Firm profile

WHELAN FINANCIAL

FRESNO, CACRD 107227Latest ADV January 27, 2026

Whelan Financial is an SEC registered investment adviser organized as a corporation with a primary office location in Fresno, CA. Its latest Form ADV filing, dated January 27, 2026, reports $782M in regulatory assets under management, 9 employees, 1 office, and 1,718 accounts.

Assets Under Management
$782M
Employees
9
Offices
1 office
Total Clients
512
Primary office
FRESNO, CA
7700 NORTH PALM AVE. #201, FRESNO, CA, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

3 roles identified
CEOPortia L. White
CCOMichael J. Ryan
CFOTaylor J. Whelan

Advisory services offered

2 types reported
Financial Planning Services
Portfolio management for individuals and small businesses

Fee models offered

2 types reported
Asset based fees
Fixed fees
Sources checked May 14, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 48.4% of total clients.
Top client categories% of clientsClients
1
Individuals
48.4%
248
2
HNWI
43.4%
222
3
Pension Plans
7.2%
37
4
Corporations
0.6%
3
5
Charitable
0.4%
2
Categories with <5 clients
Charitable Organizations<5 clients
Corporations or other businesses not listed above<5 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$782Mas of January 27, 2026
Discretionary100.0%
$782M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Latest AUM$782M
Total Accounts1,718
10Y AUM Change+$543M (+227.3%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees9
Clients per Employee57:1
10Y Employee Change-2 (-18.2%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.