Firm profile

PROSPERA FINANCIAL SERVICES, INC.

DALLAS, TXCRD 10740Latest ADV September 30, 2025

Prospera Financial Services, Inc. is an SEC registered investment adviser organized as a corporation with a primary office location in Dallas, TX. Its latest Form ADV filing, dated September 30, 2025, reports $12.4B in regulatory assets under management, 333 employees, 139 offices, and 29,500 accounts.

Assets Under Management
$12.4B
Employees
333
Offices
139 offices
Total Clients
19,103
Primary office
DALLAS, TX
5429 LBJ FREEWAY, SUITE 750, DALLAS, TX, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

5 roles identified
CEODavid Walter Stringer
CEOTim Alan Edwards
CCOShawn Baxter

Advisory services offered

6 types reported
Financial Planning Services
Pension consulting services
Portfolio management for businesses

Fee models offered

6 types reported
Asset based fees
Commissions
Fixed fees
Sources checked May 13, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 65.5% of total clients.
Top client categories% of clientsClients
1
Individuals
65.5%
12,511
2
HNWI
32.4%
6,195
3
Pension Plans
1.2%
228
4
Corporations
0.5%
103
5
Charitable
0.3%
61
Additional categories (<0.1%)
Irrevocable Trusts/Estates<5 clients
Pooled Investment Vehicles<5 clients

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$12.4Bas of September 30, 2025
Discretionary67.3%
$8.4B
67% of total RAUM67.3%
Non-discretionary32.7%
$4.1B
33% of total RAUM32.7%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Latest AUM$12.4B
Total Accounts29,500
10Y AUM Change+$11.1B (+810.5%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees333
Clients per Employee57:1
10Y Employee Change+133 (+66.5%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.