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Firm profile

Plan Financial

FRESNO, CACRD 44960Latest ADV March 20, 2026

Plan Financial is an SEC registered investment adviser organized as a corporation with a primary office location in Fresno, CA. Its latest Form ADV filing, dated March 20, 2026, reports $195M in regulatory assets under management, 6 employees, and 817 accounts.

Assets Under Management
$195M
Employees
6
Offices
--
Total Clients
817
Primary office
FRESNO, CA
9 E RIVER PARK PL E, SUITE 440, FRESNO, CA, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

2 roles identified
CCOJohn R. Hooper
CFOJohn R. Hooper

Advisory services offered

5 types reported
Educational seminars/workshops
Financial Planning Services
Portfolio management for businesses

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 13, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 96.5% of total clients.
Top client categories% of clientsClients
1
Individuals
96.5%
788
2
Pension Plans
2.0%
16
3
Charitable
1.1%
9
4
Corporations
0.5%
4

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$195Mas of March 20, 2026
Discretionary99.7%
$195M
100% of total RAUM99.7%
Non-discretionary0.3%
$637K
0% of total RAUM0.3%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$195M
Total Accounts817
10Y AUM Change+$62M (+46.5%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees6
Clients per Employee136:1
10Y Employee Change+1 (+20.0%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.

This firm has a multi year gap in available SEC ADV filing history between 2012 and 2018. Charts show the most recent available filing segment under this CRD.

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.