Firm profile

FINANCIAL DIRECTIONS LLC

TUCSON, AZCRD 108475Latest ADV March 24, 2026

Financial Directions LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Tucson, AZ. Its latest Form ADV filing, dated March 24, 2026, reports $738M in regulatory assets under management, 3 employees, and 2,488 accounts.

Assets Under Management
$738M
Employees
3
Offices
--
Total Clients
2,488
Primary office
TUCSON, AZ
1228 EAST PRINCE ROAD, TUCSON, AZ, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

1 roles identified
CCOMary L. Cherba

Advisory services offered

1 types reported
Portfolio management for individuals and small businesses

Fee models offered

2 types reported
Asset based fees
Fixed fees
Sources checked May 13, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 93.7% of total clients.
Top client categories% of clientsClients
1
Individuals
93.7%
2,332
2
HNWI
6.3%
156

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$738Mas of March 24, 2026
Discretionary100.0%
$738M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Latest AUM$738M
Total Accounts2,488
10Y AUM Change+$414M (+127.6%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees3
Clients per Employee829:1
10Y Employee Change-4 (-57.1%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.