Firm profile

Virtue Capital Management, LLC

BRENTWOOD, TNCRD 167816Registration Status: ApprovedEffective since June 25, 2014SEC # 801-79938Latest ADV October 5, 2026

Virtue Capital Management, LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Brentwood, TN. Its latest Form ADV filing, dated September 23, 2026, reports $1.3B in regulatory assets under management, 105 employees, 82 offices, and 7,561 accounts.

Assets Under Management
$1.3B
Employees
105
Offices
82 offices
Total Clients
5,770

Associated firm names

1 name listed
  • VIRTUE CAPITAL MANAGEMENT, LLC

Leadership

3 roles identified
CEOJeremy M. Rettich
CCOSteven M. Cervantes
COOJames D. Webb

Advisory services offered

3 types reported
Educational seminars/workshops
Financial Planning Services
Portfolio management for individuals and small businesses

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges

Offices & Contact

Primary office

BRENTWOOD, Tennessee, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Tennessee

BRENTWOODPrimary office · MEMPHIS · ETHRIDGE · MOUNT JULIET · DICKSON · MURFREESBORO

Alabama

HOOVER

Arizona

SCOTTSDALE

California

LA MIRADA · IRVINE · DUBLIN · MONTEREY PARK · WOODLAND HILLS · DOWNEY

Colorado

GREENWOOD VILLIAGE · DENVER

Florida

FORT LAUDERDALE · TARPON SPRINGS · VENICE · WINTERPARK · VERO BEACH · MT. DORA · FORT MYERS · JACKSONVILLE · LAKE MARY · POINCIANA

Georgia

GAINSVILLE · LAWERENCEVILLE · ATLANTA

Illinois

OAK BROOK · ANTIOCH

Indiana

FORTVILLE

Kentucky

DAYTON

Massachusetts

WAKEFIELD · ROCKLAND

Michigan

CLINTON TOWNSHIP

Mississippi

RIDGELAND · FLOWOOD

Missouri

ST. LOUIS · CHESTERFIELD

New Jersey

WHIPPANY · WARREN

New York

YONKERS

North Carolina

ABERDEEN · FAYETTEVILLE · JAMESTOWN · HIGH POINT · ANGIER · WINSTON-SALEM · MOORESVILLE

Ohio

BRYAN · BEREA · BRUNSWICK · GROVE CITY · DEFIANCE

Pennsylvania

BUTLER

South Carolina

PAWLEYS ISLAND · CHAPIN

Texas

FORT WORTH · BRENHAM · HOUSTON · HARLINGEN

Virginia

MANASSAS

Wisconsin

LA CROSSE

67 office records listed · 82 total offices reported. 15 additional office addresses are undisclosed and are not mapped. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$1.3Bas of October 5, 2026
Discretionary100.0%
$1.3B
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Client Coverage Demographics

Top client segmentIndividuals represent 98.0% of total clients.
Top client categories% of clientsClients
1
Individuals
98.0%
5,657
2
HNWI
1.4%
83
3
Corporations
0.4%
23
4
Charitable
0.1%
7

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$1.3B
Total Accounts7,561
10Y AUM Change+$1.1B (+654.0%)

Private Funds

Private funds reported by Virtue Capital Management, LLC

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees105
Clients per Employee55:1
10Y Employee Change+97 (+1212.5%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.

Current profile metrics reflect a newer SEC ADV filing than the latest point shown in the historical chart. The chart will update once that filing is added to the ADV history dataset.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
VIRTUE FINANCIAL HOLDINGS, LLCDirect owner · Schedule AInterest in VIRTUE CAPITAL MANAGEMENT, LLC
75%+
JEREMY M. RETTICH REVOCABLE LIVING TRUST AGREEMENT DATED 12/02/2011Indirect owner · Schedule BInterest in VIRTUE FINANCIAL HOLDINGS, LLC
25% to < 50%
THE RETTICH FAMILY REVOCABLE LIVING TRUST, MATTHEW AND MICHELE RETTICH, TRUSTEES, DATED APRIL 29, 2014Indirect owner · Schedule BInterest in VIRTUE FINANCIAL HOLDINGS, LLC
25% to < 50%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Virtue Capital Management, LLC.

Reported ownership and control details

Form ADV · Filing date 2026-10-05 · Schedules A and B

8 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1VIRTUE FINANCIAL HOLDINGS, LLCSOLE MEMBERDomestic entityVIRTUE CAPITAL MANAGEMENT, LLC75% or moreCode EYesSOLE MEMBER01/2014Schedule APDF page 62
2JEREMY MATTHEW RETTICHCHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICERIndividualVIRTUE CAPITAL MANAGEMENT, LLCLess than 5%Code NAYesCHIEF EXECUTIVE OFFICER AND CHIEF COMPLIANCE OFFICER08/2013Schedule APDF page 62
3JAMES DAVID WEBBCHIEF OPERATING OFFICERIndividualVIRTUE CAPITAL MANAGEMENT, LLCLess than 5%Code NAYesCHIEF OPERATING OFFICER08/2013Schedule APDF page 62
4JEREMY M. RETTICH REVOCABLE LIVING TRUST AGREEMENT DATED 12/02/2011OWNERDomestic entityVIRTUE FINANCIAL HOLDINGS, LLC25% to less than 50%Code CYesOWNER07/2020Schedule BPDF page 63
5THE RETTICH FAMILY REVOCABLE LIVING TRUST, MATTHEW AND MICHELE RETTICH, TRUSTEES, DATED APRIL 29, 2014OWNERDomestic entityVIRTUE FINANCIAL HOLDINGS, LLC25% to less than 50%Code CYesOWNER07/2020Schedule BPDF page 63
6JEREMY MATTHEW RETTICHGRANTOR AND SOLE TRUSTEEIndividualJEREMY M. RETTICH REVOCABLE LIVING TRUST AGREEMENT DATED 12/02/2011Percentage not specifiedCode FYesGRANTOR AND SOLE TRUSTEE12/2011Schedule BPDF page 63
7MATTHEW JOHN RETTICHTRUSTEEIndividualTHE RETTICH FAMILY REVOCABLE LIVING TRUST, MATTHEW AND MICHELE RETTICH, TRUSTEES, DATED APRIL 29, 2014Percentage not specifiedCode FYesTRUSTEE04/2014Schedule BPDF page 63
8Michele Pillar RettichTRUSTEEIndividualTHE RETTICH FAMILY REVOCABLE LIVING TRUST, MATTHEW AND MICHELE RETTICH, TRUSTEES, DATED APRIL 29, 2014Percentage not specifiedCode FYesTRUSTEE04/2014Schedule BPDF page 63

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 9/23/2026 3:35:03 PM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.