Ameritas Advisory Services, LLC

Includes form instructions and options. Options shown in this text do not identify which boxes were selected.

GENERAL INSTRUCTIONS
This Disclosure Reporting Page (DRP ADV) is an 
INITIAL OR
AMENDED response used to report details for affirmative responses to Items 11.C., 11.D.,
11.E., 11.F. or 11.G. of Form ADV.
Regulatory Action
Check item(s) being responded to:
11.C(1)
11.C(2)
11.C(3)
11.C(4)
11.C(5)
11.D(1)
11.D(2)
11.D(3)
11.D(4)
11.D(5)
11.E(1)
11.E(2)
11.E(3)
11.E(4)
11.F.
11.G.
Use a separate DRP for each event or proceeding . The same event or proceeding may be reported for more than one person or entity using one DRP. File
with a completed Execution Page. 
One event may result in more than one affirmative answer to Items 11.C., 11.D., 11.E., 11.F. or 11.G. Use only one DRP to report details related to the
same event. If an event gives rise to actions by more than one regulator, provide details for each action on a separate DRP.
PART I
A.  The person(s) or entity(ies) for whom this DRP is being filed is (are):
You (the advisory firm)
You and one or more of your advisory affiliates
One or more of your advisory affiliates

If this DRP is being filed for an advisory affiliate, give the full name of the advisory affiliate below (for individuals, Last name, First name, Middle name). 
If the advisory affiliate has a CRD number, provide that number. If not, indicate "non-registered" by checking the appropriate box.
ADV DRP - ADVISORY AFFILIATE
CRD
Number:
This advisory affiliate is 
a Firm
an Individual
Registered:
Yes
No
Name:
AMERITAS LIFE INSURANCE
CORP.
(For individuals, Last, First,
Middle)
This DRP should be removed from the ADV record because the advisory affiliate(s) is no longer associated with the adviser.
This DRP should be removed from the ADV record because: (1) the event or proceeding occurred more than ten years ago or (2) the adviser is
registered or applying for registration with the SEC or reporting as an exempt reporting adviser with the SEC and the event was resolved in the
adviser's or advisory affiliate's favor.
If you are registered or registering with a state securities authority , you may remove a DRP for an event you reported only in response to Item
11.D(4), and only if that event occurred more than ten years ago. If you are registered or registering with the SEC, you may remove a DRP for any
event listed in Item 11 that occurred more than ten years ago.
This DRP should be removed from the ADV record because it was filed in error, such as due to a clerical or data-entry mistake. Explain the
circumstances: 
B.
If the advisory affiliate is registered through the IARD system or CRD system, has the advisory affiliate submitted a DRP (with Form ADV, BD or U-4) to
the IARD or CRD for the event? If the answer is "Yes," no other information on this DRP must be provided.
 Yes
 No
NOTE: The completion of this form does not relieve the advisory affiliate of its obligation to update its IARD or CRD records.
PART II
1.  Regulatory Action initiated by:
SEC   
Other Federal   
State   
SRO
Foreign
(Full name of regulator, foreign financial regulatory authority, federal, state, or SRO) 
STATE OF CONNECTICUT INSURANCE DEPARTMENT
2.
Principal Sanction:
Civil and Administrative Penalt(ies) /Fine(s)
Other Sanctions: 
AMERITAS LIFE INSURANCE CORP. SHALL COMPLETE A REVIEW OF ITS PRACTICES AND PROCEDURES RELATED TO THE APPOINTMENT OF ITS AGENTS
IN THE STATE OF CONNECTICUT AND PROVIDE TO THE STATE INSURANCE COMMISSIONER A SUMMARY OF ACTIONS TAKEN TO ENSURE FUTURE
COMPLIANCE.
3.
Date Initiated (MM/DD/YYYY): 
06/25/2015
 Exact
 Explanation
If not exact, provide explanation:
4.
Docket/Case Number:
MC 15-71
5.
Advisory Affiliate Employing Firm when activity occurred which led to the regulatory action (if applicable):
6.
Principal Product Type:
Insurance
Other Product Types: 
FIXED INSURANCE PRODUCTS
7.
Describe the allegations related to this regulatory action (your response must fit within the space provided):
AMERITAS LIFE INSURANCE CORP FAILED TO FOLLOW ESTABLISHED PRACTICES AND PROCEDURES TO ENSURE COMPLIANCE WITH THE STATE OF
CONNECTICUT'S STATUTORY REQUIREMENTS IN REGARDS TO EIGHT PRODUCERS ACTING AS AGENTS OF AMERITAS WITHOUT THE REQUIRED
APPOINTMENT.
8.
Current Status?      
 Pending
 On Appeal
 Final

