Firm profile

M Holdings Securities, Inc..

PORTLAND, ORCRD 43285Registration Status: ApprovedEffective since March 14, 2000SEC # 801-57304Latest ADV October 1, 2026

M Holdings Securities, Inc. is an SEC registered investment adviser organized as a corporation with a primary office location in Portland, OR. Its latest Form ADV filing, dated March 31, 2026, reports $3.2B in regulatory assets under management, 1,442 employees, 106 offices, and 8,115 accounts.

Assets Under Management
$3.2B
Employees
1,442
Offices
106 offices
Total Clients
4,513

Associated firm names

1 name listed
  • M HOLDINGS SECURITIES, INC.

Leadership

2 roles identified
CEOMichael Ski Schoonmaker
CCOSteven Charles Ludwig

Advisory services offered

7 types reported
Educational seminars/workshops
Financial Planning Services
Pension consulting services

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges

Offices & Contact

Primary office

PORTLAND, Oregon, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Oregon

PORTLANDPrimary office

California

SAN RAFAEL · WESTLAKE VILLAGE · OXNARD · CULVER CITY

Colorado

DENVER

Florida

DAYTONA BEACH · TAMPA

Illinois

NORTHFIELD · LAKE FOREST · DEERFIELD

Michigan

KALAMAZOO · DETROIT

New Jersey

MORRISTOWN · BERKELEY HEIGHTS · GLEN ROCK

North Carolina

CHARLOTTE

Pennsylvania

NEWTOWN · ALLENTOWN · PITTSBURG

Tennessee

CHATTANOOGA · KNOXVILLE

Texas

DALLAS

Washington

SEATTLE

Wisconsin

APPLETON

26 office records listed · 106 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links
Phone800-656-6960
WebsiteNot found
LinkedInNot found

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$3.2Bas of October 1, 2026
Discretionary61.5%
$2.0B
61% of total RAUM61.5%
Non-discretionary38.5%
$1.2B
39% of total RAUM38.5%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Client Coverage Demographics

Top client segmentIndividuals represent 95.1% of total clients.
Top client categories% of clientsClients
1
Individuals
95.1%
4,290
2
Corporations
2.9%
130
3
HNWI
1.7%
78
4
Pension Plans
0.3%
15

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$3.2B
Total Accounts8,115
10Y AUM Change+$1.7B (+111.1%)

Private Funds

Private funds reported by M Holdings Securities, Inc..

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees1,442
Clients per Employee3:1
10Y Employee Change+1,272 (+748.2%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.

Current profile metrics reflect a newer SEC ADV filing than the latest point shown in the historical chart. The chart will update once that filing is added to the ADV history dataset.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
M FINANCIAL HOLDINGS INCORPORATEDDirect owner · Schedule AInterest in M HOLDINGS SECURITIES, INC.
75%+

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to M Holdings Securities, Inc...

No indirect ownership information reported in the source’s Schedule B.

Reported ownership and control details

Form ADV · Filing date 2026-10-01 · Schedules A and B

5 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1M FINANCIAL HOLDINGS INCORPORATEDEQUITY OWNERDomestic entityM HOLDINGS SECURITIES, INC.75% or moreCode EYesEQUITY OWNER03/1997Schedule APDF page 75
2MARIA RENEE ROGERSPRINCIPAL FINANCIAL OFFICERIndividualM HOLDINGS SECURITIES, INC.Less than 5%Code NANoPRINCIPAL FINANCIAL OFFICER09/2007Schedule APDF page 75
3MICHAEL SKI SCHOONMAKERCHIEF EXECUTIVE OFFICERIndividualM HOLDINGS SECURITIES, INC.Less than 5%Code NAYesCHIEF EXECUTIVE OFFICER01/2023Schedule APDF page 75
4STEVEN CHARLES LUDWIGCHIEF COMPLIANCE OFFICERIndividualM HOLDINGS SECURITIES, INC.Less than 5%Code NANoCHIEF COMPLIANCE OFFICER10/2023Schedule APDF page 75
5LAURA ELIZABETH HANEY-JACKSONVICE PRESIDENT - PRINCIPAL OPERATIONS OFFICERIndividualM HOLDINGS SECURITIES, INC.Less than 5%Code NANoVICE PRESIDENT - PRINCIPAL OPERATIONS OFFICER01/2024Schedule APDF page 75

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 10/1/2026 12:39:29 PM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that one or more events below involve the firm or its supervised persons.RIA responseYes
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions3 Yes2 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?Yes
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?Yes
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?Yes
DOther regulatory actions1 Yes4 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?Yes
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions1 Yes3 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?Yes
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No
Additional DRP filings 4 source blocks

Verbatim excerpts from supporting DRP filings, which may concern the firm or advisory affiliates. Amounts retain their filed labels; no total or attribution is inferred.

regulatory · block 1M HOLDINGS SECURITIES, INC.PDF pages 76–78
Advisory affiliate name — filed text
M HOLDINGS SECURITIES, INC.
Regulator name — filed text
FINRA
Monetary/Fine Amount — filed text
$ 135,000.00
How was matter resolved — filed text
Consent

