Firm profile

BOOKENDS FINANCIAL PLANNING

INDIANAPOLIS, INCRD 305301Latest ADV March 24, 2026

Bookends Financial Planning is an SEC registered investment adviser organized as a corporation with a primary office location in Indianapolis, IN. Its latest Form ADV filing, dated March 24, 2026, reports $338M in regulatory assets under management, 10 employees, 4 offices, and 1,336 accounts.

Assets Under Management
$338M
Employees
10
Offices
4 offices
Total Clients
521
Primary office
INDIANAPOLIS, IN
7320 US 31 S, INDIANAPOLIS, IN, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

1 roles identified
CCOHeidi W. Hargis

Advisory services offered

5 types reported
Educational seminars/workshops
Financial Planning Services
Pension consulting services

Fee models offered

5 types reported
Asset based fees
Commissions
Fixed fees
Sources checked May 17, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 82.7% of total clients.
Top client categories% of clientsClients
1
Individuals
82.7%
431
2
HNWI
17.1%
89
3
Corporations
0.2%
1

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$338Mas of March 24, 2026
Discretionary100.0%
$338M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$338M
Total Accounts1,336
10Y AUM Change+$338M

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees10
Clients per Employee52:1
10Y Employee Change+2 (+25.0%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.