9.
If on appeal, regulatory action appealed to (SEC, SRO, Federal or State Court) and Date Appeal Filed:
If Final or On Appeal, complete all items below. For Pending Actions, complete Item 13 only.
10. How was matter resolved:
Stipulation and Consent
11. Resolution Date (MM/DD/YYYY):
06/30/2015
 Exact
 Explanation
If not exact, provide explanation:
12. Resolution Detail:
A.  Were any of the following Sanctions Ordered (check all appropriate items)?
 Monetary/Fine Amount: $ 12,000.00
 Revocation/Expulsion/Denial
 Disgorgement/Restitution
 Censure
 Cease and Desist/Injunction
 Bar
 Suspension
B.
Other Sanctions Ordered:
AMERITAS LIFE INSURANCE CORP AGREES TO COMPLETE A REVIEW OF ITS PRACTICES AND PROCEDURES TO ENHANCE COMPLIANCE WITH
CONNECTICUT STATUTES IN THE AREA OF THE APPOINTMENT OF INSURANCE PRODUCERS. AMERITAS LIFE INSURANCE CORP PROVIDED THE
INSURANCE COMMISSION WITH A SUMMARY OF ACTIONS TAKEN TO COMPLY WITH THE STATUTES IN THE AREA OF CONCERNS, AS REQUIRED BY
THE STIPULATION/CONSENT.
Sanction detail: if suspended, enjoined or barred, provide duration including start date and capacities affected (General Securities Principal,
Financial Operations Principal, etc.). If requalification by exam/retraining was a condition of the sanction, provide length of time given to
requalify/retrain, type of exam required and whether condition has been satisfied. If disposition resulted in a fine, penalty, restitution,
disgorgement or monetary compensation, provide total amount, portion levied against you or an advisory affiliate, date paid and if any portion
of penalty was waived: 
MONETARY FINE PAID ON JUNE 25, 2015.
13. Provide a brief summary of details related to the action status and (or) disposition and include relevant terms, conditions and dates (your response
must fit within the space provided).
MONETARY FINE PAID ON JUNE 25, 2015.

Includes form instructions and options. Options shown in this text do not identify which boxes were selected.

GENERAL INSTRUCTIONS
This Disclosure Reporting Page (DRP ADV) is an 
INITIAL OR
AMENDED response used to report details for affirmative responses to Items 11.C., 11.D.,
11.E., 11.F. or 11.G. of Form ADV.
Regulatory Action
Check item(s) being responded to:
11.C(1)
11.C(2)
11.C(3)
11.C(4)
11.C(5)
11.D(1)
11.D(2)
11.D(3)
11.D(4)
11.D(5)
11.E(1)
11.E(2)
11.E(3)
11.E(4)
11.F.
11.G.
Use a separate DRP for each event or proceeding . The same event or proceeding may be reported for more than one person or entity using one DRP. File
with a completed Execution Page. 
One event may result in more than one affirmative answer to Items 11.C., 11.D., 11.E., 11.F. or 11.G. Use only one DRP to report details related to the
same event. If an event gives rise to actions by more than one regulator, provide details for each action on a separate DRP.
PART I
A.  The person(s) or entity(ies) for whom this DRP is being filed is (are):
You (the advisory firm)
You and one or more of your advisory affiliates
One or more of your advisory affiliates
If this DRP is being filed for an advisory affiliate, give the full name of the advisory affiliate below (for individuals, Last name, First name, Middle name). 
If the advisory affiliate has a CRD number, provide that number. If not, indicate "non-registered" by checking the appropriate box.
ADV DRP - ADVISORY AFFILIATE

CRD
Number:
14869
This advisory affiliate is 
a Firm
an Individual
Registered:
Yes
No
Name:
AMERITAS INVESTMENT
COMPANY, LLC
(For individuals, Last, First,
Middle)
This DRP should be removed from the ADV record because the advisory affiliate(s) is no longer associated with the adviser.
This DRP should be removed from the ADV record because: (1) the event or proceeding occurred more than ten years ago or (2) the adviser is
registered or applying for registration with the SEC or reporting as an exempt reporting adviser with the SEC and the event was resolved in the
adviser's or advisory affiliate's favor.
If you are registered or registering with a state securities authority , you may remove a DRP for an event you reported only in response to Item
11.D(4), and only if that event occurred more than ten years ago. If you are registered or registering with the SEC, you may remove a DRP for any
event listed in Item 11 that occurred more than ten years ago.
This DRP should be removed from the ADV record because it was filed in error, such as due to a clerical or data-entry mistake. Explain the
circumstances: 
B.
If the advisory affiliate is registered through the IARD system or CRD system, has the advisory affiliate submitted a DRP (with Form ADV, BD or U-4) to
the IARD or CRD for the event? If the answer is "Yes," no other information on this DRP must be provided.
 Yes
 No
NOTE: The completion of this form does not relieve the advisory affiliate of its obligation to update its IARD or CRD records.
PART II
1.  Regulatory Action initiated by:
SEC   
Other Federal   
State   
SRO
Foreign
(Full name of regulator, foreign financial regulatory authority, federal, state, or SRO) 
COMMONWEALTH OF PENNSYLVANIA DEPARTMENT OF BANKING AND SECURITIES, BUREAU OF SECURITIES COMPLIANCE AND EXAMINATIONS
2.
Principal Sanction:
Civil and Administrative Penalt(ies) /Fine(s)
Other Sanctions: 
3.
Date Initiated (MM/DD/YYYY): 
10/27/2020
 Exact
 Explanation
If not exact, provide explanation:
4.
Docket/Case Number:
200053
5.
Advisory Affiliate Employing Firm when activity occurred which led to the regulatory action (if applicable):
AMERITAS INVESTMENT COMPANY, LLC
6.
Principal Product Type:
No Product
Other Product Types: 
7.
Describe the allegations related to this regulatory action (your response must fit within the space provided):
AMERITAS ADVISORY SERVICES, LLC'S PREDECESSOR FIRM, AMERITAS INVESTMENT COMPANY, LLC, FAILED TO REGISTER AT LEAST ONE EMPLOYEE IN
PA AS AN INVESTMENT ADVISER REPRESENTATIVE FROM JANUARY 2015 THROUGH JUNE 2019 IN VIOLATION OF THE PA SECURITIES ACT OF 1972.
8.
Current Status?      
 Pending
 On Appeal
 Final
9.
If on appeal, regulatory action appealed to (SEC, SRO, Federal or State Court) and Date Appeal Filed:
If Final or On Appeal, complete all items below. For Pending Actions, complete Item 13 only.
10. How was matter resolved:
Order
11. Resolution Date (MM/DD/YYYY):