Action status / disposition — filed text

ON JULY 9, 2018, WITHOUT ADMITTING OR DENYING THE FINDINGS, OUR BROKER DEALER CONSENTED TO SANCTIONS EQUAL TO $135,000 AND TO THE ENTRY OF FINDINGS FROM DECEMBER 2013 TO JUNE 2017, THAT SPECIFIED IT DID NOT ESTABLISH, MAINTAIN, AND ENFORCE A SUPERVISORY SYSTEM, INCLUDING WRITTEN SUPERVISORY PROCEDURES REASONABLY DESIGNED TO SUPERVISE REGISTERED REPRESENTATIVES' USE OF CONSOLIDATED REPORTS. THE FINDINGS STATED THAT DURING THIS PERIOD, ASSOCIATED PERSONS OF M SECURITIES CREATED AND DISSEMINATED CONSOLIDATED REPORTS TO CUSTOMERS, YET IT HAD NO PROCEDURES DIRECTLY ADDRESSING THE SUPERVISION OF CONSOLIDATED REPORTS. IN RESPONSE, WE CREATED PROCEDURES ADDRESSING THE USE AND DISSEMINATION OF CONSOLIDATED REPORTS BY OUR REPRESENTATIVES.
Other filed details

Sanction detail — filed text

MONETARY FINE
Full extracted filing text

Includes form instructions and options. Options shown in this text do not identify which boxes were selected.

GENERAL INSTRUCTIONS
This Disclosure Reporting Page (DRP ADV) is an 
INITIAL OR
AMENDED response used to report details for affirmative responses to Items 11.C., 11.D., 11.E.,
11.F. or 11.G. of Form ADV.
Regulatory Action
Check item(s) being responded to:
11.C(1)
11.C(2)
11.C(3)
11.C(4)
11.C(5)
11.D(1)
11.D(2)
11.D(3)
11.D(4)
11.D(5)
11.E(1)
11.E(2)
11.E(3)
11.E(4)
11.F.
11.G.
Use a separate DRP for each event or proceeding . The same event or proceeding may be reported for more than one person or entity using one DRP. File with a
completed Execution Page. 
One event may result in more than one affirmative answer to Items 11.C., 11.D., 11.E., 11.F. or 11.G. Use only one DRP to report details related to the same event. If
an event gives rise to actions by more than one regulator, provide details for each action on a separate DRP.
PART I
A.  The person(s) or entity(ies) for whom this DRP is being filed is (are):
You (the advisory firm)
You and one or more of your advisory affiliates
One or more of your advisory affiliates
If this DRP is being filed for an advisory affiliate, give the full name of the advisory affiliate below (for individuals, Last name, First name, Middle name). 
If the advisory affiliate has a CRD number, provide that number. If not, indicate "non-registered" by checking the appropriate box.
ADV DRP - ADVISORY AFFILIATE
CRD
Number:
43285
This advisory affiliate is 
a Firm
an Individual
Registered:
Yes
No
Name:
M HOLDINGS SECURITIES, INC.
(For individuals, Last, First,
Middle)
This DRP should be removed from the ADV record because the advisory affiliate(s) is no longer associated with the adviser.
This DRP should be removed from the ADV record because: (1) the event or proceeding occurred more than ten years ago or (2) the adviser is registered or
applying for registration with the SEC or reporting as an exempt reporting adviser with the SEC and the event was resolved in the adviser's or advisory
affiliate's favor.
If you are registered or registering with a state securities authority , you may remove a DRP for an event you reported only in response to Item 11.D(4), and
only if that event occurred more than ten years ago. If you are registered or registering with the SEC, you may remove a DRP for any event listed in Item 11
that occurred more than ten years ago.
This DRP should be removed from the ADV record because it was filed in error, such as due to a clerical or data-entry mistake. Explain the circumstances: 

B.
If the advisory affiliate is registered through the IARD system or CRD system, has the advisory affiliate submitted a DRP (with Form ADV, BD or U-4) to the IARD or
CRD for the event? If the answer is "Yes," no other information on this DRP must be provided.
 Yes
 No
NOTE: The completion of this form does not relieve the advisory affiliate of its obligation to update its IARD or CRD records.
PART II
1.  Regulatory Action initiated by:
SEC   
Other Federal   
State   
SRO
Foreign
(Full name of regulator, foreign financial regulatory authority, federal, state, or SRO) 
FINRA
2.
Principal Sanction:
Civil and Administrative Penalt(ies) /Fine(s)
Other Sanctions: 
3.
Date Initiated (MM/DD/YYYY): 
07/09/2018
 Exact
 Explanation
If not exact, provide explanation:
4.
Docket/Case Number:
2017052293001
5.
Advisory Affiliate Employing Firm when activity occurred which led to the regulatory action (if applicable):
6.
Principal Product Type:
Other
Other Product Types: 
PRIVATE SECURITIES TRANSACTIONS
7.
Describe the allegations related to this regulatory action (your response must fit within the space provided):
8.
Current Status?      
 Pending
 On Appeal
 Final
9.
If on appeal, regulatory action appealed to (SEC, SRO, Federal or State Court) and Date Appeal Filed:
If Final or On Appeal, complete all items below. For Pending Actions, complete Item 13 only.
10. How was matter resolved:
Consent
11. Resolution Date (MM/DD/YYYY):
07/09/2018
 Exact
 Explanation
If not exact, provide explanation:
12. Resolution Detail:
A.  Were any of the following Sanctions Ordered (check all appropriate items)?
 Monetary/Fine Amount: $ 135,000.00
 Revocation/Expulsion/Denial
 Disgorgement/Restitution
 Censure
 Cease and Desist/Injunction
 Bar
 Suspension
B.
Other Sanctions Ordered:
Sanction detail: if suspended, enjoined or barred, provide duration including start date and capacities affected (General Securities Principal, Financial
Operations Principal, etc.). If requalification by exam/retraining was a condition of the sanction, provide length of time given to requalify/retrain, type of
exam required and whether condition has been satisfied. If disposition resulted in a fine, penalty, restitution, disgorgement or monetary compensation,
provide total amount, portion levied against you or an advisory affiliate, date paid and if any portion of penalty was waived: 
MONETARY FINE
13. Provide a brief summary of details related to the action status and (or) disposition and include relevant terms, conditions and dates (your response must fit
within the space provided).
ON JULY 9, 2018, WITHOUT ADMITTING OR DENYING THE FINDINGS, OUR BROKER DEALER CONSENTED TO SANCTIONS EQUAL TO $135,000 AND TO THE ENTRY

