Firm profile

THE GOFF FINANCIAL GROUP

HOUSTON, TXCRD 114796Latest ADV March 31, 2026

The Goff Financial Group is an SEC registered investment adviser organized as a limited liability company with a primary office location in Houston, TX. Its latest Form ADV filing, dated March 31, 2026, reports $674M in regulatory assets under management, 4 employees, 4 offices, and 646 accounts.

Assets Under Management
$674M
Employees
4
Offices
4 offices
Total Clients
226
Primary office
HOUSTON, TX
11 GREENWAY PLAZA, SUITE 1425, HOUSTON, TX, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

1 roles identified
CCOMatthew B. Goff

Advisory services offered

3 types reported
Educational seminars/workshops
Financial Planning Services
Portfolio management for individuals and small businesses

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 15, 2026

Client Coverage Demographics

Top client segmentHNWI represent 62.8% of total clients.
Top client categories% of clientsClients
1
HNWI
62.8%
142
2
Individuals
35.8%
81
3
Pension Plans
0.9%
2
4
DONOR ADVISED
0.4%
1
Categories with <5 clients
Pension and profit sharing plans<5 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$674Mas of March 31, 2026
Discretionary99.3%
$669M
99% of total RAUM99.3%
Non-discretionary0.7%
$5M
1% of total RAUM0.7%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Latest AUM$674M
Total Accounts646
10Y AUM Change+$447M (+197.2%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees4
Clients per Employee57:1
10Y Employee Change+2 (+100.0%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.