10/27/2020
 Exact
 Explanation
If not exact, provide explanation:
12. Resolution Detail:
A.  Were any of the following Sanctions Ordered (check all appropriate items)?
 Monetary/Fine Amount: $ 100,000.00
 Revocation/Expulsion/Denial
 Disgorgement/Restitution
 Censure
 Cease and Desist/Injunction
 Bar
 Suspension
B.
Other Sanctions Ordered:
Sanction detail: if suspended, enjoined or barred, provide duration including start date and capacities affected (General Securities Principal,
Financial Operations Principal, etc.). If requalification by exam/retraining was a condition of the sanction, provide length of time given to
requalify/retrain, type of exam required and whether condition has been satisfied. If disposition resulted in a fine, penalty, restitution,
disgorgement or monetary compensation, provide total amount, portion levied against you or an advisory affiliate, date paid and if any portion
of penalty was waived: 
AMERITAS INVESTMENT COMPANY, LLC WAS ORDERED TO PAY A $100,000 ADMINISTRATIVE ASSESSMENT TO BE PAID AS FOLLOWS: $8,333.33
WITHIN 30 DAYS OF THE EFFECTIVE DATE OF THE ORDER AND $8,333.33 BY 12/31/20, 1/31/21, 2/28/21, 3/31/21, 4/30/21, 5/31/21, 6/30/21,
7/31/21, 8/31/21, 9/30/21, AND $8,333.37 BY 10/31/21.
13. Provide a brief summary of details related to the action status and (or) disposition and include relevant terms, conditions and dates (your response
must fit within the space provided).
CONSENT AGREEMENT AND ORDER ISSUED TO AMERITAS INVESTMENT COMPANY, LLC

Includes form instructions and options. Options shown in this text do not identify which boxes were selected.

GENERAL INSTRUCTIONS
This Disclosure Reporting Page (DRP ADV) is an 
INITIAL OR
AMENDED response used to report details for affirmative responses to Items 11.C., 11.D.,
11.E., 11.F. or 11.G. of Form ADV.
Regulatory Action
Check item(s) being responded to:
11.C(1)
11.C(2)
11.C(3)
11.C(4)
11.C(5)
11.D(1)
11.D(2)
11.D(3)
11.D(4)
11.D(5)
11.E(1)
11.E(2)
11.E(3)
11.E(4)
11.F.
11.G.
Use a separate DRP for each event or proceeding . The same event or proceeding may be reported for more than one person or entity using one DRP. File
with a completed Execution Page. 
One event may result in more than one affirmative answer to Items 11.C., 11.D., 11.E., 11.F. or 11.G. Use only one DRP to report details related to the
same event. If an event gives rise to actions by more than one regulator, provide details for each action on a separate DRP.
PART I
A.  The person(s) or entity(ies) for whom this DRP is being filed is (are):
You (the advisory firm)
You and one or more of your advisory affiliates
One or more of your advisory affiliates
If this DRP is being filed for an advisory affiliate, give the full name of the advisory affiliate below (for individuals, Last name, First name, Middle name). 
If the advisory affiliate has a CRD number, provide that number. If not, indicate "non-registered" by checking the appropriate box.
ADV DRP - ADVISORY AFFILIATE
CRD
Number:
14869
This advisory affiliate is 
a Firm
an Individual
Registered:
Yes
No
Name:
AMERITAS INVESTMENT
COMPANY, LLC
(For individuals, Last, First,
Middle)
This DRP should be removed from the ADV record because the advisory affiliate(s) is no longer associated with the adviser.
This DRP should be removed from the ADV record because: (1) the event or proceeding occurred more than ten years ago or (2) the adviser is

registered or applying for registration with the SEC or reporting as an exempt reporting adviser with the SEC and the event was resolved in the
adviser's or advisory affiliate's favor.
If you are registered or registering with a state securities authority , you may remove a DRP for an event you reported only in response to Item
11.D(4), and only if that event occurred more than ten years ago. If you are registered or registering with the SEC, you may remove a DRP for any
event listed in Item 11 that occurred more than ten years ago.
This DRP should be removed from the ADV record because it was filed in error, such as due to a clerical or data-entry mistake. Explain the
circumstances: 
B.
If the advisory affiliate is registered through the IARD system or CRD system, has the advisory affiliate submitted a DRP (with Form ADV, BD or U-4) to
the IARD or CRD for the event? If the answer is "Yes," no other information on this DRP must be provided.
 Yes
 No
NOTE: The completion of this form does not relieve the advisory affiliate of its obligation to update its IARD or CRD records.
PART II
1.  Regulatory Action initiated by:
SEC   
Other Federal   
State   
SRO
Foreign
(Full name of regulator, foreign financial regulatory authority, federal, state, or SRO) 
SECURITIES AND EXCHANGE COMMISSION
2.
Principal Sanction:
Other Sanctions: 
3.
Date Initiated (MM/DD/YYYY): 
03/11/2019
 Exact
 Explanation
If not exact, provide explanation:
4.
Docket/Case Number:
3-19058
5.
Advisory Affiliate Employing Firm when activity occurred which led to the regulatory action (if applicable):
AMERITAS INVESTMENT COMPANY, LLC
6.
Principal Product Type:
Mutual Fund(s)
Other Product Types: 
7.
Describe the allegations related to this regulatory action (your response must fit within the space provided):
AMERITAS ADVISORY SERVICES, LLC'S PREDECESSOR FIRM, AMERITAS INVESTMENT COMPANY, LLC AIC), SELF REPORTED TO THE SEC POTENTIAL
VIOLATIONS OF SECTIONS 206(2) AND 207 OF THE ADVISERS ACT BY FAILING TO ADEQUATELY DISCLOSE THE FACT THAT AIC RECEIVED 12B-1 FEES
FROM MUTUAL FUNDS HELD IN ADVISORY ACCOUNTS.
8.
Current Status?      
 Pending
 On Appeal
 Final
9.
If on appeal, regulatory action appealed to (SEC, SRO, Federal or State Court) and Date Appeal Filed:
If Final or On Appeal, complete all items below. For Pending Actions, complete Item 13 only.
10. How was matter resolved:
Order
11. Resolution Date (MM/DD/YYYY):
03/11/2019
 Exact
 Explanation
If not exact, provide explanation:
12. Resolution Detail:
A.  Were any of the following Sanctions Ordered (check all appropriate items)?
 Monetary/Fine Amount: $
 Revocation/Expulsion/Denial
 Disgorgement/Restitution
 Censure
 Cease and Desist/Injunction

