGEMENT, LP
  • SIMONBAKER & PARTNERS LLCRelying adviser
  • IRONWOOD CAPITAL MANAGEMENT, LLC
  • BAKERAVENUE WEALTH MANAGEMENT

Leadership

4 roles identified
CEOTom M. Ngo
CCOMichael P. Moran
COOGerald M. Luff

Advisory services offered

5 types reported
Educational seminars/workshops
Financial Planning Services
Portfolio management for individuals and small businesses

Fee models offered

2 types reported
Asset based fees
Fixed fees

Offices & Contact

Primary office

SAN FRANCISCO, California, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

California

SAN FRANCISCOPrimary office · DEL MAR · NEWPORT BEACH

Colorado

DENVER

Connecticut

STAMFORD

Florida

NAPLES · TAMPA

Illinois

ATLANTA · CHICAGO

New York

NEW YORK

Texas

SOUTHLAKE · HOUSTON · AUSTIN

Virginia

ARLINGTON

14 office records listed · 14 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links
Phone415-986-1110
WebsiteNot found
LinkedInNot found

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$5.1Bas of September 17, 2026
Discretionary94.8%
$4.8B
95% of total RAUM94.8%
Non-discretionary5.2%
$267M
5% of total RAUM5.2%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Client Coverage Demographics

Top client segmentHNWI represent 69.9% of total clients.
Top client categories% of clientsClients
1
HNWI
69.9%
716
2
Individuals
29.6%
303
3
Charitable
0.5%
5

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$5.1B
Total Accounts3,690
10Y AUM Change+$3.9B (+340.3%)

Private Funds

Private funds reported by Bakeravenue

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees57
Clients per Employee18:1
10Y Employee Change+38 (+200.0%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
SIMON GARETH BAKERDirect owner · Schedule AInterest in BAKERAVENUE
50% to < 75%
GERALD MEREDITH LUFFDirect owner · Schedule AInterest in BAKERAVENUE
5% to < 10%
KING SHAN LIPDirect owner · Schedule AInterest in BAKERAVENUE
5% to < 10%
DOUG SCOTT COUDENDirect owner · Schedule AInterest in BAKERAVENUE
5% to < 10%
SHARON SIMPSONDirect owner · Schedule AInterest in BAKERAVENUE
5% to < 10%
TOM MIN NGODirect owner · Schedule AInterest in BAKERAVENUE
5% to < 10%
GERALD MEREDITH LUFFDirect owner · Schedule AInterest in BAKERAVENUE
5% to < 10%
BAAM GP, LLCDirect owner · Schedule AInterest in BAKERAVENUE
< 5%
SCOTT CHRISTOPHER STEPHENSDirect owner · Schedule AInterest in BAKERAVENUE
< 5%
TANYA FAYE WELCHDirect owner · Schedule AInterest in BAKERAVENUE
< 5%
GERRY OCONNELLDirect owner · Schedule AInterest in BAKERAVENUE
< 5%
SIMON GARETH BAKERIndirect owner · Schedule BInterest in BAAM GP, LLC
50% to < 75%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Bakeravenue.

Reported ownership and control details

Form ADV · Filing date 2026-09-17 · Schedules A and B

14 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1BAAM GP, LLCGENERAL PARTNER OF BAKER AVENUE ASSET MANAGEMENT LPDomestic entityBAKERAVENUELess than 5%Code NANoGENERAL PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP10/2004Schedule APDF page 27
2SIMON GARETH BAKEREXECUTIVE CHAIRMAN / PARTNERIndividualBAKERAVENUE50% to less than 75%Code DYesEXECUTIVE CHAIRMAN / PARTNER10/2004Schedule APDF page 27
3GERALD MEREDITH LUFFCHIEF OPERATING OFFICER / PARTNERIndividualBAKERAVENUE5% to less than 10%Code AYesCHIEF OPERATING OFFICER / PARTNER05/2006Schedule APDF page 27
4KING SHAN LIPCHIEF STRATEGIST / PARTNERIndividualBAKERAVENUE5% to less than 10%Code AYesCHIEF STRATEGIST / PARTNER01/2010Schedule APDF page 27
5DOUG SCOTT COUDENCHIEF INVESTMENT OFFICER / PARTNERIndividualBAKERAVENUE5% to less than 10%Code AYesCHIEF INVESTMENT OFFICER / PARTNER02/2012Schedule APDF page 27
6SCOTT CHRISTOPHER STEPHENSMANAGING DIRECTOR / PARTNERIndividualBAKERAVENUELess than 5%Code NANoMANAGING DIRECTOR / PARTNER01/2014Schedule APDF page 27
7SHARON SIMPSONPARTNERIndividualBAKERAVENUE5% to less than 10%Code ANoPARTNER02/2018Schedule APDF page 27
8TOM MIN NGOPRESIDENT & CEO / PARTNERIndividualBAKERAVENUE5% to less than 10%Code AYesPRESIDENT & CEO / PARTNER07/2019Schedule APDF page 27
9GERALD MEREDITH LUFFCHIEF OPERATING OFFICERIndividualBAKERAVENUE5% to less than 10%Code AYesCHIEF OPERATING OFFICER09/2021Schedule APDF page 27
10TANYA FAYE WELCHPARTNERIndividualBAKERAVENUELess than 5%Code NANoPARTNER01/2022Schedule APDF page 27
11GERRY OCONNELLPARTNERIndividualBAKERAVENUELess than 5%Code NANoPARTNER01/2022Schedule APDF page 27
12PACIFIC PREMIER TRUST FBO TOM NGOTRUSTDomestic entityBAKERAVENUELess than 5%Code NANoTRUST01/2022Schedule APDF page 28
13MICHAEL PATRICK MORANCHIEF COMPLIANCE OFFICERIndividualBAKERAVENUELess than 5%Code NANoCHIEF COMPLIANCE OFFICER06/2026Schedule APDF page 28
14SIMON GARETH BAKERMANAGING MEMBERIndividualBAAM GP, LLC50% to less than 75%Code DYesMANAGING MEMBER10/2004Schedule BPDF page 28

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 9/17/2026 6:36:13 PM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.