Firm profile

FLORIDA FINANCIAL ADVISORS, LLC

TAMPA, FLCRD 288811Latest ADV April 1, 2026

Florida Financial Advisors, LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Tampa, FL. Its latest Form ADV filing, dated April 1, 2026, reports $456M in regulatory assets under management, 667 employees, 20 offices, and 4,295 accounts.

Assets Under Management
$456M
Employees
667
Offices
20 offices
Total Clients
3,005
Primary office
TAMPA, FL
6550 W HILLSBOROUGH AVENUE, SUITE 130, TAMPA, FL, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

3 roles identified
CEOJason K. Mickool
CCOJennifer M. Selliers
CFOAllyson M. Mickool

Advisory services offered

3 types reported
Financial Planning Services
Portfolio management for individuals and small businesses
Selection of other advisers

Fee models offered

3 types reported
Asset based fees
Fixed fees
Other fee arrangements
Sources checked May 16, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 99.0% of total clients.
Top client categories% of clientsClients
1
Individuals
99.0%
2,975
2
HNWI
1.0%
30

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$456Mas of April 1, 2026
Discretionary100.0%
$456M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$456M
Total Accounts4,295
10Y AUM Change+$361M (+381.0%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees667
Clients per Employee5:1
10Y Employee Change+497 (+292.4%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.