Dana Investment Advisors Inc is an SEC registered investment adviser organized as a corporation with a primary office location in Waukesha, WI. Its latest Form ADV filing, dated March 24, 2026, reports $6.1B in regulatory assets under management, 60 employees, 1 office, and 3,979 accounts.
Assets Under Management
$6.1B
Employees
60
Offices
1 office
Total Clients
2,290
Primary office
WAUKESHA, WI
20700 SWENSON DRIVE, SUITE 400, WAUKESHA, WI, United States
Portfolio management for individuals and small businesses
Portfolio management for investment companies
Fee models offered
3 types reported
Asset based fees
Fixed fees
Performance-based fees
Sources checked May 13, 2026
Client Coverage Demographics
Top client segmentHNWI represent 31.0% of total clients.
Top client categories% of clientsClients
1
HNWI
31.0%
710
2
APL TRADED PLATFORM ACCOUNTS
29.4%
673
3
Individuals
27.1%
620
4
Corporations
4.5%
103
5
Charitable
3.0%
68
Additional categories (<0.1%)
Banks<5 clients
Categories with <5 clients
Banking or thrift institutions<5 clients
Other investment advisers<5 clients
Sovereign wealth funds and foreign official institutions<5 clients
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$6.1Bas of March 24, 2026
Discretionary90.9%
$5.5B
91% of total RAUM90.9%
Non-discretionary9.1%
$556M
9% of total RAUM9.1%
Regulatory assets under management are split between discretionary and non-discretionary assets.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Latest AUM$6.1B
Total Accounts3,979
10Y AUM Change$-1.1B (-15.3%)
Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees60
Clients per Employee38:1
10Y Employee Change+17 (+39.5%)
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.