OF FINDINGS FROM DECEMBER 2013 TO JUNE 2017, THAT SPECIFIED IT DID NOT ESTABLISH, MAINTAIN, AND ENFORCE A SUPERVISORY SYSTEM, INCLUDING
WRITTEN SUPERVISORY PROCEDURES REASONABLY DESIGNED TO SUPERVISE REGISTERED REPRESENTATIVES' USE OF CONSOLIDATED REPORTS. THE FINDINGS
STATED THAT DURING THIS PERIOD, ASSOCIATED PERSONS OF M SECURITIES CREATED AND DISSEMINATED CONSOLIDATED REPORTS TO CUSTOMERS, YET IT
HAD NO PROCEDURES DIRECTLY ADDRESSING THE SUPERVISION OF CONSOLIDATED REPORTS. IN RESPONSE, WE CREATED PROCEDURES ADDRESSING THE USE
AND DISSEMINATION OF CONSOLIDATED REPORTS BY OUR REPRESENTATIVES.
regulatory · block 2PDF pages 78–79
Regulator name — filed text
SECURITIES AND EXCHANGE COMMISSION
How was matter resolved — filed text
Order

Action status / disposition — filed text

WITHIN 30 DAYS OF THE ORDER'S ISSUANCE, M SECURITIES IS REQUIRED TO: DEPOSIT THE MONEY IN AN ESCROW ACCOUNT, UPDATE ITS DISCLOSURES, UPDATE ITS POLICIES AND PROCEDURES, CONVERT ELIGIBLE FUNDS TO A LOWER-COST SHARE CLASS AND PROVIDE AFFECTED CLIENTS WITH NOTIFICATION.
Other filed details

Description of allegations — filed text

ON MARCH 11, 2019, THE SECURITIES AND EXCHANGE COMMISSION (SEC) PUBLISHED IA RELEASE NO. 5193, AN ORDER INSTITUTING ADMINISTRATIVE AND CEASE AND DESIST PROCEEDINGS, PURSUANT TO SECTIONS 203(E) AND 203(K) OF THE INVESTMENT ADVISERS ACT OF 1940 (ADVISERS ACT), AGAINST M HOLDINGS SECURITIES, INC. (RESPONDENT). RESPONDENT SELF-REPORTED THE VIOLATIONS TO THE SEC. THE PROCEEDINGS ARISE OUT OF BREACHES OF FIDUCIARY DUTY AND INADEQUATE DISCLOSURES BY RESPONDENT IN CONNECTION WITH ITS MUTUAL FUND SHARE CLASS SELECTION PRACTICES AND THE 12B- 1 FEES IT AND/OR ITS ASSOCIATED PERSONS RECEIVED. AT TIMES DURING THE RELEVANT PERIOD, RESPONDENT PURCHASED FOR, RECOMMENDED TO, OR HELD FOR ADVISORY CLIENTS MUTUAL FUND SHARE CLASSES THAT CHARGED 12B-1 FEES INSTEAD OF LOWER-COST SHARE CLASSES OF THE SAME FUNDS FOR WHICH THE CLIENTS WERE ELIGIBLE. RESPONDENT FAILED TO DISCLOSE IN ITS FORM ADV OR OTHERWISE CONFLICTS OF INTEREST RELATED TO THE COLLECTION OF SUCH FEES. AS A RESULT OF THE CONDUCT, RESPONDENT WILLFULLY VIOLATED SECTIONS 206(2) AND 207 OF THE ADVISERS ACT.

Sanction detail — filed text

RESPONDENT SHALL CEASE AND DESIST FROM COMMITTING OR CAUSING ANY VIOLATIONS AND ANY FUTURE VIOLATIONS OF SECTIONS 206(2) AND 207 OF THE ADVISERS ACT. RESPONDENT IS CENSURED, SHALL PAY DISGORGEMENT PLUS INTEREST OF $1,022,048.49 AND SHALL COMPLY WITH THE UNDERTAKINGS DESCRIBED IN THE OFFER OF SETTLEMENT.
Full extracted filing text

Includes form instructions and options. Options shown in this text do not identify which boxes were selected.

