Firm profile

Rollins Financial Advisors, LLC

ATLANTA, GACRD 312921Registration Status: ApprovedEffective since March 10, 2021SEC # 801-120482Latest ADV April 14, 2026

Rollins Financial Advisors, LLC is an SEC registered investment adviser organized as a limited liability company with a primary office location in Atlanta, GA. Its latest Form ADV filing, dated April 14, 2026, reports $1.6B in regulatory assets under management, 14 employees, 1 office, and 1,004 accounts.

Assets Under Management
$1.6B
Employees
14
Offices
1 office
Total Clients
1,004

Associated firm names

1 name listed
  • ROLLINS FINANCIAL ADVISORS, LLC

Leadership

3 roles identified
CEOJoseph R. Rollins
CCOEdward J. Wilcox
CFODanielle V. L. Schultz

Advisory services offered

4 types reported
Financial Planning Services
Other advisory services
Pension consulting services

Fee models offered

1 types reported
Asset based fees

Offices & Contact

Primary office

ATLANTA, Georgia, United States

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Primary office regionOther reported regions

Shading shows states and countries with reported offices. Cities are listed below; shading does not indicate service coverage.

Georgia

ATLANTAPrimary office

1 office records listed · 1 total offices reported. Counts can use different reporting dates. SEC filers may list only their largest 25 additional offices.

Contact and digital presence

ADV profile links

Regulatory Assets Under Management Breakdown

Total regulatory assets under management$1.6Bas of April 14, 2026
Discretionary100.0%
$1.6B
100% of total RAUM100.0%
Non-discretionary0.0%
$0
0% of total RAUM0.0%
All regulatory assets under management are discretionary.

Client Coverage Demographics

Top client segmentIndividuals represent 57.8% of total clients.
Top client categories% of clientsClients
1
Individuals
57.8%
580
2
HNWI
40.0%
402
3
Pension Plans
2.2%
22

Assets under management Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total AUM$1.6B
Total Accounts1,004
10Y AUM Change+$1.6B

Private Funds

Private funds reported by Rollins Financial Advisors, LLC

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Employee Growth by Quarter

Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.

Total Employees14
Clients per Employee72:1
10Y Employee Change+3 (+27.3%)

Historical AUM and employee figures reflect available SEC Form ADV filings under this CRD. Filing gaps may reflect registration status changes, dormant periods, state registration periods, firm restructuring, or other reporting changes. Rialytix does not interpolate missing periods.


Ownership

Reported direct and indirect ownership ranges

Each range applies to a separate reported relationship and should not be added together.

Reported ownership ranges

Highlighted bands show the percentage range reported in Form ADV.

0%25%50%75%100%
FOCUS OPERATING, LLCDirect owner · Schedule AInterest in ROLLINS FINANCIAL ADVISORS, LLC
75%+
FOCUS FINANCIAL PARTNERS, LLCIndirect owner · Schedule BInterest in FOCUS OPERATING, LLC
75%+
FERDINAND FFP ACQUISITION, LLCIndirect owner · Schedule BInterest in FOCUS FINANCIAL PARTNERS INC.
75%+
FERDINAND FFP ULTIMATE HOLDINGS, LPIndirect owner · Schedule BInterest in FOCUS FINANCIAL PARTNERS INC.
75%+
FERDINAND FFP INTERMEDIATE HOLDINGS, LLCIndirect owner · Schedule BInterest in FERDINAND FFP ACQUISITION, LLC
75%+
FERDINAND FFP PARENT, INC.Indirect owner · Schedule BInterest in FERDINAND FFP INTERMEDIATE HOLDINGS, LLC
75%+
FERDINAND FFP ULTIMATE HOLDINGS, LPIndirect owner · Schedule BInterest in FERDINAND FFP PARENT, INC.
75%+
FOCUS FINANCIAL PARTNERS INC.Indirect owner · Schedule BInterest in FOCUS FINANCIAL PARTNERS, LLC
50% to < 75%
CD&R FERDINAND HOLDINGS, L.P.Indirect owner · Schedule BInterest in FERDINAND FFP ULTIMATE HOLDINGS, LP
50% to < 75%
CLAYTON, DUBILIER & RICE FUND XII, L.P.Indirect owner · Schedule BInterest in CD&R FERDINAND HOLDINGS, L.P.
50% to < 75%
CD&R FERDINAND CO-INVESTOR, L.P.Indirect owner · Schedule BInterest in CD&R FERDINAND HOLDINGS, L.P.
25% to < 50%

