Herold Advisors, Inc. is an SEC registered investment adviser organized as a corporation with a primary office location in New York, NY. Its latest Form ADV filing, dated April 7, 2026, reports $540M in regulatory assets under management, 9 employees, 2 offices, and 563 accounts.
Assets Under Management
$540M
Employees
9
Offices
2 offices
Total Clients
563
Primary office
NEW YORK, NY
125 PARK AVENUE SUITE 2552, NEW YORK, NY, United States
Portfolio management for individuals and small businesses
Publication of periodicals or newsletters
Fee models offered
2 types reported
Asset based fees
Other fee arrangements
Sources checked May 13, 2026
Client Coverage Demographics
Top client segmentIndividuals represent 78.0% of total clients.
Top client categories% of clientsClients
1
Individuals
78.0%
439
2
HNWI
21.0%
118
3
Pension Plans
0.7%
4
4
Corporations
0.4%
2
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$540Mas of April 7, 2026
Discretionary100.0%
$540M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Latest AUM$540M
Total Accounts563
10Y AUM Change+$432M (+400.2%)
Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees9
Clients per Employee63:1
10Y Employee Change+1 (+12.5%)
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.