Frankly Finances is an SEC registered investment adviser organized as a limited liability company. Its latest Form ADV filing, dated February 17, 2026, reports $204M in regulatory assets under management, 1 employee, and 134 accounts.
Portfolio management for individuals and small businesses
Fee models offered
3 types reported
Fixed fees
Hourly charges
Subscription fees
Sources checked May 17, 2026
Client Coverage Demographics
Top client segmentHNWI represent 72.4% of total clients.
Top client categories% of clientsClients
1
HNWI
72.4%
21
2
Individuals
13.8%
4
3
Pension Plans
10.3%
3
4
Charitable
3.4%
1
Categories with <5 clients
Charitable Organizations<5 clients
Pension and profit sharing plans<5 clients
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$204Mas of February 17, 2026
Discretionary100.0%
$204M
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total AUM$204M
Total Accounts134
10Y AUM Change+$79M (+63.4%)
Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees1
Clients per Employee29:1
10Y Employee Change0 (0.0%)
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.