Guided Choice Asset Management, Inc. is an SEC registered investment adviser organized as a corporation with a primary office location in Reno, NV. Its latest Form ADV filing, dated March 27, 2026, reports $8.5B in regulatory assets under management, 22 employees, and 84,744 accounts.
Assets Under Management
$8.5B
Employees
22
Offices
--
Total Clients
84,744
Primary office
RENO, NV
200 S VIRGINIA STREET, SUITE 310, RENO, NV, United States
Top client segmentIndividuals represent 70.0% of total clients.
Top client categories% of clientsClients
1
Individuals
70.0%
59,346
2
Pension Plans
30.0%
25,398
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$8.5Bas of March 27, 2026
Discretionary100.0%
$8.5B
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Latest AUM$8.5B
Total Accounts84,744
10Y AUM Change$-4.8B (-36.1%)
Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees22
Clients per Employee3852:1
10Y Employee Change-33 (-60.0%)
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.