Firm profile

APRICITY FINANCIAL, LLC

CRD 330201Latest ADV March 30, 2026

Apricity Financial, LLC is an SEC registered investment adviser organized as a limited liability company. Its latest Form ADV filing, dated March 30, 2026, reports $111M in regulatory assets under management, 6 employees, 3 offices, and 182 accounts.

Assets Under Management
$111M
Employees
6
Offices
3 offices
Total Clients
78
Primary office
ADV Item 1F location record

Contact and digital presence

ADV profile links

Leadership

1 roles identified
CCOLindsey M. Cruz

Advisory services offered

4 types reported
Financial Planning Services
Pension consulting services
Portfolio management for individuals and small businesses

Fee models offered

3 types reported
Asset based fees
Fixed fees
Performance-based fees
Sources checked May 17, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 43.6% of total clients.
Top client categories% of clientsClients
1
Individuals
43.6%
34
2
HNWI
42.3%
33
3
Pension Plans
14.1%
11

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$111Mas of March 30, 2026
Discretionary79.3%
$88M
79% of total RAUM79.3%
Non-discretionary20.7%
$23M
21% of total RAUM20.7%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$111M
Total Accounts182
10Y AUM Change+$2M (+1.8%)

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees6
Clients per Employee13:1
10Y Employee Change+1 (+20.0%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.