 Bar
 Suspension
B.
Other Sanctions Ordered:
UNDERTAKINGS AND PREJUDGMENT INTEREST
Sanction detail: if suspended, enjoined or barred, provide duration including start date and capacities affected (General Securities Principal,
Financial Operations Principal, etc.). If requalification by exam/retraining was a condition of the sanction, provide length of time given to
requalify/retrain, type of exam required and whether condition has been satisfied. If disposition resulted in a fine, penalty, restitution,
disgorgement or monetary compensation, provide total amount, portion levied against you or an advisory affiliate, date paid and if any portion
of penalty was waived: 
AIC WAS ORDERED TO CEASE AND DESIST FROM COMMITTING OR CAUSING ANY VIOLATIONS AND FUTURE VIOLATIONS OF SECTIONS 206(2) AND
207 OF THE INVESTMENT ADVISERS ACT. AIC WAS CENSURED, ORDERED TO PAY DISGORGEMENT OF $3,056,804 AND PREJUDGMENT INTEREST
OF $332,370, AND COMPLY WITH UNDERTAKINGS ENUMERATED IN THE OFFER OF SETTLEMENT.
13. Provide a brief summary of details related to the action status and (or) disposition and include relevant terms, conditions and dates (your response
must fit within the space provided).
AIC CONSENTED TO AN SEC ORDER STATING THAT AIC WILLFULLY VIOLATED SECTION 206(2) AND SECTION 207 OF THE ADVISERS ACT BY FAILING TO
EXPLICITLY DISCLOSE AIC'S CONFLICTS OF INTEREST RELATED TO RECEIPT OF 12B-1 FEES AND ITS RECOMMENDATION OR SELECTION OF 12B-1 FEE
PAYING MUTUAL FUNDS IN ADVISORY ACCOUNTS. AIC SELF-REPORTED THIS CONDUCT TO THE SHARE CLASS SELECTION DISCLOSURE (SCSD)
INITIATIVE. AIC WAS CENSURED, AGREED TO CEASE AND DESIST FROM COMMITTING OR CAUSING ANY VIOLATIONS OR FUTURE VIOLATIONS OF
SECTIONS 206(2) AND 207 OF THE ADVISERS ACT, ORDERED TO PAY DISGORGEMENT OF $3,056,804 AND PREJUDGMENT INTEREST OF $332,370 TO
AFFECTED INVESTORS, AND COMPLY WITH CERTAIN UNDERTAKINGS INCLUDING REVIEWING AND UPDATING, WHERE NECESSARY, THE ADEQUACY OF
ALL RELEVANT DISCLOSURE DOCUMENTS CONCERNING MUTUAL FUND SHARE CLASS SELECTION AND 12B-1 FEES. EVALUATING WHETHER EXISTING
CLIENTS SHOULD BE MOVED TO LOWER COST SHARE CLASSES, AS WELL AS REVIEWING ITS POLICIES AND PROCEDURES TO ENSURE THAT THEY ARE
REASONABLY DESIGNED TO PREVENT VIOLATIONS OF THE ADVISERS ACT IN CONNECTION WITH THE DISCLOSURES REGARDING MUTUAL FUND SHARE
CLASS SELECTION. THE SCSD INITIATIVE WAS A VOLUNTARY INITIATIVE IN WHICH THE SEC ENCOURAGED INVESTMENT ADVISERS TO SELF-REPORT
VIOLATIONS INVOLVING RECEIPT OF 12B-1 FEES AND ADEQUACY OF THE DISCLOSURES ARISING FROM THE RESULTING CONFLICTS OF INTEREST.

Includes form instructions and options. Options shown in this text do not identify which boxes were selected.

