FORT COLLINS, COCRD 304084Latest ADV March 4, 2026
Theory Financial is an SEC registered investment adviser organized as a limited liability company with a primary office location in Fort Collins, CO. Its latest Form ADV filing, dated March 4, 2026, reports $319M in regulatory assets under management, 3 employees, 1 office, and 676 accounts.
Assets Under Management
$319M
Employees
3
Offices
1 office
Total Clients
252
Primary office
FORT COLLINS, CO
2580 HARMONY ROAD, SUITE 201, FORT COLLINS, CO, United States
Portfolio management for individuals and small businesses
Fee models offered
1 types reported
Asset based fees
Sources checked May 17, 2026
Client Coverage Demographics
Top client segmentIndividuals represent 57.9% of total clients.
Top client categories% of clientsClients
1
Individuals
57.9%
146
2
HNWI
42.1%
106
Regulatory Assets Under Management Breakdown
Total regulatory assets under management$319Mas of March 4, 2026
Discretionary98.8%
$315M
99% of total RAUM98.8%
Non-discretionary1.2%
$4M
1% of total RAUM1.2%
Regulatory assets under management are split between discretionary and non-discretionary assets.
Assets under management Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total AUM$319M
Total Accounts676
10Y AUM Change+$177M (+123.8%)
Employee Growth by Quarter
Quarterly points use the latest ADV filing or SEC roster snapshot available in each quarter.
Total Employees3
Clients per Employee84:1
10Y Employee Change-1 (-25.0%)
* Metrics are based on the latest available data, including Form ADV filings, brochures, and relationship summaries pulled from the SEC IAPD, and may be subject to change. Learn what is included in the Rialytix data. Please refer to the firm's official disclosures for the most accurate information using their CRD number. This is not investment advice.