GENERAL INSTRUCTIONS
This Disclosure Reporting Page (DRP ADV) is an 
INITIAL OR
AMENDED response used to report details for affirmative responses to Items 11.C., 11.D., 11.E.,
11.F. or 11.G. of Form ADV.
Regulatory Action
Check item(s) being responded to:
11.C(1)
11.C(2)
11.C(3)
11.C(4)
11.C(5)
11.D(1)
11.D(2)
11.D(3)
11.D(4)
11.D(5)
11.E(1)
11.E(2)
11.E(3)
11.E(4)
11.F.
11.G.
Use a separate DRP for each event or proceeding . The same event or proceeding may be reported for more than one person or entity using one DRP. File with a
completed Execution Page. 
One event may result in more than one affirmative answer to Items 11.C., 11.D., 11.E., 11.F. or 11.G. Use only one DRP to report details related to the same event. If
an event gives rise to actions by more than one regulator, provide details for each action on a separate DRP.
PART I
A.  The person(s) or entity(ies) for whom this DRP is being filed is (are):
You (the advisory firm)
You and one or more of your advisory affiliates
One or more of your advisory affiliates
If this DRP is being filed for an advisory affiliate, give the full name of the advisory affiliate below (for individuals, Last name, First name, Middle name). 
If the advisory affiliate has a CRD number, provide that number. If not, indicate "non-registered" by checking the appropriate box.
ADV DRP - ADVISORY AFFILIATE
No Information Filed
This DRP should be removed from the ADV record because the advisory affiliate(s) is no longer associated with the adviser.
This DRP should be removed from the ADV record because: (1) the event or proceeding occurred more than ten years ago or (2) the adviser is registered or
applying for registration with the SEC or reporting as an exempt reporting adviser with the SEC and the event was resolved in the adviser's or advisory
affiliate's favor.
If you are registered or registering with a state securities authority , you may remove a DRP for an event you reported only in response to Item 11.D(4), and
only if that event occurred more than ten years ago. If you are registered or registering with the SEC, you may remove a DRP for any event listed in Item 11
that occurred more than ten years ago.
This DRP should be removed from the ADV record because it was filed in error, such as due to a clerical or data-entry mistake. Explain the circumstances: 
B.
If the advisory affiliate is registered through the IARD system or CRD system, has the advisory affiliate submitted a DRP (with Form ADV, BD or U-4) to the IARD or
CRD for the event? If the answer is "Yes," no other information on this DRP must be provided.
 Yes
 No
NOTE: The completion of this form does not relieve the advisory affiliate of its obligation to update its IARD or CRD records.
PART II
1.  Regulatory Action initiated by:
SEC   
Other Federal   
State   
SRO
Foreign
(Full name of regulator, foreign financial regulatory authority, federal, state, or SRO) 
SECURITIES AND EXCHANGE COMMISSION
2.
Principal Sanction:
Cease and Desist
Other Sanctions: 
REMEDIAL SANCTIONS AND CENSURE