GENERAL INSTRUCTIONS
This Disclosure Reporting Page (DRP ADV) is an 
INITIAL OR
AMENDED response used to report details for affirmative responses to Items 11.C., 11.D.,
11.E., 11.F. or 11.G. of Form ADV.
Regulatory Action
Check item(s) being responded to:
11.C(1)
11.C(2)
11.C(3)
11.C(4)
11.C(5)
11.D(1)
11.D(2)
11.D(3)
11.D(4)
11.D(5)
11.E(1)
11.E(2)
11.E(3)
11.E(4)
11.F.
11.G.
Use a separate DRP for each event or proceeding . The same event or proceeding may be reported for more than one person or entity using one DRP. File
with a completed Execution Page. 
One event may result in more than one affirmative answer to Items 11.C., 11.D., 11.E., 11.F. or 11.G. Use only one DRP to report details related to the
same event. If an event gives rise to actions by more than one regulator, provide details for each action on a separate DRP.
PART I
A.  The person(s) or entity(ies) for whom this DRP is being filed is (are):
You (the advisory firm)
You and one or more of your advisory affiliates
One or more of your advisory affiliates
If this DRP is being filed for an advisory affiliate, give the full name of the advisory affiliate below (for individuals, Last name, First name, Middle name). 
If the advisory affiliate has a CRD number, provide that number. If not, indicate "non-registered" by checking the appropriate box.
ADV DRP - ADVISORY AFFILIATE
No Information Filed
This DRP should be removed from the ADV record because the advisory affiliate(s) is no longer associated with the adviser.
This DRP should be removed from the ADV record because: (1) the event or proceeding occurred more than ten years ago or (2) the adviser is
registered or applying for registration with the SEC or reporting as an exempt reporting adviser with the SEC and the event was resolved in the
adviser's or advisory affiliate's favor.
If you are registered or registering with a state securities authority , you may remove a DRP for an event you reported only in response to Item
11.D(4), and only if that event occurred more than ten years ago. If you are registered or registering with the SEC, you may remove a DRP for any
event listed in Item 11 that occurred more than ten years ago.

This DRP should be removed from the ADV record because it was filed in error, such as due to a clerical or data-entry mistake. Explain the
circumstances: 
B.
If the advisory affiliate is registered through the IARD system or CRD system, has the advisory affiliate submitted a DRP (with Form ADV, BD or U-4) to
the IARD or CRD for the event? If the answer is "Yes," no other information on this DRP must be provided.
 Yes
 No
NOTE: The completion of this form does not relieve the advisory affiliate of its obligation to update its IARD or CRD records.
PART II
1.  Regulatory Action initiated by:
SEC   
Other Federal   
State   
SRO
Foreign
(Full name of regulator, foreign financial regulatory authority, federal, state, or SRO) 
SECURITIES AND EXCHANGE COMMISSION
2.
Principal Sanction:
Cease and Desist
Other Sanctions: 
CENSURE, DISGORGEMENT, AND CIVIL PENALTY
3.
Date Initiated (MM/DD/YYYY): 
02/25/2022
 Exact
 Explanation
If not exact, provide explanation:
4.
Docket/Case Number:
3-20784
5.
Advisory Affiliate Employing Firm when activity occurred which led to the regulatory action (if applicable):
6.
Principal Product Type:
Mutual Fund(s)
Other Product Types: 
MONEY MARKET FUNDS
7.
Describe the allegations related to this regulatory action (your response must fit within the space provided):
THE SEC ALLEGED THAT THE ADVISORY FIRM FAILED TO PROVIDE FULL AND FAIR DISCLOSURE REGARDING CONFLICTS ASSOCIATED WITH CERTAIN
THIRD-PARTY COMPENSATION RECEIVED WHEN THE ADVISORY BUSINESS WAS PART OF AMERITAS INVESTMENT COMPANY, LLC ("AIC"). THE
CONFLICTS INCLUDED (1) AIC'S RECEIPT OF REVENUE SHARING PAYMENTS FROM ITS UNAFFILIATED CLEARING BROKER ("CLEARING BROKER") AS A
RESULT OF ADVISORY CLIENTS' INVESTMENTS IN CERTAIN MUTUAL FUNDS AND MONEY MARKET FUNDS THAT PAID REVENUE SHARING TO THE CLEARING
BROKER; (2) MARKUPS ON CLEARING BROKER FEES FOR ADVISORY CLIENTS' TRANSACTION FEES; (3) REVENUE RECEIVED FROM THE CLEARING BROKER
ON THE RATE OF MARGIN INTEREST CHARGED TO ADVISORY CLIENTS; AND (4) AN ANNUAL BUSINESS DEVELOPMENT CREDIT FROM THE CLEARING
BROKER BASED ON AIC MAINTAINING, WITHIN A RANGE, MINIMUM ACCOUNTS, ASSET BALANCES, AND TRADING VOLUMES IN CERTAIN REVENUE
SHARING PAYING MUTUAL FUND PROGRAMS AND MARGIN ACCOUNTS. THE SEC FURTHER ALLEGED THAT THE ADVISORY FIRM BREACHED ITS DUTY TO
SEEK BEST EXECUTION BY CAUSING CERTAIN ADVISORY CLIENTS TO INVEST IN SHARE CLASSES OF MUTUAL FUNDS AND MONEY MARKET FUNDS WHEN
SHARE CLASSES OF THE SAME FUNDS WERE AVAILABLE TO CLIENTS AT A LOWER COST AND BREACHED ITS DUTY OF CARE BY FAILING TO UNDERTAKE
AN ANALYSIS TO DETERMINE WHETHER THE PARTICULAR MUTUAL FUND AND MONEY MARKET FUND SHARE CLASSES IT RECOMMENDED WERE IN THE
BEST INTERESTS OF ITS ADVISORY CLIENTS. FINALLY, THE ORDER STATED THAT THE ADVISORY FIRM FAILED TO ADOPT AND IMPLEMENT WRITTEN
COMPLIANCE POLICIES AND PROCEDURES REASONABLY DESIGNED TO PREVENT VIOLATIONS OF THE ADVISERS ACT AND RULES THERE UNDER IN
CONNECTION WITH ITS PRACTICES REGARDING MUTUAL FUND AND MONEY MARKET SHARE CLASS SELECTION, FEE MARKUPS, MARGIN INTEREST,
BUSINESS DEVELOPMENT CREDITS, AND BEST EXECUTION.
8.
Current Status?      
 Pending
 On Appeal
 Final
9.
If on appeal, regulatory action appealed to (SEC, SRO, Federal or State Court) and Date Appeal Filed:
If Final or On Appeal, complete all items below. For Pending Actions, complete Item 13 only.
10. How was matter resolved:
Settled
11. Resolution Date (MM/DD/YYYY):
02/25/2022
 Exact
 Explanation
If not exact, provide explanation:

