Firm profile

DFS ADVISORY

DENTON, TXCRD 324992Latest ADV April 6, 2026

Dfs Advisory is an SEC registered investment adviser organized as a corporation with a primary office location in Denton, TX. Its latest Form ADV filing, dated April 6, 2026, reports $156M in regulatory assets under management, 6 employees, and 151 accounts.

Assets Under Management
$156M
Employees
6
Offices
--
Total Clients
137
Primary office
DENTON, TX
1204 BENT OAKS CT., STE. 120, DENTON, TX, United States
ADV Item 1F location record

Contact and digital presence

ADV profile links
Phone(940) 297-1474
WebsiteNot reported
LinkedInNot reported

Leadership

1 roles identified
CCOJoel T. Hays

Advisory services offered

4 types reported
Financial Planning Services
Pension consulting services
Portfolio management for individuals and small businesses

Fee models offered

3 types reported
Asset based fees
Fixed fees
Hourly charges
Sources checked May 17, 2026

Client Coverage Demographics

Top client segmentIndividuals represent 59.1% of total clients.
Top client categories% of clientsClients
1
Individuals
59.1%
81
2
HNWI
22.6%
31
3
Pension Plans
18.2%
25

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$156Mas of April 6, 2026
Discretionary79.5%
$124M
79% of total RAUM79.5%
Non-discretionary20.5%
$32M
21% of total RAUM20.5%
Regulatory assets under management are split between discretionary and non-discretionary assets.

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$156M
Total Accounts151
10Y AUM Change+$156M

Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees6
Clients per Employee23:1
10Y Employee Change+2 (+50.0%)

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.