3.
Date Initiated (MM/DD/YYYY): 
06/11/2018
 Exact
 Explanation
If not exact, provide explanation:
4.
Docket/Case Number:
3-19096
5.
Advisory Affiliate Employing Firm when activity occurred which led to the regulatory action (if applicable):
6.
Principal Product Type:
Mutual Fund(s)
Other Product Types: 
7.
Describe the allegations related to this regulatory action (your response must fit within the space provided):
ON MARCH 11, 2019, THE SECURITIES AND EXCHANGE COMMISSION (SEC) PUBLISHED IA RELEASE NO. 5193, AN ORDER INSTITUTING ADMINISTRATIVE AND
CEASE AND DESIST PROCEEDINGS, PURSUANT TO SECTIONS 203(E) AND 203(K) OF THE INVESTMENT ADVISERS ACT OF 1940 (ADVISERS ACT), AGAINST M
HOLDINGS SECURITIES, INC. (RESPONDENT). RESPONDENT SELF-REPORTED THE VIOLATIONS TO THE SEC. THE PROCEEDINGS ARISE OUT OF BREACHES OF
FIDUCIARY DUTY AND INADEQUATE DISCLOSURES BY RESPONDENT IN CONNECTION WITH ITS MUTUAL FUND SHARE CLASS SELECTION PRACTICES AND THE 12B-
1 FEES IT AND/OR ITS ASSOCIATED PERSONS RECEIVED. AT TIMES DURING THE RELEVANT PERIOD, RESPONDENT PURCHASED FOR, RECOMMENDED TO, OR HELD
FOR ADVISORY CLIENTS MUTUAL FUND SHARE CLASSES THAT CHARGED 12B-1 FEES INSTEAD OF LOWER-COST SHARE CLASSES OF THE SAME FUNDS FOR WHICH
THE CLIENTS WERE ELIGIBLE. RESPONDENT FAILED TO DISCLOSE IN ITS FORM ADV OR OTHERWISE CONFLICTS OF INTEREST RELATED TO THE COLLECTION OF
SUCH FEES. AS A RESULT OF THE CONDUCT, RESPONDENT WILLFULLY VIOLATED SECTIONS 206(2) AND 207 OF THE ADVISERS ACT.
8.
Current Status?      
 Pending
 On Appeal
 Final
9.
If on appeal, regulatory action appealed to (SEC, SRO, Federal or State Court) and Date Appeal Filed:
If Final or On Appeal, complete all items below. For Pending Actions, complete Item 13 only.
10. How was matter resolved:
Order
11. Resolution Date (MM/DD/YYYY):
03/11/2019
 Exact
 Explanation
If not exact, provide explanation:
12. Resolution Detail:
A.  Were any of the following Sanctions Ordered (check all appropriate items)?
 Monetary/Fine Amount: $
 Revocation/Expulsion/Denial
 Disgorgement/Restitution
 Censure
 Cease and Desist/Injunction
 Bar
 Suspension
B.
Other Sanctions Ordered:
Sanction detail: if suspended, enjoined or barred, provide duration including start date and capacities affected (General Securities Principal, Financial
Operations Principal, etc.). If requalification by exam/retraining was a condition of the sanction, provide length of time given to requalify/retrain, type of
exam required and whether condition has been satisfied. If disposition resulted in a fine, penalty, restitution, disgorgement or monetary compensation,
provide total amount, portion levied against you or an advisory affiliate, date paid and if any portion of penalty was waived: 
RESPONDENT SHALL CEASE AND DESIST FROM COMMITTING OR CAUSING ANY VIOLATIONS AND ANY FUTURE VIOLATIONS OF SECTIONS 206(2) AND 207
OF THE ADVISERS ACT. RESPONDENT IS CENSURED, SHALL PAY DISGORGEMENT PLUS INTEREST OF $1,022,048.49 AND SHALL COMPLY WITH THE
UNDERTAKINGS DESCRIBED IN THE OFFER OF SETTLEMENT.
13. Provide a brief summary of details related to the action status and (or) disposition and include relevant terms, conditions and dates (your response must fit
within the space provided).
WITHIN 30 DAYS OF THE ORDER'S ISSUANCE, M SECURITIES IS REQUIRED TO: DEPOSIT THE MONEY IN AN ESCROW ACCOUNT, UPDATE ITS DISCLOSURES,
UPDATE ITS POLICIES AND PROCEDURES, CONVERT ELIGIBLE FUNDS TO A LOWER-COST SHARE CLASS AND PROVIDE AFFECTED CLIENTS WITH NOTIFICATION.
regulatory · block 3CHAFFEE, RICHARD, JOHNSONPDF pages 79–81
Advisory affiliate name — filed text
CHAFFEE, RICHARD, JOHNSON
Regulator name — filed text
STATE OF MINNESOTA DEPARTMENT OF COMMERCE
Monetary/Fine Amount — filed text
$ 4,225.00
How was matter resolved — filed text
Consent

Action status / disposition — filed text

IN ORDER TO AVOID THE TIME AND EXPENSE OF LITIGATION, REPRESENTATIVE CONSENTED WITH THE INSURANCE COMMISSIONER TO INFORMAL DISPOSITION FOLLOWING A CLIENT'S ALLEGATION REGARDING THE SALE OF A LIFE INSURANCE PRODUCT.
Other filed details

Description of allegations — filed text

ALLEGATIONS THAT RESPONDENT MADE AN UNSUITABLE LIFE INSURANCE SALE TO MINNESOTA CONSUMER AND PROVIDED INACCURATE INFORMATION ABOUT THE POLICY'S FUNDING TO THE ISSUING INSURANCE CARRIER.

Sanction detail — filed text

RESTITUION OF $10,000, CIVIL PENALTY OF $4,000, MONETARY PENALTY OF $225. ALL PAID 1/13/2020.
Full extracted filing text

Includes form instructions and options. Options shown in this text do not identify which boxes were selected.

GENERAL INSTRUCTIONS
This Disclosure Reporting Page (DRP ADV) is an 
INITIAL OR
AMENDED response used to report details for affirmative responses to Items 11.C., 11.D., 11.E.,
11.F. or 11.G. of Form ADV.
Regulatory Action