12. Resolution Detail:
A.  Were any of the following Sanctions Ordered (check all appropriate items)?
 Monetary/Fine Amount: $ 750,000.00
 Revocation/Expulsion/Denial
 Disgorgement/Restitution
 Censure
 Cease and Desist/Injunction
 Bar
 Suspension
B.
Other Sanctions Ordered:
Sanction detail: if suspended, enjoined or barred, provide duration including start date and capacities affected (General Securities Principal,
Financial Operations Principal, etc.). If requalification by exam/retraining was a condition of the sanction, provide length of time given to
requalify/retrain, type of exam required and whether condition has been satisfied. If disposition resulted in a fine, penalty, restitution,
disgorgement or monetary compensation, provide total amount, portion levied against you or an advisory affiliate, date paid and if any portion
of penalty was waived: 
DISGORGEMENT AMOUNT OF $3,334,804 AND PREJUDGMENT INTEREST OF $543,390 PAID TO FAIR FUND ON MARCH 1, 2022.
13. Provide a brief summary of details related to the action status and (or) disposition and include relevant terms, conditions and dates (your response
must fit within the space provided).
WITHIN 45 DAYS OF ENTRY OF THE ORDER, THE FIRM MUST EVALUATE WHETHER EXISTING CLIENTS SHOULD BE MOVED TO A LOWER-COST SHARE
CLASS AND MOVE CLIENTS AS NECESSARY; WITHIN 30 DAYS OF THE ENTRY OF THE ORDER, THE FIRM MUST NOTIFY AFFECTED INVESTORS OF THE
SETTLEMENT TERMS; WITHIN 10 DAYS OF THE ENTRY OF THE ORDER, THE FIRM MUST DEPOSIT $4,628,194 INTO A FAIR FUND FOR DISBURSEMENT TO
AFFECTED INVESTORS.

Includes form instructions and options. Options shown in this text do not identify which boxes were selected.

GENERAL INSTRUCTIONS
This Disclosure Reporting Page (DRP ADV) is an 
INITIAL OR
AMENDED response used to report details for affirmative responses to Items 11.C., 11.D.,
11.E., 11.F. or 11.G. of Form ADV.
Regulatory Action
Check item(s) being responded to:
11.C(1)
11.C(2)
11.C(3)
11.C(4)
11.C(5)
11.D(1)
11.D(2)
11.D(3)
11.D(4)
11.D(5)
11.E(1)
11.E(2)
11.E(3)
11.E(4)
11.F.
11.G.
Use a separate DRP for each event or proceeding . The same event or proceeding may be reported for more than one person or entity using one DRP. File
with a completed Execution Page. 
One event may result in more than one affirmative answer to Items 11.C., 11.D., 11.E., 11.F. or 11.G. Use only one DRP to report details related to the
same event. If an event gives rise to actions by more than one regulator, provide details for each action on a separate DRP.
PART I
A.  The person(s) or entity(ies) for whom this DRP is being filed is (are):
You (the advisory firm)
You and one or more of your advisory affiliates
One or more of your advisory affiliates
If this DRP is being filed for an advisory affiliate, give the full name of the advisory affiliate below (for individuals, Last name, First name, Middle name). 
If the advisory affiliate has a CRD number, provide that number. If not, indicate "non-registered" by checking the appropriate box.
ADV DRP - ADVISORY AFFILIATE
CRD
Number:
This advisory affiliate is 
a Firm
an Individual
Registered:
Yes
No
Name:
AMERITAS LIFE INSURANCE CO
(For individuals, Last, First,
Middle)
This DRP should be removed from the ADV record because the advisory affiliate(s) is no longer associated with the adviser.
This DRP should be removed from the ADV record because: (1) the event or proceeding occurred more than ten years ago or (2) the adviser is
registered or applying for registration with the SEC or reporting as an exempt reporting adviser with the SEC and the event was resolved in the
adviser's or advisory affiliate's favor.
If you are registered or registering with a state securities authority , you may remove a DRP for an event you reported only in response to Item