Bars represent the reported range at that individual ownership step, not an estimated percentage of the advisory firm. Indirect relationships may refer to intermediate entities rather than directly to Rollins Financial Advisors, LLC.

Reported ownership and control details

Form ADV · Filing date 2026-04-14 · Schedules A and B

15 entries
#Owner / person & roleInterest in entityReported interestControl personTitle / status acquiredSource
1JOSEPH RUMAGE ROLLINSPRESIDENT/CEOIndividualROLLINS FINANCIAL ADVISORS, LLCLess than 5%Code NAYesPRESIDENT/CEO02/2021Schedule APDF page 20
2EDWARD J WILCOXCHIEF COMPLIANCE OFFICERIndividualROLLINS FINANCIAL ADVISORS, LLCLess than 5%Code NAYesCHIEF COMPLIANCE OFFICER02/2021Schedule APDF page 20
3ROBERT ERNST SCHULTZCHIEF OPERATIONS OFFICERIndividualROLLINS FINANCIAL ADVISORS, LLCLess than 5%Code NAYesCHIEF OPERATIONS OFFICER02/2021Schedule APDF page 20
4FOCUS OPERATING, LLCMEMBER (MANAGER)Domestic entityROLLINS FINANCIAL ADVISORS, LLC75% or moreCode EYesMEMBER (MANAGER)02/2021Schedule APDF page 20
5DANIELLE VAN LEAR SCHULTZCHIEF FINANCIAL OFFICERIndividualROLLINS FINANCIAL ADVISORS, LLCLess than 5%Code NAYesCHIEF FINANCIAL OFFICER02/2021Schedule APDF page 20
6FOCUS FINANCIAL PARTNERS, LLCMEMBERDomestic entityFOCUS OPERATING, LLC75% or moreCode EYesMEMBER01/2007Schedule BPDF page 21
7FOCUS FINANCIAL PARTNERS INC.MEMBERDomestic entityFOCUS FINANCIAL PARTNERS, LLC50% to less than 75%Code DYesMEMBER07/2018Schedule BPDF page 21
8FERDINAND FFP ACQUISITION, LLCSHAREHOLDER, CLASS A COMMON STOCKDomestic entityFOCUS FINANCIAL PARTNERS INC.75% or moreCode EYesSHAREHOLDER, CLASS A COMMON STOCK08/2023Schedule BPDF page 21
9FERDINAND FFP ULTIMATE HOLDINGS, LPSHAREHOLDER, CLASS B COMMON STOCKDomestic entityFOCUS FINANCIAL PARTNERS INC.75% or moreCode EYesSHAREHOLDER, CLASS B COMMON STOCK08/2023Schedule BPDF page 21
10FERDINAND FFP INTERMEDIATE HOLDINGS, LLCMEMBERDomestic entityFERDINAND FFP ACQUISITION, LLC75% or moreCode EYesMEMBER08/2023Schedule BPDF page 21
11FERDINAND FFP PARENT, INC.MEMBERDomestic entityFERDINAND FFP INTERMEDIATE HOLDINGS, LLC75% or moreCode EYesMEMBER08/2023Schedule BPDF page 21
12FERDINAND FFP ULTIMATE HOLDINGS, LPSHAREHOLDERDomestic entityFERDINAND FFP PARENT, INC.75% or moreCode EYesSHAREHOLDER08/2023Schedule BPDF page 21
13CD&R FERDINAND HOLDINGS, L.P.PARTNERDomestic entityFERDINAND FFP ULTIMATE HOLDINGS, LP50% to less than 75%Code DYesPARTNER08/2023Schedule BPDF page 21
14CD&R FERDINAND CO-INVESTOR, L.P.PARTNERForeign entityCD&R FERDINAND HOLDINGS, L.P.25% to less than 50%Code CYesPARTNER08/2023Schedule BPDF page 21
15CLAYTON, DUBILIER & RICE FUND XII, L.P.PARTNERForeign entityCD&R FERDINAND HOLDINGS, L.P.50% to less than 75%Code DYesPARTNER08/2023Schedule BPDF page 21