g
y
Check item(s) being responded to:
11.C(1)
11.C(2)
11.C(3)
11.C(4)
11.C(5)
11.D(1)
11.D(2)
11.D(3)
11.D(4)
11.D(5)
11.E(1)
11.E(2)
11.E(3)
11.E(4)
11.F.
11.G.
Use a separate DRP for each event or proceeding . The same event or proceeding may be reported for more than one person or entity using one DRP. File with a
completed Execution Page. 
One event may result in more than one affirmative answer to Items 11.C., 11.D., 11.E., 11.F. or 11.G. Use only one DRP to report details related to the same event. If
an event gives rise to actions by more than one regulator, provide details for each action on a separate DRP.
PART I
A.  The person(s) or entity(ies) for whom this DRP is being filed is (are):
You (the advisory firm)
You and one or more of your advisory affiliates
One or more of your advisory affiliates
If this DRP is being filed for an advisory affiliate, give the full name of the advisory affiliate below (for individuals, Last name, First name, Middle name). 
If the advisory affiliate has a CRD number, provide that number. If not, indicate "non-registered" by checking the appropriate box.
ADV DRP - ADVISORY AFFILIATE
CRD
Number:
44040
This advisory affiliate is 
a Firm
an Individual
Registered:
Yes
No
Name:
CHAFFEE, RICHARD, JOHNSON
(For individuals, Last, First,
Middle)
This DRP should be removed from the ADV record because the advisory affiliate(s) is no longer associated with the adviser.
This DRP should be removed from the ADV record because: (1) the event or proceeding occurred more than ten years ago or (2) the adviser is registered or
applying for registration with the SEC or reporting as an exempt reporting adviser with the SEC and the event was resolved in the adviser's or advisory
affiliate's favor.
If you are registered or registering with a state securities authority , you may remove a DRP for an event you reported only in response to Item 11.D(4), and
only if that event occurred more than ten years ago. If you are registered or registering with the SEC, you may remove a DRP for any event listed in Item 11
that occurred more than ten years ago.
This DRP should be removed from the ADV record because it was filed in error, such as due to a clerical or data-entry mistake. Explain the circumstances: 
B.
If the advisory affiliate is registered through the IARD system or CRD system, has the advisory affiliate submitted a DRP (with Form ADV, BD or U-4) to the IARD or
CRD for the event? If the answer is "Yes," no other information on this DRP must be provided.
 Yes
 No
NOTE: The completion of this form does not relieve the advisory affiliate of its obligation to update its IARD or CRD records.
PART II
1.  Regulatory Action initiated by:
SEC   
Other Federal   
State   
SRO
Foreign
(Full name of regulator, foreign financial regulatory authority, federal, state, or SRO) 
STATE OF MINNESOTA DEPARTMENT OF COMMERCE
2.
Principal Sanction:
Censure
Other Sanctions: 
CEASE AND DISIST, AND CIVIL AND ADMINISTRATIVE PENALTY/FINE
3.
Date Initiated (MM/DD/YYYY): 
01/02/2020
 Exact
 Explanation
If not exact, provide explanation:
4.
Docket/Case Number:
2328

5.
Advisory Affiliate Employing Firm when activity occurred which led to the regulatory action (if applicable):
M HOLDINGS SECURITIES, INC.
6.
Principal Product Type:
Insurance
Other Product Types: 
7.
Describe the allegations related to this regulatory action (your response must fit within the space provided):
ALLEGATIONS THAT RESPONDENT MADE AN UNSUITABLE LIFE INSURANCE SALE TO MINNESOTA CONSUMER AND PROVIDED INACCURATE INFORMATION ABOUT
THE POLICY'S FUNDING TO THE ISSUING INSURANCE CARRIER.
8.
Current Status?      
 Pending
 On Appeal
 Final
9.
If on appeal, regulatory action appealed to (SEC, SRO, Federal or State Court) and Date Appeal Filed:
If Final or On Appeal, complete all items below. For Pending Actions, complete Item 13 only.
10. How was matter resolved:
Consent
11. Resolution Date (MM/DD/YYYY):
01/02/2020
 Exact
 Explanation
If not exact, provide explanation:
12. Resolution Detail:
A.  Were any of the following Sanctions Ordered (check all appropriate items)?
 Monetary/Fine Amount: $ 4,225.00
 Revocation/Expulsion/Denial
 Disgorgement/Restitution
 Censure
 Cease and Desist/Injunction
 Bar
 Suspension
B.
Other Sanctions Ordered:
Sanction detail: if suspended, enjoined or barred, provide duration including start date and capacities affected (General Securities Principal, Financial
Operations Principal, etc.). If requalification by exam/retraining was a condition of the sanction, provide length of time given to requalify/retrain, type of
exam required and whether condition has been satisfied. If disposition resulted in a fine, penalty, restitution, disgorgement or monetary compensation,
provide total amount, portion levied against you or an advisory affiliate, date paid and if any portion of penalty was waived: 
RESTITUION OF $10,000, CIVIL PENALTY OF $4,000, MONETARY PENALTY OF $225. ALL PAID 1/13/2020.
13. Provide a brief summary of details related to the action status and (or) disposition and include relevant terms, conditions and dates (your response must fit
within the space provided).
IN ORDER TO AVOID THE TIME AND EXPENSE OF LITIGATION, REPRESENTATIVE CONSENTED WITH THE INSURANCE COMMISSIONER TO INFORMAL DISPOSITION
FOLLOWING A CLIENT'S ALLEGATION REGARDING THE SALE OF A LIFE INSURANCE PRODUCT.
regulatory · block 4PDF pages 81–83
Regulator name — filed text
SECURITIES AND EXCHANGE COMMISSION
Monetary/Fine Amount — filed text
$ 325,000.00
How was matter resolved — filed text
Order

