PLYMOUTH, MNCRD 110179Latest ADV February 20, 2026
Gen Financial Management Inc. is an SEC registered investment adviser organized as a corporation with a primary office location in Plymouth, MN. Its latest Form ADV filing, dated February 20, 2026, reports $332M in regulatory assets under management, 3 employees, and 1,170 accounts.
Assets Under Management
$332M
Employees
3
Offices
--
Total Clients
246
Primary office
PLYMOUTH, MN
10810 OLD COUNTY ROAD 15, SUITE 200, PLYMOUTH, MN, United States
Portfolio management for individuals and small businesses
Fee models offered
2 types reported
Asset based fees
Fixed fees
Sources checked May 13, 2026
Client Coverage Demographics
Top client segmentIndividuals represent 54.1% of total clients.
Top client categories% of clientsClients
1
Individuals
54.1%
133
2
HNWI
45.9%
113
Categories with <5 clients
Charitable Organizations<5 clients
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$332Mas of February 20, 2026
Discretionary95.5%
$317M
96% of total RAUM95.5%
Non-discretionary4.5%
$15M
4% of total RAUM4.5%
Regulatory assets under management are split between discretionary and non-discretionary assets.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Latest AUM$332M
Total Accounts1,170
10Y AUM Change+$194M (+140.4%)
Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees3
Clients per Employee82:1
10Y Employee Change0 (0.0%)
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.