Firm profile

FIRST FINANCIAL ADVISORY SERVICES INC

WESTERLY, RICRD 105031Latest ADV April 21, 2026

First Financial Advisory Services Inc is an SEC registered investment adviser organized as a corporation with a primary office location in Westerly, RI. Its latest Form ADV filing, dated April 21, 2026, reports $278M in regulatory assets under management, 7 employees, 2 offices, and 1,071 accounts.

Assets Under Management
$278M
Employees
7
Offices
2 offices
Total Clients
521
Primary office
WESTERLY, RI
85 BEACH STREET, WESTERLY, RI, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

3 roles identified
CEOGeraldine B. Cunningham
CEOPeter B. Robinson
CCOMatthew J. Cunningham

Advisory services offered

3 types reported
Educational seminars/workshops
Financial Planning Services
Portfolio management for individuals and small businesses

Fee models offered

4 types reported
Asset based fees
Commissions
Fixed fees
Sources checked May 13, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 84.5% of total clients.
Top client categories% of clientsClients
1
Individuals
84.5%
440
2
HNWI
14.6%
76
3
Charitable
1.0%
5

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$278Mas of April 21, 2026
Discretionary0.0%
$0
0% of total RAUM0.0%
Non-discretionary100.0%
$278M
100% of total RAUM100.0%
All regulatory assets under management are non-discretionary.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Latest AUM$278M
Total Accounts1,071
10Y AUM Change+$130M (+87.3%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees7
Clients per Employee74:1
10Y Employee Change+1 (+16.7%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.