Action status / disposition — filed text

ON NOVEMBER 25, 2025, THE SEC ENTERED INTO A SETTLED ADMINISTRATIVE PROCEEDING WITH M HOLDINGS FINDING THAT M HOLDINGS FAILED TO (1) ADOPT WRITTEN POLICIES AND PROCEDURES REASONABLY DESIGNED TO PROTECT CUSTOMER RECORDS AND INFORMATION; AND (2) DEVELOP AND IMPLEMENT A WRITTEN IDENTITY THEFT PREVENTION PROGRAM THAT IS DESIGNED TO DETECT, PREVENT, AND MITIGATE IDENTITY THEFT IN CONNECTION WITH THE OPENING OF A COVERED ACCOUNT OR ANY EXISTING COVERED ACCOUNT. WITHOUT ADMITTING OR DENYING THE FINDINGS, M HOLDINGS ENTERED INTO A SETTLEMENT WITH THE SEC, PURSUANT TO WHICH M HOLDINGS WAS (A) ORDERED TO CEASE-AND-DESIST FROM COMMITTING OR CAUSING ANY VIOLATIONS AND ANY FUTURE VIOLATIONS OF RULE 30(A) OF REGULATION S­P (17 C.F.R. § 248.30(A)) AND OF RULE 201 OF REGULATION S­ID (17 C.F.R. § 248.201), (B) CENSURED, AND (C) ORDERED TO PAY A CIVIL MONETARY PENALTY IN THE AMOUNT OF $325,000. THE CIVIL MONETARY PENALTY HAS BEEN PAID IN ACCORDANCE WITH THE TERMS OF THE SETTLEMENT ORDER.
Other filed details

Description of allegations — filed text

THE SECURITIES AND EXCHANGE COMMISSION ("SEC") FOUND THAT M HOLDINGS SECURITIES, INC. ("M HOLDINGS") FAILED TO (1) ADOPT WRITTEN POLICIES AND PROCEDURES REASONABLY DESIGNED TO PROTECT CUSTOMER RECORDS AND INFORMATION, IN VIOLATION OF RULE 30(A) OF REGULATION S­P (17 C.F.R. § 248.30(A)); AND (2) DEVELOP AND IMPLEMENT A WRITTEN IDENTITY THEFT PREVENTION PROGRAM THAT IS DESIGNED TO DETECT, PREVENT, AND MITIGATE IDENTITY THEFT IN CONNECTION WITH THE OPENING OF A COVERED ACCOUNT OR ANY EXISTING COVERED ACCOUNT, IN VIOLATION OF RULE 201 OF REGULATION S­ID (17 C.F.R. § 248.201).

Sanction detail — filed text

RESPONDENT M HOLDINGS CEASE AND DESIST FROM COMMITTING OR CAUSING ANY VIOLATIONS. RESPONDENT PAID CIVIL MONEY PENALTY OF $325,000 ON DECEMBER 4, 2025.
Full extracted filing text

Includes form instructions and options. Options shown in this text do not identify which boxes were selected.

GENERAL INSTRUCTIONS
This Disclosure Reporting Page (DRP ADV) is an 
INITIAL OR
AMENDED response used to report details for affirmative responses to Items 11.C., 11.D., 11.E.,
11.F. or 11.G. of Form ADV.
Regulatory Action
Check item(s) being responded to:
11.C(1)
11.C(2)
11.C(3)
11.C(4)
11.C(5)
11.D(1)
11.D(2)
11.D(3)
11.D(4)
11.D(5)
11.E(1)
11.E(2)
11.E(3)
11.E(4)
11.F.
11.G.
Use a separate DRP for each event or proceeding . The same event or proceeding may be reported for more than one person or entity using one DRP. File with a
completed Execution Page. 
One event may result in more than one affirmative answer to Items 11.C., 11.D., 11.E., 11.F. or 11.G. Use only one DRP to report details related to the same event. If
an event gives rise to actions by more than one regulator, provide details for each action on a separate DRP.

