Firm profile

Promus Advisors

DALLAS, TXCRD 157484Registration Status: ApprovedEffective since February 5, 2015SEC # 801-80941Latest ADV March 27, 2026

Promus Advisors is an SEC registered investment adviser organized as a limited liability company with a primary office location in Dallas, TX. Its latest Form ADV filing, dated March 27, 2026, reports $385M in regulatory assets under management, 6 employees, 2 offices, and 260 accounts.

Assets Under Management
$385M
Employees
6
Offices
2 offices
Total Clients
50

Associated firm names

2 names listed
  • PROMUS ADVISORS
  • PROMUS ASSET MANAGEMENT, LLC

Leadership

2 roles identified
CEORobert D. Sewell
CCOPRINCE, JOSHUA, JAMES

Advisory services offered

3 types reported
Financial Planning Services
Portfolio management for individuals and small businesses
Selection of other advisers

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges

Offices & Contact

Primary office

DALLAS, Texas, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Texas

DALLASPrimary office

1 office records listed · 2 total offices reported. 1 additional office addresses are undisclosed and are not mapped. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$385Mas of March 27, 2026
Discretionary94.5%
$364M
95% of total RAUM94.5%
Non-discretionary5.5%
$21M
5% of total RAUM5.5%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Client Coverage Demographics

Top client segmentHNWI represent 88.0% of total clients.
Top client categories% of clientsClients
1
HNWI
88.0%
44
2
Individuals
12.0%
6

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$385M
Total Accounts260
10Y AUM Change+$215M (+126.4%)

Private Funds

Private funds reported by Promus Advisors

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees6
Clients per Employee8:1
10Y Employee Change+4 (+200.0%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
BELLWETHER INVESTMENT MANAGEMENT USA INC.Direct owner · Schedule AInterest in PROMUS ADVISORS
75%+
BRANDON KENNETH POPEDirect owner · Schedule AInterest in PROMUS ADVISORS
10% to < 25%
J & K PRINCE FAMILY INVESTMENTS, LLCDirect owner · Schedule AInterest in PROMUS ADVISORS
10% to < 25%
LORNE PARK CAPITAL PARTNERS INC.Indirect owner · Schedule BInterest in BELLWETHER INVESTMENT MANAGEMENT USA INC.
75%+
JOSHUA JAMES PRINCEIndirect owner · Schedule BInterest in J & K PRINCE FAMILY INVESTMENTS, LLC
50% to < 75%
Kristen Lea PrinceIndirect owner · Schedule BInterest in J & K PRINCE FAMILY INVESTMENTS, LLC
50% to < 75%
Robert Darrell SewellIndirect owner · Schedule BInterest in LORNE PARK CAPITAL PARTNERS INC.
25% to < 50%
SAGARD PRIVATE EQUITY CANADA LPIndirect owner · Schedule BInterest in LORNE PARK CAPITAL PARTNERS INC.
25% to < 50%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Promus Advisors.

Reported ownership and control details

Form ADV · Filing date 2026-03-27 · Schedules A and B

10 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1BRANDON KENNETH POPEVC OF BOARD/MANAGERIndividualPROMUS ADVISORS10% to less than 25%Code BNoVC OF BOARD/MANAGER03/2011Schedule APDF page 21
2JOSHUA JAMES PRINCEPRESIDENT/CHIEF COMPLIANCE OFFICERIndividualPROMUS ADVISORSLess than 5%Code NAYesPRESIDENT/CHIEF COMPLIANCE OFFICER09/2021Schedule APDF page 21
3BELLWETHER INVESTMENT MANAGEMENT USA INC.SHAREHOLDERDomestic entityPROMUS ADVISORS75% or moreCode EYesSHAREHOLDER12/2022Schedule APDF page 21
4J & K PRINCE FAMILY INVESTMENTS, LLCSHAREHOLDERDomestic entityPROMUS ADVISORS10% to less than 25%Code BNoSHAREHOLDER12/2022Schedule APDF page 21
5Robert Darrell SewellCEOIndividualPROMUS ADVISORSLess than 5%Code NAYesCEO12/2022Schedule APDF page 21
6JOSHUA JAMES PRINCESHAREHOLDERIndividualJ & K PRINCE FAMILY INVESTMENTS, LLC50% to less than 75%Code DNoSHAREHOLDER12/2022Schedule BPDF page 21
7LORNE PARK CAPITAL PARTNERS INC.SHAREHOLDERForeign entityBELLWETHER INVESTMENT MANAGEMENT USA INC.75% or moreCode ENoSHAREHOLDER12/2022Schedule BPDF page 22
8Robert Darrell SewellSHAREHOLDERIndividualLORNE PARK CAPITAL PARTNERS INC.25% to less than 50%Code CNoSHAREHOLDER12/2022Schedule BPDF page 22
9Kristen Lea PrinceSHAREHOLDERIndividualJ & K PRINCE FAMILY INVESTMENTS, LLC50% to less than 75%Code DNoSHAREHOLDER12/2022Schedule BPDF page 22
10SAGARD PRIVATE EQUITY CANADA LPSHAREHOLDERForeign entityLORNE PARK CAPITAL PARTNERS INC.25% to less than 50%Code CNoSHAREHOLDER10/2025Schedule BPDF page 22

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 3/27/2026 2:04:29 PM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.