Firm profile

PRUNEYARD FINANCIAL GROUP, INC.

CUPERTINO, CACRD 117378Latest ADV April 29, 2026

Pruneyard Financial Group, Inc. is an SEC registered investment adviser organized as a corporation with a primary office location in Cupertino, CA. Its latest Form ADV filing, dated April 29, 2026, reports $77M in regulatory assets under management, 2 employees, and 179 accounts.

Assets Under Management
$77M
Employees
2
Offices
--
Total Clients
168
Primary office
CUPERTINO, CA
22801 LONGDOWN ROAD, CUPERTINO, CA, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

1 roles identified
CCOJohn D. Masegian

Advisory services offered

2 types reported
Financial Planning Services
Portfolio management for individuals and small businesses

Fee models offered

1 types reported
Asset based fees
Sources checked May 15, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 76.8% of total clients.
Top client categories% of clientsClients
1
Individuals
76.8%
129
2
HNWI
22.0%
37
3
Corporations
1.2%
2

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$77Mas of April 29, 2026
Discretionary100.0%
$77M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Latest AUM$77M
Total Accounts179
10Y AUM Change$-42M (-35.1%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees2
Clients per Employee84:1
10Y Employee Change-1 (-33.3%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.