Firm profile

OPTIMIZE FINANCIAL INC.

LAGUNA HILLS, CACRD 315963Latest ADV March 31, 2026

Optimize Financial Inc. is an SEC registered investment adviser organized as a corporation with a primary office location in Laguna Hills, CA. Its latest Form ADV filing, dated March 31, 2026, reports $222M in regulatory assets under management, 8 employees, and 100 accounts.

Assets Under Management
$222M
Employees
8
Offices
--
Total Clients
100
Primary office
LAGUNA HILLS, CA
23212 MILL CREEK DRIVE, LAGUNA HILLS, CA, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

2 roles identified
CEOCasey E. Witters
CCOTara E. Mcclanahan

Advisory services offered

3 types reported
Financial Planning Services
Portfolio management for individuals and small businesses
Portfolio management for investment companies

Fee models offered

1 types reported
Asset based fees
Sources checked May 17, 2026

Client Coverage Demographics

Top client segmentHNWI represent 54.0% of total clients.
Top client categories% of clientsClients
1
HNWI
54.0%
54
2
Individuals
45.0%
45
3
Investment Cos.
1.0%
1

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$222Mas of March 31, 2026
Discretionary100.0%
$222M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$222M
Total Accounts100
10Y AUM Change+$222M

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees8
Clients per Employee13:1
10Y Employee Change+4 (+100.0%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.