Firm profile

360 FINANCIAL

WAYZATA, MNCRD 168600Latest ADV March 11, 2026

360 Financial is an SEC registered investment adviser organized as a corporation with a primary office location in Wayzata, MN. Its latest Form ADV filing, dated March 11, 2026, reports $701M in regulatory assets under management, 15 employees, 2 offices, and 2,079 accounts.

Assets Under Management
$701M
Employees
15
Offices
2 offices
Total Clients
1,206
Primary office
WAYZATA, MN
849 LAKE STREET EAST, WAYZATA, MN, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

1 roles identified
CCOMichael A. Rogers

Advisory services offered

5 types reported
Educational seminars/workshops
Financial Planning Services
Pension consulting services

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 16, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 62.7% of total clients.
Top client categories% of clientsClients
1
Individuals
62.7%
756
2
HNWI
34.9%
421
3
Corporations
2.1%
25
4
Charitable
0.2%
3
5
Pension Plans
0.1%
1
Categories with <5 clients
Charitable Organizations<5 clients
Pension and profit sharing plans<5 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$701Mas of March 11, 2026
Discretionary90.9%
$636M
91% of total RAUM90.9%
Non-discretionary9.1%
$64M
9% of total RAUM9.1%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$701M
Total Accounts2,079
10Y AUM Change+$510M (+267.4%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees15
Clients per Employee80:1
10Y Employee Change+5 (+50.0%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.