11.D(4), and only if that event occurred more than ten years ago. If you are registered or registering with the SEC, you may remove a DRP for any
event listed in Item 11 that occurred more than ten years ago.
This DRP should be removed from the ADV record because it was filed in error, such as due to a clerical or data-entry mistake. Explain the
circumstances: 
B.
If the advisory affiliate is registered through the IARD system or CRD system, has the advisory affiliate submitted a DRP (with Form ADV, BD or U-4) to
the IARD or CRD for the event? If the answer is "Yes," no other information on this DRP must be provided.
 Yes
 No
NOTE: The completion of this form does not relieve the advisory affiliate of its obligation to update its IARD or CRD records.
PART II
1.  Regulatory Action initiated by:
SEC   
Other Federal   
State   
SRO
Foreign
(Full name of regulator, foreign financial regulatory authority, federal, state, or SRO) 
STATE OF CONNECTICUT
2.
Principal Sanction:
Civil and Administrative Penalt(ies) /Fine(s)
Other Sanctions: 
AMERITAS LIFE INSURANCE CORP SHALL COMPLETE A REVIEW OF ITS PRACTICES AND PROCEDURES RELATED TO THE APPOINTMENT OF ITS AGENTS IN
THE STATE OF CT. PROVIDE TO STATE OF CT INSURANCE COMMISSIONER A SUMMARY OF ACTIONS TAKEN TO ENSURE FUTURE COMPLIANCE.
3.
Date Initiated (MM/DD/YYYY): 
01/01/2022
 Exact
 Explanation
If not exact, provide explanation:
4.
Docket/Case Number:
MC 21-108
5.
Advisory Affiliate Employing Firm when activity occurred which led to the regulatory action (if applicable):
6.
Principal Product Type:
Insurance
Other Product Types: 
FIXED INSURANCE PRODUCTS
7.
Describe the allegations related to this regulatory action (your response must fit within the space provided):
AMERITAS LIFE INSURANCE CORP FAILED TO FOLLOW ESTABLISHED PRACTICES AND PROCEDURES TO ENSURE COMPLIANCE WITH THE STATE OF
CONNECTICUT'S STATUTORY REQUIREMENTS IN REGARDS TO TWENTY-ONE PRODUCERS ACTING AS AGENT OF AMERITAS WITHOUT THE REQUIRED
APPOINTMENT.
8.
Current Status?      
 Pending
 On Appeal
 Final
9.
If on appeal, regulatory action appealed to (SEC, SRO, Federal or State Court) and Date Appeal Filed:
If Final or On Appeal, complete all items below. For Pending Actions, complete Item 13 only.
10. How was matter resolved:
Stipulation and Consent
11. Resolution Date (MM/DD/YYYY):
03/01/2022
 Exact
 Explanation
If not exact, provide explanation:
12. Resolution Detail:
A.  Were any of the following Sanctions Ordered (check all appropriate items)?
 Monetary/Fine Amount: $ 31,500.00
 Revocation/Expulsion/Denial
 Disgorgement/Restitution
 Censure
 Cease and Desist/Injunction
 Bar
 Suspension

B.
Other Sanctions Ordered:
AMERITAS LIFE INSURANCE CORP AGREES TO COMPLETE A REVIEW OF ITS PRACTICES AND PROCEDURES TO ENHANCE COMPLAINCE WITH
CONNECTICUT STATUTES IN THE AREA OF THE APPOINTMENT OF INSURANCE PRODUCERS. AMERITAS LIFE INSURANCE CORP PROVIDED THE
INSURANCE COMMISSION WITH A SUMMARY OF ACTIONS TAKEN TO COMPLY WITH THE STATUTES IN THE AREA OF CONCERNS, AS REQUIRED BY
THE STIPULATION/CONSENT.
Sanction detail: if suspended, enjoined or barred, provide duration including start date and capacities affected (General Securities Principal,
Financial Operations Principal, etc.). If requalification by exam/retraining was a condition of the sanction, provide length of time given to
requalify/retrain, type of exam required and whether condition has been satisfied. If disposition resulted in a fine, penalty, restitution,
disgorgement or monetary compensation, provide total amount, portion levied against you or an advisory affiliate, date paid and if any portion
of penalty was waived: 
AMERITAS LIFE INSURANCE CORP PROVIDED THE INSURANCE COMMISSION WITH A SUMMARY OF ACTIONS TAKEN TO COMPLY WITH THE
STATUTES IN THE AREA OF CONCERNS, AS REQUIRED BY THE STIPULATION/CONSENT AND PAID THE MONETARY FINE ON 3/1/22.
13. Provide a brief summary of details related to the action status and (or) disposition and include relevant terms, conditions and dates (your response
must fit within the space provided).
AMERITAS LIFE INSURANCE CORP FAILED TO FOLLOW ESTABLISHED PRACTICES AND PROCEDURES TO ENSURE COMPLIANCE WITH THE STATE OF
CONNECTICUT'S STATUTORY REQUIREMENTS IN REGARDS TO TWENTY-ONE PRODUCERS ACTING AS AGENT OF AMERITAS WITHOUT THE REQUIRED
APPOINTMENT.

Includes form instructions and options. Options shown in this text do not identify which boxes were selected.

GENERAL INSTRUCTIONS
This Disclosure Reporting Page (DRP ADV) is an 
INITIAL OR
AMENDED response used to report details for affirmative responses to Items 11.C., 11.D.,
11.E., 11.F. or 11.G. of Form ADV.
Regulatory Action
Check item(s) being responded to:
11.C(1)
11.C(2)
11.C(3)
11.C(4)
11.C(5)
11.D(1)
11.D(2)
11.D(3)
11.D(4)
11.D(5)
11.E(1)
11.E(2)
11.E(3)
11.E(4)
11.F.
11.G.
Use a separate DRP for each event or proceeding . The same event or proceeding may be reported for more than one person or entity using one DRP. File
with a completed Execution Page. 
One event may result in more than one affirmative answer to Items 11.C., 11.D., 11.E., 11.F. or 11.G. Use only one DRP to report details related to the
same event. If an event gives rise to actions by more than one regulator, provide details for each action on a separate DRP.
PART I
A.  The person(s) or entity(ies) for whom this DRP is being filed is (are):
You (the advisory firm)
You and one or more of your advisory affiliates
One or more of your advisory affiliates
If this DRP is being filed for an advisory affiliate, give the full name of the advisory affiliate below (for individuals, Last name, First name, Middle name). 
If the advisory affiliate has a CRD number, provide that number. If not, indicate "non-registered" by checking the appropriate box.
ADV DRP - ADVISORY AFFILIATE
CRD
Number:
This advisory affiliate is 
a Firm
an Individual
Registered:
Yes
No
Name:
AMERITAS LIFE INSURANCE CO
(For individuals, Last, First,
Middle)
This DRP should be removed from the ADV record because the advisory affiliate(s) is no longer associated with the adviser.
This DRP should be removed from the ADV record because: (1) the event or proceeding occurred more than ten years ago or (2) the adviser is
registered or applying for registration with the SEC or reporting as an exempt reporting adviser with the SEC and the event was resolved in the
adviser's or advisory affiliate's favor.
If you are registered or registering with a state securities authority , you may remove a DRP for an event you reported only in response to Item
11.D(4), and only if that event occurred more than ten years ago. If you are registered or registering with the SEC, you may remove a DRP for any
event listed in Item 11 that occurred more than ten years ago.
This DRP should be removed from the ADV record because it was filed in error, such as due to a clerical or data-entry mistake. Explain the
circumstances: 