PART I
A.  The person(s) or entity(ies) for whom this DRP is being filed is (are):
You (the advisory firm)
You and one or more of your advisory affiliates
One or more of your advisory affiliates
If this DRP is being filed for an advisory affiliate, give the full name of the advisory affiliate below (for individuals, Last name, First name, Middle name). 
If the advisory affiliate has a CRD number, provide that number. If not, indicate "non-registered" by checking the appropriate box.
ADV DRP - ADVISORY AFFILIATE
No Information Filed
This DRP should be removed from the ADV record because the advisory affiliate(s) is no longer associated with the adviser.
This DRP should be removed from the ADV record because: (1) the event or proceeding occurred more than ten years ago or (2) the adviser is registered or
applying for registration with the SEC or reporting as an exempt reporting adviser with the SEC and the event was resolved in the adviser's or advisory
affiliate's favor.
If you are registered or registering with a state securities authority , you may remove a DRP for an event you reported only in response to Item 11.D(4), and
only if that event occurred more than ten years ago. If you are registered or registering with the SEC, you may remove a DRP for any event listed in Item 11
that occurred more than ten years ago.
This DRP should be removed from the ADV record because it was filed in error, such as due to a clerical or data-entry mistake. Explain the circumstances: 
B.
If the advisory affiliate is registered through the IARD system or CRD system, has the advisory affiliate submitted a DRP (with Form ADV, BD or U-4) to the IARD or
CRD for the event? If the answer is "Yes," no other information on this DRP must be provided.
 Yes
 No
NOTE: The completion of this form does not relieve the advisory affiliate of its obligation to update its IARD or CRD records.
PART II
1.  Regulatory Action initiated by:
SEC   
Other Federal   
State   
SRO
Foreign
(Full name of regulator, foreign financial regulatory authority, federal, state, or SRO) 
SECURITIES AND EXCHANGE COMMISSION
2.
Principal Sanction:
Civil and Administrative Penalt(ies) /Fine(s)
Other Sanctions: 
CENSURE, CEASE AND DESIST
3.
Date Initiated (MM/DD/YYYY): 
11/25/2025
 Exact
 Explanation
If not exact, provide explanation:
4.
Docket/Case Number:
3-22562
5.
Advisory Affiliate Employing Firm when activity occurred which led to the regulatory action (if applicable):
6.
Principal Product Type:
Mutual Fund(s)
Other Product Types: 
7.
Describe the allegations related to this regulatory action (your response must fit within the space provided):
THE SECURITIES AND EXCHANGE COMMISSION ("SEC") FOUND THAT M HOLDINGS SECURITIES, INC. ("M HOLDINGS") FAILED TO (1) ADOPT WRITTEN POLICIES
AND PROCEDURES REASONABLY DESIGNED TO PROTECT CUSTOMER RECORDS AND INFORMATION, IN VIOLATION OF RULE 30(A) OF REGULATION S­P (17 C.F.R. §
248.30(A)); AND (2) DEVELOP AND IMPLEMENT A WRITTEN IDENTITY THEFT PREVENTION PROGRAM THAT IS DESIGNED TO DETECT, PREVENT, AND MITIGATE
IDENTITY THEFT IN CONNECTION WITH THE OPENING OF A COVERED ACCOUNT OR ANY EXISTING COVERED ACCOUNT, IN VIOLATION OF RULE 201 OF
REGULATION S­ID (17 C.F.R. § 248.201).
8.
Current Status?      
 Pending
 On Appeal
 Final
9.
If on appeal, regulatory action appealed to (SEC, SRO, Federal or State Court) and Date Appeal Filed:

If Final or On Appeal, complete all items below. For Pending Actions, complete Item 13 only.
10. How was matter resolved:
Order
11. Resolution Date (MM/DD/YYYY):
11/25/2025
 Exact
 Explanation
If not exact, provide explanation:
12. Resolution Detail:
A.  Were any of the following Sanctions Ordered (check all appropriate items)?
 Monetary/Fine Amount: $ 325,000.00
 Revocation/Expulsion/Denial
 Disgorgement/Restitution
 Censure
 Cease and Desist/Injunction
 Bar
 Suspension
B.
Other Sanctions Ordered:
Sanction detail: if suspended, enjoined or barred, provide duration including start date and capacities affected (General Securities Principal, Financial
Operations Principal, etc.). If requalification by exam/retraining was a condition of the sanction, provide length of time given to requalify/retrain, type of
exam required and whether condition has been satisfied. If disposition resulted in a fine, penalty, restitution, disgorgement or monetary compensation,
provide total amount, portion levied against you or an advisory affiliate, date paid and if any portion of penalty was waived: 
RESPONDENT M HOLDINGS CEASE AND DESIST FROM COMMITTING OR CAUSING ANY VIOLATIONS. RESPONDENT PAID CIVIL MONEY PENALTY OF $325,000
ON DECEMBER 4, 2025.
13. Provide a brief summary of details related to the action status and (or) disposition and include relevant terms, conditions and dates (your response must fit
within the space provided).
ON NOVEMBER 25, 2025, THE SEC ENTERED INTO A SETTLED ADMINISTRATIVE PROCEEDING WITH M HOLDINGS FINDING THAT M HOLDINGS FAILED TO (1)
ADOPT WRITTEN POLICIES AND PROCEDURES REASONABLY DESIGNED TO PROTECT CUSTOMER RECORDS AND INFORMATION; AND (2) DEVELOP AND IMPLEMENT
A WRITTEN IDENTITY THEFT PREVENTION PROGRAM THAT IS DESIGNED TO DETECT, PREVENT, AND MITIGATE IDENTITY THEFT IN CONNECTION WITH THE
OPENING OF A COVERED ACCOUNT OR ANY EXISTING COVERED ACCOUNT. WITHOUT ADMITTING OR DENYING THE FINDINGS, M HOLDINGS ENTERED INTO A
SETTLEMENT WITH THE SEC, PURSUANT TO WHICH M HOLDINGS WAS (A) ORDERED TO CEASE-AND-DESIST FROM COMMITTING OR CAUSING ANY VIOLATIONS
AND ANY FUTURE VIOLATIONS OF RULE 30(A) OF REGULATION S­P (17 C.F.R. § 248.30(A)) AND OF RULE 201 OF REGULATION S­ID (17 C.F.R. § 248.201), (B)
CENSURED, AND (C) ORDERED TO PAY A CIVIL MONETARY PENALTY IN THE AMOUNT OF $325,000. THE CIVIL MONETARY PENALTY HAS BEEN PAID IN
ACCORDANCE WITH THE TERMS OF THE SETTLEMENT ORDER.

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.