Less than 5% may include zero. Code F identifies a role without specifying a percentage. Reported interests may overlap and may not include every owner. Total indirect ownership is not calculated.

Compliance & Disclosures

Filing dated 4/14/2026 1:07:43 PM

Responses were selected by the RIA in its filing. Questions are shortened for readability; “you” refers to the reporting firm, and some questions also cover advisory affiliates.

RIA or supervised-person involvementThe RIA reported that none of the events below involve the firm or its supervised persons.RIA responseNo
AFelonies2 No

In the past ten years, have you or any advisory affiliate:

  • A1Been convicted of or pleaded guilty or no contest to a felony?No
  • A2Been charged with a felony?No
BMisdemeanors2 No

In the past ten years, have you or any advisory affiliate:

  • B1Been convicted of or pleaded guilty or no contest to a misdemeanor involving investments, an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion?No
  • B2Been charged with a misdemeanor of the kind listed above?No
CSEC or CFTC actions5 No

Has the SEC or CFTC ever:

  • C1Found you or an advisory affiliate made a false statement or omission?No
  • C2Found you or an advisory affiliate violated SEC or CFTC regulations or statutes?No
  • C3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • C4Entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • C5Imposed a civil money penalty on you or an advisory affiliate, or ordered you or an advisory affiliate to cease and desist from any activity?No
DOther regulatory actions5 No

Has any other federal regulatory agency, state regulatory agency, or foreign financial regulatory authority ever:

  • D1Found you or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?No
  • D2Found you or an advisory affiliate violated investment-related regulations or statutes?No
  • D3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • D4In the past ten years, entered an order against you or an advisory affiliate in connection with investment-related activity?No
  • D5Denied, suspended, or revoked your or an advisory affiliate’s registration or license, or otherwise prevented association with an investment-related business or restricted activities?No
ESelf-regulatory organization actions4 No

Has a self-regulatory organization or commodities exchange ever:

  • E1Found you or an advisory affiliate made a false statement or omission?No
  • E2Found you or an advisory affiliate violated its rules, other than a violation designated as a minor rule violation under an SEC-approved plan?No
  • E3Found you or an advisory affiliate caused an investment-related business to have its authorization to do business denied, suspended, revoked, or restricted?No
  • E4Disciplined you or an advisory affiliate by expulsion, suspension, barring association with other members, or otherwise restricting activities?No
FProfessional authorizations1 No
  • FHas an authorization to act as an attorney, accountant, or federal contractor granted to you or an advisory affiliate ever been revoked or suspended?No
GPending regulatory proceedings1 No
  • GAre you or any advisory affiliate now the subject of a regulatory proceeding that could result in a “Yes” answer to any part of C, D, or E?No
HCivil judicial actions and proceedings4 No

(1) Court actions

Has a domestic or foreign court:

  • H(1)(a)In the past ten years, enjoined you or an advisory affiliate in connection with investment-related activity?No
  • H(1)(b)Found that you or an advisory affiliate violated investment-related statutes or regulations?No
  • H(1)(c)Dismissed, pursuant to a settlement agreement, an investment-related civil action brought against you or an advisory affiliate by a state or foreign financial regulatory authority?No

(2) Pending civil proceedings

  • H(2)Are you or any advisory affiliate now the subject of a civil proceeding that could result in a “Yes” answer to any part of H(1)?No

* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.