B.
If the advisory affiliate is registered through the IARD system or CRD system, has the advisory affiliate submitted a DRP (with Form ADV, BD or U-4) to
the IARD or CRD for the event? If the answer is "Yes," no other information on this DRP must be provided.
 Yes
 No
NOTE: The completion of this form does not relieve the advisory affiliate of its obligation to update its IARD or CRD records.
PART II
1.  Regulatory Action initiated by:
SEC   
Other Federal   
State   
SRO
Foreign
(Full name of regulator, foreign financial regulatory authority, federal, state, or SRO) 
STATE OF CONNECTICUT INSURANCE DEPARTMENT
2.
Principal Sanction:
Civil and Administrative Penalt(ies) /Fine(s)
Other Sanctions: 
AMERITAS LIFE INSURANCE CORP SHALL COMPLETE A REVIEW OF ITS PRACTICES AND PROCEDURES RELATED TO THE APPOINTMENT OF ITS AGENTS IN
THE STATE OF CT. PROVIDE TO STATE OF CT INSURANCE COMMISSIONER A SUMMARY OF ACTIONS TAKEN TO ENSURE FUTURE COMPLIANCE.
3.
Date Initiated (MM/DD/YYYY): 
05/13/2019
 Exact
 Explanation
If not exact, provide explanation:
4.
Docket/Case Number:
MC 19-38
5.
Advisory Affiliate Employing Firm when activity occurred which led to the regulatory action (if applicable):
6.
Principal Product Type:
Insurance
Other Product Types: 
FIXED INSURANCE PRODUCTS
7.
Describe the allegations related to this regulatory action (your response must fit within the space provided):
AMERITAS LIFE INSURANCE CORP FAILED TO FOLLOW ESTABLISHED PRACTICES AND PROCEDURES TO ENSURE COMPLIANCE WITH THE STATE OF
CONNECTICUT'S STATUTORY REQUIREMENTS IN REGARDS TO ONE PRODUCER ACTING AS AGENT OF AMERITAS WITHOUT THE REQUIRED APPOINTMENT.
8.
Current Status?      
 Pending
 On Appeal
 Final
9.
If on appeal, regulatory action appealed to (SEC, SRO, Federal or State Court) and Date Appeal Filed:
If Final or On Appeal, complete all items below. For Pending Actions, complete Item 13 only.
10. How was matter resolved:
Stipulation and Consent
11. Resolution Date (MM/DD/YYYY):
05/13/2019
 Exact
 Explanation
If not exact, provide explanation:
12. Resolution Detail:
A.  Were any of the following Sanctions Ordered (check all appropriate items)?
 Monetary/Fine Amount: $ 5,000.00
 Revocation/Expulsion/Denial
 Disgorgement/Restitution
 Censure
 Cease and Desist/Injunction
 Bar
 Suspension
B.
Other Sanctions Ordered:
AMERITAS LIFE INSURANCE CORP AGREES TO COMPLETE A REVIEW OF ITS PRACTICES AND PROCEDURES TO ENCHANCE COMPLAINCE WITH
CONNECTICUT STATUTES IN THE AREA OF THE APPOINTMENT OF INSURANCE PRODUCERS. AMERITAS LIFE INSURANCE CORP PROVIDED THE
INSURANCE COMMISSION WITH A SUMMARY OF ACTIONS TAKEN TO COMPLPY WITH THE STATUTES IN THE AREA OF CONCERNS, AS REQUIRED BY
THE STIPULATION/CONSENT.
Sanction detail: if suspended, enjoined or barred, provide duration including start date and capacities affected (General Securities Principal,
Financial Operations Principal, etc.). If requalification by exam/retraining was a condition of the sanction, provide length of time given to

requalify/retrain, type of exam required and whether condition has been satisfied. If disposition resulted in a fine, penalty, restitution,
disgorgement or monetary compensation, provide total amount, portion levied against you or an advisory affiliate, date paid and if any portion
of penalty was waived: 
AMERITAS LIFE INSURANCE CORP PROVIDED THE INSURANCE COMMISSION WITH A SUMMARY OF ACTIONS TAKEN TO COMPLY WITH THE
STATUTES IN THE AREA OF CONCERNS, AS REQUIRED BY THE STIPULATION/CONSENT AND PAID THE MONETARY FINE.
13. Provide a brief summary of details related to the action status and (or) disposition and include relevant terms, conditions and dates (your response
must fit within the space provided).
AMERITAS LIFE INSURANCE CORP FAILED TO FOLLOW ESTABLISHED PRACTICES AND PROCEDURES TO ENSURE COMPLIANCE WITH THE STATE OF
CONNECTICUT'S STATUTORY REQUIREMENTS IN REGARDS TO ONE PRODUCER ACTING AS AGENT OF AMERITAS WITHOUT THE REQUIRED APPOINTMENT.